This document discusses goal setting, decision makers, benchmarks, indicators, and evaluation for an environmental campaign in Paraguay. The campaign's mission is to conserve Paraguay's natural resources and promote sustainable agriculture. Its goal is to raise awareness of major environmental problems like deforestation among Paraguayans. Benchmarks would track progress in presenting a united message and growing the campaign's constituent database and advocacy base. Indicators provide evidence the campaign is on track to meet benchmarks. Evaluation involves planning what will be evaluated and monitoring progress through data and stories of successes and failures.