This document discusses how training, communication, and marketing departments can converge to better serve customers in a changing digital landscape. It notes that millennials learn differently than previous generations, preferring social and mobile learning. Two case studies show how organizations leveraged social learning approaches on internal wikis to capture expertise at low cost. The document argues that these departments should combine their strengths by exploring new processes, reusing content, and collaborating to provide more holistic solutions. Starting small with job shadows and collaboration groups could help get synergies flowing between previously siloed groups to get ahead of the curve.