SlideShare a Scribd company logo
http://www.linkedin.com/in/drmaryaskew
Certified Global Career Development Facilitator
(GCDF) (Certification Number: GCDF08136-US)
Distance Credentialed Facilitator (DCF)
(Certification Number: DCF 00081)
Career Services Advisor
   Specialized in Career Development resources for 14
   years
   Employed at university and community college
   Career Services departments
Creator of the 3 web sites and 2 blogs
Developer of numerous articles, Powerpoint
presentations, ebooks, and 2 iPad/ iPod
applications
Sources:
                                                    Photos - ipadinschools.com
                               Joan Ganz Cooney Center and Sesame Workshop
Profiles of Generation Video                http://www.21stcenturyschools.com
                                             Henry J. Kaiser Family Foundation
52.5% of children between the ages of 2 and
      11 use both TV and Internet simultaneously

      Young people (ages 8-18) spend more than
      7 hours and 38 minutes/day (53 hours/week)
      of entertainment media


                                                                 Sources:
Engage Me Video                                               Nielsen.com
                                        Henry J. Kaiser Family Foundation
Digital Natives or Media Generation …
filter the world via computing and
mobile devices –

   Cellular phones
   Handheld gaming devices
   PDAs
   Laptops … computers
   TVs
   Game consoles
                             Source: http://www.21stcenturyschools.com
From Dr. Michael Wesch, expert on the effects
      of new media on society and culture …
          Digital learners have to become media
          literate
          Media literate is the ability to function in
          an online collaborative, research-based
          environment –
               Researching, analyzing, and synthesizing
               Critiquing, evaluating, and creating new
               knowledge!
                                               Sources: http://www.21stcenturyschools.com
Vision of Todays Student Video                                 American Library of Congress
Ranking of G8 countries:    OECD
   10th grade math         Ranking
  & problem solving                                                                   Problem
                                      Science      Reading         Math               Solving
             1st            1st

             2nd
                            5th
             3rd
                           10th
             4th
                                     14th          15th   15th
                           15th
             5th
                                            18th                 18th
             6th           20th

             7th           25th
                                                                        24th              24th

             8th
                           30th
                                     2000   2003   2000   2003   2000   2003               2003


Did You Know Video                                                 SOURCES: PISA, 2000, 2003, Cisco Systems, 2006
                                                                                 Partnership for 21st Century Skills
Of the high school students that you recently
  hired, what were their deficiencies?

Written Communication                                         81%
Leadership                                                    73%
Work Ethic                                                    70%
Critical Thinking & Problem Solving                           70%
Self-Direction                                                58%


                                       Sources: Are They Really Ready To Work? (2006)
                                                               The Conference Board,
                                 Corporate Voices For Working Families, P21, And Shrm
                                                     Partnership For 21st Century Skills
Career development professionals –
  Utilize current media technology
  Develop resources based on best
  practices Career Development models –
     21st Century Skills
     New Jersey Core Curriculum Content
     Standards
     Missouri Comprehensive Guidance
     Program
Model & Mission




       Meet the challenges and opportunities of
         the 21st-century global workplace

P21 Video
                                Sources: New Jersey Core Curriculum Content Standards
                                                     Partnership for 21st Century Skills
Partners & State Initiatives
Life & Career Skills


   Flexibility & Adaptability
   Initiative & Self-Direction
   Social & Cross-Cultural Skills
   Productivity & Accountability
   Leadership & Responsibility
Content Standards
                                           9.3 Career Awareness, Exploration, and Preparation
       Content Area    21st-Century Life and Careers
                       9.3 Career Awareness, Exploration, and Preparation All students will apply knowledge about and engage in the
         Standard      process of career awareness, exploration, and preparation in order to navigate the globally competitive work
                       environment of the information age.
       By the end of
                               Content Statement                   CPI#                  Cumulative Progress Indicator (CPI)
           grade
          Strand       A. Career Awareness
                       Career awareness includes an
                       understanding of the world of work and
                                                                                 Appraise personal likes and dislikes and identify
              4        the knowledge and skills needed for       9.3.4.A.3
                       traditional and nontraditional jobs and                   careers that might be suited to personal likes.
                       careers.
            Strand     B. Career Exploration
                       Career exploration includes
                       investigation of the contemporary
                       workplace and an understanding of the                     Develop a Personalized Student Learning Plan that
              8        relationships among personal abilities,   9.3.8.B.1       includes information about career areas of interest
                       education, and knowledge and skills                       with the assistance of adult mentors.
                       needed to pursue 21st-century
                       occupations and careers.
            Strand     C. Career Preparation
                       Career preparation requires purposeful                    Identify transferable skills in career choices and
             12        planning based on research, self-         9.3.12.C.5      design alternative career plans based on those
                       knowledge, and informed choices.                          skills.




Standards
                                                                                        Source: New Jersey Core Curriculum Content Standards
Content Standards

             The Comprehensive Guidance Program
             curriculum framework is organized
             around three strands –

               Personal and Social Development
               Academic Development
               Career Development


Curriculum
Each Guidance & Counseling Unit covers the
following information –
     Unit and Lesson Titles
     Number of Lessons
     Time, Material, and Preparation Required
     MCGP Standards
     Grade Level Expectations
     Unit, Summary, and Performance Goals
     Academic Content Area(s)
Since the Media Generation uses a
variety of devices, Career
Development professionals must
share information via -
  Mobile Device Applications
  Evernote
  Issuu
  Web sites/Software
  YouTube videos
There are application authoring tools
for different mobile devices –

    iPhone/ iPad           HP WebOS
    Android                Airplay SDK
    BlackBerry QNX         Linux
    Windows                Wii
    Mac
There are a variety of different application
developers.
The developers use different types of
computers, software and media.
Here are the steps to create and publish an
mobile application or Ebook –
1.   Select a name for your project
2.   Create a computer folder to hold files
3.   Write outline and content
4.   Create, import, and upload graphics and sound
5.   Upload the files to the application program
6.   Manipulate the files
7.   Preview ebook pages
8.   Revise and publish ebook
Why Vector Graphics?
With Vector Graphics, you can –
   Add or remove background
   Change the color of the image
   Select one image from the graphic
There are different companies
that sell Vector Graphics,
e.g Fotolia.com
There are different types of sound files.
The most common are –
   Wave files (wav)
   MPEG Layer-3 files (mp3)
Build step-by-step resources to introduce
interests and careers to children.
TaleSpring is a self-publishing
service for interactive ebooks for the
iPad and iPhone.
Using Talespring technology, here
are the steps to create an ebook.
See Rainbow Careers is an example
      of a Career Development iPad/ iPod
App   application.
Evernote is a suite of software and services
Evernote   designed for note taking and archiving.
Issuu is the leading digital publishing platform
        delivering exceptional reading experiences of
Issuu
        magazines, catalogs, and newspapers.
This summarizes a look at media tools
that will assist us in developing resources
for Digital Natives or Generation M2.
All the career development resources will be
listed on our Evernote Resource Library.

To get a link for the career development
resources –
   Connect with us on Linkedin -
   http://www.linkedin.com/in/drmaryaskew
   We will send you the link to our Evernote and
   Issuu Resource Libraries.
Above and Beyond (YouTube Video), Partnership for 21st Century Skills -
http://www.youtube.com/watch?v=7KMM387HNQk
An Anthropological Introduction to Youtube , Wesch, Michael, American Library of Congress, An
Anthropological Introduction to YouTube http://www.youtube.com/watch?v=TPAO-
lZ4_hU&eurl=http://mediatedcultures.net/ksudigg , June 28, 2008
A Vision of Students Today (YouTube Video) , Wesch, Michael, Cultural Anthropology Class of
Spring 2007, Kansas State University -
http://www.youtube.com/watch?feature=player_embedded&v=dGCJ46vyR9o#!
Always Connected, The Joan Ganz Cooney Center at Sesame Workshop -
http://joanganzcooneycenter.org/upload_kits/jgcc_alwaysconnected.pdf
Are They Really Ready to Work? (2006) The Conference Board, Corporate Voices for Working
Families, P21, and SHRM
Career Explorer – Web Site & App - http://careerexplorer.unl.edu/
Children’s Consumption of Digital Media On The Rise [STATS] (2011) Mashable.com,
http://mashable.com/2011/03/14/children-internet-stats/
Did You Know (YouTube Video) -
http://www.youtube.com/watch?v=jp_oyHY5bug&feature=related
Engage Me (YouTube Video), Robin Hood primary school, Birmingham, UK -
http://www.youtube.com/watch?v=ZokqjjIy77Y&feature=related
Evernote Introduction: Windows -
http://www.youtube.com/watch?feature=player_embedded&v=zHom6bgqg9Y
My Rainbow Careers Finder - http://www.hollandcodes.com/finder.html
New Jersey Core Curriculum Content Standards for 21st-Century Life and Careers, Introduction,
Life and Career Education in the 21st Century, NJ Department of Education, PO Box 500, Trenton,
NJ 08625-0500
Preparing Every Child for the 21st Century, AASA National Conference on Education, Tampa, FL,
February 16, 2008
Partnership for 21st Century Skills, 1 Massachusetts Avenue NW, Suite 700 Washington, Dc
20001 -
http://www.youtube.com/watch?v=XWGF6v9QnTQ&list=PL8F261096F72BE916&index=1&featur
e=plpp_video
See Rainbow Careers Demo - https://publish.talespring.com/shared/books/346/762
TaleSpring Demo (Basic Animations) -
http://www.youtube.com/watch?feature=player_embedded&v=GXtwbXpRM-U
Television and Beyond: A Kid’s Eye View, Neilsen BLog, December 2009 -
http://blog.nielsen.com/nielsenwire/consumer/television-and-beyond-a-kids-eye-view/
The River City Project -
http://muve.gse.harvard.edu/rivercityproject/curriculum_p21_standards.htm
Woody Sessoms, Vice-President, Education and Challenges Ahead, Cisco Systems, FETC, 2006
What is 21st Century Education?, 21st Century Schools, 10701 South IH-35, Suite 1925, Austin,
TX 78747, http://www.21stcenturyschools.com/What_is_21st_Century_Education.htm

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Media Technology and Career Development Convergence

  • 2. Certified Global Career Development Facilitator (GCDF) (Certification Number: GCDF08136-US) Distance Credentialed Facilitator (DCF) (Certification Number: DCF 00081) Career Services Advisor Specialized in Career Development resources for 14 years Employed at university and community college Career Services departments Creator of the 3 web sites and 2 blogs Developer of numerous articles, Powerpoint presentations, ebooks, and 2 iPad/ iPod applications
  • 3. Sources: Photos - ipadinschools.com Joan Ganz Cooney Center and Sesame Workshop Profiles of Generation Video http://www.21stcenturyschools.com Henry J. Kaiser Family Foundation
  • 4. 52.5% of children between the ages of 2 and 11 use both TV and Internet simultaneously Young people (ages 8-18) spend more than 7 hours and 38 minutes/day (53 hours/week) of entertainment media Sources: Engage Me Video Nielsen.com Henry J. Kaiser Family Foundation
  • 5. Digital Natives or Media Generation … filter the world via computing and mobile devices – Cellular phones Handheld gaming devices PDAs Laptops … computers TVs Game consoles Source: http://www.21stcenturyschools.com
  • 6. From Dr. Michael Wesch, expert on the effects of new media on society and culture … Digital learners have to become media literate Media literate is the ability to function in an online collaborative, research-based environment – Researching, analyzing, and synthesizing Critiquing, evaluating, and creating new knowledge! Sources: http://www.21stcenturyschools.com Vision of Todays Student Video American Library of Congress
  • 7. Ranking of G8 countries: OECD 10th grade math Ranking & problem solving Problem Science Reading Math Solving 1st 1st 2nd 5th 3rd 10th 4th 14th 15th 15th 15th 5th 18th 18th 6th 20th 7th 25th 24th 24th 8th 30th 2000 2003 2000 2003 2000 2003 2003 Did You Know Video SOURCES: PISA, 2000, 2003, Cisco Systems, 2006 Partnership for 21st Century Skills
  • 8. Of the high school students that you recently hired, what were their deficiencies? Written Communication 81% Leadership 73% Work Ethic 70% Critical Thinking & Problem Solving 70% Self-Direction 58% Sources: Are They Really Ready To Work? (2006) The Conference Board, Corporate Voices For Working Families, P21, And Shrm Partnership For 21st Century Skills
  • 9. Career development professionals – Utilize current media technology Develop resources based on best practices Career Development models – 21st Century Skills New Jersey Core Curriculum Content Standards Missouri Comprehensive Guidance Program
  • 10. Model & Mission Meet the challenges and opportunities of the 21st-century global workplace P21 Video Sources: New Jersey Core Curriculum Content Standards Partnership for 21st Century Skills
  • 11. Partners & State Initiatives
  • 12. Life & Career Skills Flexibility & Adaptability Initiative & Self-Direction Social & Cross-Cultural Skills Productivity & Accountability Leadership & Responsibility
  • 13. Content Standards 9.3 Career Awareness, Exploration, and Preparation Content Area 21st-Century Life and Careers 9.3 Career Awareness, Exploration, and Preparation All students will apply knowledge about and engage in the Standard process of career awareness, exploration, and preparation in order to navigate the globally competitive work environment of the information age. By the end of Content Statement CPI# Cumulative Progress Indicator (CPI) grade Strand A. Career Awareness Career awareness includes an understanding of the world of work and Appraise personal likes and dislikes and identify 4 the knowledge and skills needed for 9.3.4.A.3 traditional and nontraditional jobs and careers that might be suited to personal likes. careers. Strand B. Career Exploration Career exploration includes investigation of the contemporary workplace and an understanding of the Develop a Personalized Student Learning Plan that 8 relationships among personal abilities, 9.3.8.B.1 includes information about career areas of interest education, and knowledge and skills with the assistance of adult mentors. needed to pursue 21st-century occupations and careers. Strand C. Career Preparation Career preparation requires purposeful Identify transferable skills in career choices and 12 planning based on research, self- 9.3.12.C.5 design alternative career plans based on those knowledge, and informed choices. skills. Standards Source: New Jersey Core Curriculum Content Standards
  • 14. Content Standards The Comprehensive Guidance Program curriculum framework is organized around three strands – Personal and Social Development Academic Development Career Development Curriculum
  • 15. Each Guidance & Counseling Unit covers the following information – Unit and Lesson Titles Number of Lessons Time, Material, and Preparation Required MCGP Standards Grade Level Expectations Unit, Summary, and Performance Goals Academic Content Area(s)
  • 16. Since the Media Generation uses a variety of devices, Career Development professionals must share information via - Mobile Device Applications Evernote Issuu Web sites/Software YouTube videos
  • 17. There are application authoring tools for different mobile devices – iPhone/ iPad HP WebOS Android Airplay SDK BlackBerry QNX Linux Windows Wii Mac
  • 18. There are a variety of different application developers. The developers use different types of computers, software and media.
  • 19. Here are the steps to create and publish an mobile application or Ebook – 1. Select a name for your project 2. Create a computer folder to hold files 3. Write outline and content 4. Create, import, and upload graphics and sound 5. Upload the files to the application program 6. Manipulate the files 7. Preview ebook pages 8. Revise and publish ebook
  • 20. Why Vector Graphics? With Vector Graphics, you can – Add or remove background Change the color of the image Select one image from the graphic There are different companies that sell Vector Graphics, e.g Fotolia.com
  • 21. There are different types of sound files. The most common are – Wave files (wav) MPEG Layer-3 files (mp3)
  • 22. Build step-by-step resources to introduce interests and careers to children.
  • 23. TaleSpring is a self-publishing service for interactive ebooks for the iPad and iPhone. Using Talespring technology, here are the steps to create an ebook.
  • 24. See Rainbow Careers is an example of a Career Development iPad/ iPod App application.
  • 25. Evernote is a suite of software and services Evernote designed for note taking and archiving.
  • 26. Issuu is the leading digital publishing platform delivering exceptional reading experiences of Issuu magazines, catalogs, and newspapers.
  • 27. This summarizes a look at media tools that will assist us in developing resources for Digital Natives or Generation M2.
  • 28. All the career development resources will be listed on our Evernote Resource Library. To get a link for the career development resources – Connect with us on Linkedin - http://www.linkedin.com/in/drmaryaskew We will send you the link to our Evernote and Issuu Resource Libraries.
  • 29. Above and Beyond (YouTube Video), Partnership for 21st Century Skills - http://www.youtube.com/watch?v=7KMM387HNQk An Anthropological Introduction to Youtube , Wesch, Michael, American Library of Congress, An Anthropological Introduction to YouTube http://www.youtube.com/watch?v=TPAO- lZ4_hU&eurl=http://mediatedcultures.net/ksudigg , June 28, 2008 A Vision of Students Today (YouTube Video) , Wesch, Michael, Cultural Anthropology Class of Spring 2007, Kansas State University - http://www.youtube.com/watch?feature=player_embedded&v=dGCJ46vyR9o#! Always Connected, The Joan Ganz Cooney Center at Sesame Workshop - http://joanganzcooneycenter.org/upload_kits/jgcc_alwaysconnected.pdf Are They Really Ready to Work? (2006) The Conference Board, Corporate Voices for Working Families, P21, and SHRM Career Explorer – Web Site & App - http://careerexplorer.unl.edu/ Children’s Consumption of Digital Media On The Rise [STATS] (2011) Mashable.com, http://mashable.com/2011/03/14/children-internet-stats/ Did You Know (YouTube Video) - http://www.youtube.com/watch?v=jp_oyHY5bug&feature=related Engage Me (YouTube Video), Robin Hood primary school, Birmingham, UK - http://www.youtube.com/watch?v=ZokqjjIy77Y&feature=related Evernote Introduction: Windows - http://www.youtube.com/watch?feature=player_embedded&v=zHom6bgqg9Y
  • 30. My Rainbow Careers Finder - http://www.hollandcodes.com/finder.html New Jersey Core Curriculum Content Standards for 21st-Century Life and Careers, Introduction, Life and Career Education in the 21st Century, NJ Department of Education, PO Box 500, Trenton, NJ 08625-0500 Preparing Every Child for the 21st Century, AASA National Conference on Education, Tampa, FL, February 16, 2008 Partnership for 21st Century Skills, 1 Massachusetts Avenue NW, Suite 700 Washington, Dc 20001 - http://www.youtube.com/watch?v=XWGF6v9QnTQ&list=PL8F261096F72BE916&index=1&featur e=plpp_video See Rainbow Careers Demo - https://publish.talespring.com/shared/books/346/762 TaleSpring Demo (Basic Animations) - http://www.youtube.com/watch?feature=player_embedded&v=GXtwbXpRM-U Television and Beyond: A Kid’s Eye View, Neilsen BLog, December 2009 - http://blog.nielsen.com/nielsenwire/consumer/television-and-beyond-a-kids-eye-view/ The River City Project - http://muve.gse.harvard.edu/rivercityproject/curriculum_p21_standards.htm Woody Sessoms, Vice-President, Education and Challenges Ahead, Cisco Systems, FETC, 2006 What is 21st Century Education?, 21st Century Schools, 10701 South IH-35, Suite 1925, Austin, TX 78747, http://www.21stcenturyschools.com/What_is_21st_Century_Education.htm