Context presentation
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This document discusses expanding the "We Create Here" campaign throughout the Creative Corridor region. It provides assets like banners, posters, and videos that organizations can use to promote the campaign. It encourages organizations to post badges on their websites and host mini-events to engage their networks. Distribution spots for stickers and clings are suggested. Customizing the campaign for specific organizations and an online store are presented as potential "big wins". The goal is to build regional pride and community among creative people in the area.
Context presentation
- 1. WELCOME TO TEAM: WE CREATE HERE
- 2. CREATIVECORRIDOR.CO OUR MISSION Build regional pride. The Why: Because we love this place and want to build community among everyone who feels the same way. The How: •Expand the We Create Here campaign throughout the region. •Integrate the words and graphics into daily life in the Corridor. What’s your why and how?
- 3. SPOTTED IN THE WILD
- 8. CREATIVECORRIDOR.CO City of Iowa City website:
- 14. TAKING IT TO THE NEXT LEVEL: AVAILABLE ASSETS
- 16. CREATIVECORRIDOR.CO Explainer videos also available on the website:
- 19. CREATIVECORRIDOR.CO Portraits, videos and articles for free syndication:
- 20. CREATIVECORRIDOR.CO Weekly Creative Corridor Digest goes to 850 subscribers:
- 23. COMING ASSETS
- 26. IDEAS FOR QUICK WINS
- 27. CREATIVECORRIDOR.CO SET THE EXAMPLE Ask all Task Force, Corridor Alliance and Corridor Business Alliance members to post a badge on their website(s) and print publications by June 25. •How do we inspire and/or entice them further? •What other groups would be interested?
- 28. CREATIVECORRIDOR.CO HOST MINI EVENTS Ask Task Force, Corridor Alliance and Corridor Business Alliance members to host We Create Here mini-events with their personal/professional networks this summer. • How do we keep this easy and fun? • What other groups would be interested?
- 29. CREATIVECORRIDOR.CO SET UP DISTRO SPOTS Place stickers and window clings at Task Force and Corridor Alliance members’ locations for easy pick up. The Cedar Rapids Museum of Art has also offered to be a distro spot. • What other places would be well-suited for collateral distribution?
- 30. CREATIVECORRIDOR.CO CUSTOMIZE SPECIAL COLLABORATIONS Work with organizations interested in customizing the campaign materials for their strategic use. The City of Iowa City, University of Iowa and Proctor & Gamble have all reached out to integrate the campaign in customized ways. • Who else would be interested?
- 31. IDEAS FOR BIG WINS
- 32. CREATIVECORRIDOR.CO ONLINE STORE Making stickers, t-shirts and more available for online ordering.
- 33. CREATIVECORRIDOR.CO CREATIVE WEEK BRAND EXPERIENCE Create a set of collateral to be present at the major events of Creative Week October 19-26, 2013.
- 34. WHAT ELSE WOULD BE AWESOME?