Contextual Studies Week 1
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This unit aims to develop students' understanding of media theory and its application to inform their own practice. Students will study the context of media production, including the influence of institutions, and analyze media products and their reception by audiences. The unit assessments require students to research and present on topics like current media sectors, the reception of media products, and the production and reception of a specific creative media product.
Contextual Studies Week 1
- 1. Unit 1: Contextual Studies Deadpool Dir Tim Miller, 2016, USA
- 2. Module Overview Aim This unit aims to develop learners’ understanding of theoretical approaches to media production in order to inform their own practice and set it within a wider context. Unit Abstract This unit provides an opportunity for learners to undertake a study of the creative media in a chosen context. The unit will develop an appreciation of industry, products and audiences and the theoretical approaches used to analyse them. The unit requires the application of academic research and referencing methods which are appropriate for learners at this level of study. On completing this unit learners will have gained an understanding of general media theory which can then be applied and expanded upon in the specialist area of study or transferred to the wider context of the work environment to inform their own production work.
- 3. Learning outcomes On successful completion of this unit a learner will: 1. Understand the institutional context of creative media production and its influence on production 2. Understand creative media products in the context of their reception 3. Be able to present research on the production and reception of creative media products following relevant conventions
- 5. Assessments • Assignment 1 Series of written assignments on Current Media Sectors (posted on blogs) • Assignment 2 - Presentation on the reception of media products content & Audiences/reception • Illustrated video essay on the Production and reception of Creative Media Products (learning Outcome 3)
- 7. Media Sectors • Advertising (Creation of advertisements, promotions, PR campaigns. Production of advertising materials) • Design (Design Multimedia, web site and digital media design, Television graphics, Interactive and digital TV design, Manufacturing industry design, Modelling and prototype making • Film and Video (Screenwriting, Production, Distribution, Exhibition) • Software (Games design) • Music & Audio (Performance, production, Sound design for film, Advertising, TV and Games…) • Photography (Fashion, Journalism, Art, Product…) • Publishing (Novels, Magazines, Online, News) • Television and Radio (Production, Programme and packaging (libraries, sales, and channels) Broadcasting (scheduling and media sales) Transmission Creative Industries Mapping Document
- 8. The current climate • The number of jobs in the Creative Industries (including both creative and support jobs), increased by 3.2 per cent between 2014 and 2015 to 1.9 million jobs. This was an increase of 19.5 per cent since 2011. • Total jobs in the Creative Economy across the UK has increased by 5.1 per cent between 2014 and 2015 (2.8 million to 2.9 million jobs) and by 19.6 per cent since 2011. • In 2015 there were 20 million jobs in Creative Occupations, a 4.9 per cent increase since 2014 and 19.2 per cent higher than 2011.
- 10. UK Film Industry
- 11. The film Industry is made of six different areas • Development • Production • Facilities • Distribution • Exhibition • Export
- 12. • Skillset.org has shown there are over 400 permanent registered companies in the UK film Industry • 43% production • 13% Distribution • 44% Exhibition Much of the distribution of UK films is funded by foreign Companies
- 13. • Independent production companies • Television companies • Government bodies • Co-Productions with Hollywood
- 14. • Lionsgate and Pathe are the key distributors
- 15. • Much of the funding while coming from foreign companies also depends a lot on: • Public Funding • Financial Aid from the government
- 16. • The UK Film Council was set up by the Labour Party in 2000 to promote the UK film industry • It was funded by the National Lottery. The council was abolished in 2010 and many of its functions were passed on
- 17. • In 2012 it was announced that over £285 million of National Lottery Money was to be put into the British Film Industry over the next 5 years • Direct funding for feature and short films • Distribution and Exhibition • Skillset is founded
- 18. • Expanding education and learning and boosting audience choice • Supporting the future success of British film • Providing access to British film heritage
- 19. • Development: Quality screenplays with commercial potential • New Cinema: New talent and explores new technologies • Premiere Production: Popular mainstream films • Training: Scriptwriters, executives, producerscand distributors • First Movies: Low budget short films, gives children the chance to learn about film-making
- 20. Media Ownership • Private Media Ownerships – Funded and controlled by a private company • State Media ownership – Funded and controlled by the state • Public Media ownership – Funded and controlled by the public
- 21. • American films count for 70-75% UK Box office • 20% of takings go to films that were Hollywood Co-productions • Independent films take an average 6% of Box office
- 22. The King’s Speech • All these companies invested in making the film The Kings Speech: • Weinstein Company, UK Film Council, Momentum Pictures, Aegus Film Fund, Molinare Investment, Film Nation Entertainment, See Saw Films, Bedlam Pictures
- 23. The Weinstein Company • Multimedia Production and Distribution Company • Invests for rights to distribution
- 24. 5 Major Distributors dominate the ownership of the Film Industry in the UK • United International Pictures • Buena Vista International • Warner Bros • 20th Century Fox • Sony Pictures
- 25. What makes a UK Film? • 92.5% of a film’s running time must be created in the UK • The rest of the film must be made in a Commonwealth country or Ireland • Most of the labour costs must go to UK citizens • Films must be made by UK (or other European) registered company
- 26. This is England • This is England was produced by 7 different Companies Including Film Four, UK Film Council, Warp Films, Screen Yorkshire
- 27. Cross-Media • Some companies employ cross media ownership • Where they own 2 different types of Media • The big 6 hold an Oligopoly over the Industry
- 28. Media Conglomerates • The Big 6 • Warner Bros • Paramount • Walt Disney • Universal • Columbia • 20th Century fox
- 29. Synergy • The big Media Conglomerates use Synergy • Different elements of the company promote each other and linked products • Production, Promotion, Distribution • E.G. A soundtrack and film release
- 30. Private ownership • When a company is owned by an individual or individuals • For example Virgin Media which is owned by shareholders and the creator of the brand Sir Richard Branson
- 31. Multinationals • Multinational companies are companies that operate in at least more than one country globally. Multinational companies are large companies that can be more wealthy than some small countries • News Corp, chaired by Richard Murdoch, is a large multinational • Owns Fox News and the Sun • Revenue of News Corp $8.29bn (larger than some countries!)
- 32. Independents • Independent media companies are often smaller companies that operate outside of corporations • An example of a small independent media company is Warp Films
- 33. Conglomerates • A corporation that is made up of a lot of different businesses that operate separately. Media conglomerates often own many different newspapers and TV channels • With the extent of Media entertainment available today it might seem like there are lots of choices. Most of your entertainment, however comes from six large conglomerates
- 34. Comcast
- 35. Cross Media Ownership • When one company or individual owns and operates many different media formats such as Radio, TV, and newspapers. • News Corp is an example of this as it owns many different newspapers and news channels • Rupert Murdoch the owner of News Corp is widely known to have a large degree of influence due to the extent of companies he owns.
- 36. Task Look at a UK film company: Consider the following: • How is it controlled and funded (private, public, independent) • How does it distribute its products • How does it market its products • Use one of the companies films as an example • Write up your research onto your blog (Under Unit 1 Contextual Studies)