The document provides conventions and design elements commonly found in alternative music magazines. It describes features like a bold masthead that catches the reader's eye, overlapping images on the front cover to look professional and edgy, and use of colors like red, white and black. The front cover is usually busy with advertisements. Inside, articles have headers to aid navigation, photos relate to articles, and a contents page lists sections. Interview pages include a pull quote, introduction, large central image, and tab indicating the section.