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Designing for Continuous
Improvement in K12
How systems design can help data-driven design in
complex-technical systems
Data-Driven
Continuous Improvement in K12
"Data-Driven Decision-Making” 

Slavin et al, 2013
1. Gather assessment data

2. Analyze data to identify problems and their causes

3. Select actions to address those problems 

Gather
Assessment
Data
Analyze Data
Select the
Right action
Slavin, R. E., Cheung, A., Holmes, G., Madden, N. A., & Chamberlain, A.
(2013). Effects of a data-driven district reform model on state assessment
outcomes. American Educational Research Journal, 50(2), 371-396.
Instruction &

Assessment
Product UX
Students
Paper
MAGICAL
IMPROVEMENTS
OCCUR HERE
Education

Companies
Data-Driven
Design in K12
classrooms
Assessment
Data
Product

Data UX
What is Data-Driven Design?
1. Define “the right” goals (or needs).
2. Define “the right” measures of those goals.
3. Take actions to modify the current system when goals aren’t met. 

Software

Product
System
Product Team
Reflection
Product

Users
Product

Data Reports
Product Design Optimization
Software Model of
Data-Driven Continuous Improvement
How Might We Design Systems to
Support Data-Driven Continuous
Improvement?
Measure 

Outcomes
Modify

Designs
Continuous
Improvement
Loop
Simple Heuristic Advice:
just make it easier to
measure and modify
“What are the
areas of need?”
“What can we
do about it?”
Online Product Experiments (A/B Tests):
A Method for Continuous Improvement
B
A
random
assignment
Which design
has best
effect on
outcomes?
Designs Users Metrics
Over 10,000/day run by Google, Facebook, Amazon, etc
Continuous Improvement in K12
"Data-Driven Decision-Making” 

Slavin et al, 2013
1. Gather assessment data

2. Analyze data to identify problems and their causes

3. Select actions to address those problems 

Gather
Assessment
Data
Analyze Data
Select the
Right action
Slavin, R. E., Cheung, A., Holmes, G., Madden, N. A., & Chamberlain, A.
(2013). Effects of a data-driven district reform model on state assessment
outcomes. American Educational Research Journal, 50(2), 371-396.
Why is there desire for
“Data-Driven Decision
Making” (DDDM) in K12?
Very few interventions have been found to be
effective in addressing the poverty achievement
gap.

In a review of 196 randomised field experiments,
Data-Driven Decision Making was found to be one
of the most effective approaches for improving
high-poverty schools (Fryer, 2017).

Fryer Jr, R. G. (2017). The production of human capital in developed countries: Evidence from 196 randomized field experimentsa. In Handbook of
Economic Field Experiments(Vol. 2, pp. 95-322). North-Holland.
Van Geel, M., Keuning, T., Visscher, A. J., & Fox, J. P. (2016). Assessing the effects of a school-wide data-based decision-making intervention on
student achievement growth in primary schools. American Educational Research Journal, 53(2), 360-394.
DDDM is not “disruptive” or
radical change.
DDDM is all about small
incremental improvements…
ideal for complex social-
technical systems
K12 Education is a
Complex-Technical System
K12 Education is a Complex-Technical System
Small-Group

Interactions
Text

Interactions
Computer

Interactions
Teacher

Interactions
Administrative

Interactions
PLCs
Family

Interactions
Out-of-School

Programs
Government

Policy
Education

Companies
Small-Group

Interactions
Text

Interactions
Computer

Interactions
Teacher

Interactions
The Modern Classroom
Small-Group

Interactions
Text

Interactions
Computer

Interactions
Teacher

Interactions
Administrative

Interactions
PLCs
“Professional

Learning

Communities”
• Curriculum
Coordinators

• Schools

• Districts

• State Admin
+
Small-Group

Interactions
Text

Interactions
Computer

Interactions
Teacher

Interactions
Administrative

Interactions
PLCs
Government

Policy
Education

Companies
• Learning
Standards
• Textbooks

• Assessments

• Paper & Digital
Products
K12 Education is a Complex-Technical System
Small-Group

Interactions
Text

Interactions
Computer

Interactions
Teacher

Interactions
Administrative

Interactions
PLCs
Family

Interactions
Out-of-School

Programs
Government

Policy
Education

Companies
Opportunities from Systems Design?
Systems Design
Role of data in systems design
• Systems use data as feedback to guide action. 

• Measurements provide data to inform systems whether goals
have been achieved. 

• Cybernetic systems?
Teach Next
Topic
Fail
Success
Assess
Mastery
Mastery Learning
as a cybernetic system
Operate
Exit
Fail
Success
Test for
Goal
Miller, G. A., Galanter, E., & Pribram, K. H. (1960). Plans and the structure of behavior. New York, NY, US: Henry Holt and Co.
Closed System
TEST, OPERATE, TEST, EXIT
Miller et al, 1960
Operate
Exit
Fail
Success
Test for
Goal
Open System
Miller, 1960
Goal
Controller
p92
p94
Argyris C 1990 ‘Overcoming Organisational Defences: Facilitating Organisational Learning’ Prentice-Hall: New Jersey, US
Single and Double Loop Learning
Argyris 1990
Instruction &

Assessment
Product UX
Students
Paper
MAGICAL
IMPROVEMENTS
OCCUR HERE
Education

Companies
Data-Driven
Design in K12
classrooms
Assessment
Data
Product

Data UX
Instruction &

Assessment
Product UX
Students
Assessment
Data
Paper
Teacher Actions in
Response to
Data?
Product

Data UX
Administrative

Interactions
PLCs Education

Companies
Admin Actions in
Response to
Data?
Product Team
Actions in
Response to
Data?
Case #1:
Supporting Data-Driven
Improvement in Educational
Product Companies
Classroom
System
Gather Data
Analyze Data
Actions for
improvement
Data is
Inaccessible
No Data or
Invalid Data
Data is not
Actionable
No Motivation
for Data-Driven
Improvement
• Product doesn’t measure
• Users don’t implement
• Poor Data
Experience
• ?
• ?
Common Barriers to DDDM
And some root causes
What are the
educational
goals?
How do we assess
we’ve achieved
our goals
successfully?
What instructional
designs might
improve the
assessments?
"Backwards Design” Methodology
(cite Understanding by Design)
Goals Assessments Instruction
Key Question #1:
Is the system capable of measuring success?
Can the system measure whether it is achieving its
goals?

“If we want to report on student mastery for topic A,
we need to collect valid test data on topic A”
Case #2:
Development plans for a
teacher-facing
recommendation system
Mapping the System to Reinforcement
Learning
• What is the space of possible observations? (what we measure?)
• What is the space of possible actions? (what can we do?)
• What is the reward metric? (how do we quantify our goals?)
Class
Data
Dashboard
Teacher
Decide
Next Task
Class
Assessment
Data
Dashboard
Recommendations Teacher
Decide
Next Task
Data from
1000s of
other classes
Decisions
from 1000s of
other
teachers
Mapping Classrooms to Reinforcement Learning
Action Space
Observation
Rewards
	 1.	 Assessment Data Dashboard (Observation)

	 2.	 Digital Assignment Possibilities (Action Space)

	 3.	 Recommendation Success (Rewards)
?
How to
capture
this?
Key Question #2:
Is the action space sufficiently defined?
The right data might be gathered and analysed
appropriately …but is there a defined action in
response?

NEED methods for scaling-up system learning
from rich human decision-making
Case #3:
Automated Machine-Learning
Optimization of an Educational
Game
An AI system for design optimization successfully
increased game engagement… 

Thousands of
Online Players
Machine
Learning
Online
Game
design

improvements
…but then spun out of control!
Lomas, D., Forlizzi, J., Poonwala, N., Patel, N., Shodhan, S., Patel, K., Koedinger, K.,
Brunskill, E. (2016) Interaction Design as a Multi-Armed Bandit Problem. ACM CHI
Multi-Armed Bandit Problem
Goal is to maximize payout from row of slot machines with
unknown rates of reward (some machines pay out more) 

Need to balance exploration with exploitation
35
Lomas, J. D., Forlizzi, J., Poonwala, N., Patel, N., Shodhan, S., Patel, K., Koedinger, Brunskill, E. (2016).
Interface Design Optimization as a Multi-Armed Bandit Problem. In CHI’16.
Interface design as a multi-armed bandit problem…
36
Ship targets
Type to name a fraction
Submarine targets
Click to locate a fraction
Instructional Design of
“Battleship Numberline”
Design Factors
Target Type: Ship or Sub

Target Size: Small to large targets

Time Limits: Small to large time limits

Item Sets: The fractions to be estimated
Tickmarks: Scaffolds for estimating

Sequencing: Algorithms for presentation
37
Target Size
TargetType
Experiment 1: Assigned 10,832 players to 3
simultaneous experiments, each testing 6 different
design factors (2x3: target type and target size)
38
Success!
Automatic optimization algorithms produced more engagement
Bandit experiments
produce greater
total engagement
Sum of
Items
Played
39
Meta Experiment 1
Worst Design
Ship 97
Best Design
Ship 90
40
Meta Experiment 2
Introduced ridiculously large “Bad Designs"
Software
Integrate data
with qualitative
insights to find
problems and
rapidly test
solutions
Users Software

Dashboard
Design Optimization
The Data-Experience Dialectic
Data and qualitative insights must be integrated
With 10,000 subjects a day, we could run
thousands of experiments each year

But setting up, analyzing and acting upon
experiments is hard. 

How might AI get involved? Could we
partially automate design optimization and
scientific experimentation?
Key Question #3:
Is there a human-in-the-loop to keep alignment?
If continuous improvement metrics are not aligned to
goals and values, data-driven improvement (teams or
AI) will produce unintended consequences

NEED feedback loops about suitability of success metrics
Conclusions
Takeaways
• From Designing Artificial Intelligence to
Designing Intelligent Systems
• Collaboration between teams and
algorithms
(not just for AI but for products)
A Definition of Intelligence used in AI
“Intelligence measures an agent’s ability to
achieve goals in a wide range of environments.”
—Legg & Hutter, 2007
“an individual’s intelligence is related to their
ability to succeed…”
- Robert Sternberg
What can go wrong?
• Poor goals (misalignment with values)
• Poor metrics (misalignment with goals)
• Poor actions responding to data
• Misleading data and misreading data
• Conflicting interests in stakeholders
Unintended consequences!
Accountability can create perverse incentives
e.g. schools encourage low-performing students to
drop out or to cheat (Schildkamp et al, 2012).
How can system
designers help build the
human into the loop?
• UI for User Goal Setting
• System mapping & communicating future
systems
• Processes to Negotiate Metrics for Success
(not just for AI but for products)
Continuous Improvement: How systems design can benefit the data-driven design community
Goals
Evaluation
ActPerceive
Plan
Target
What should I do?
How should I do it?
Did it work?
Reinforcement
Learning
Input
Reward
EnvironmentCognition
Output
AI Definition of Intelligence
“Intelligence measures an agent’s
ability to achieve goals in a wide
range of environments.”
Perception Action
Evaluate
Goals vs
Metrics
Measure Modify
Goal
World
1st Order:
Closed System
Measure
Evaluate
Values vs
Goals
Measure
Modify
2nd Order:
Learning System
Perception Action
Compare
Goals vs
Measure
Measure Modify
Goal
World
Closed System

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Continuous Improvement: How systems design can benefit the data-driven design community