Converging Sports & Social: The New Game-day Experience
19 likes2,527 views
The document discusses the game-day experience and strategies for engaging Hispanic sports fans, highlighting their significant interest in digital media and social platforms. Fox Deportes is noted for its growth in unique visitors and social media engagement, emphasizing the importance of contextual experiences and fan participation. The presentation features various innovations, including Twitter Amplify for Spanish language content and live social voting during events.
Converging Sports & Social: The New Game-day Experience
- 1. Convergence Sports & Social: The Game-day Experience Host: Peter Scott, Turner Sports Spredfast #SFSummit
- 2. Spredfast #SFSummit December 2011- Mass Relevance Integration
- 7. 150
- 10. #Seat140
- 12. Instagram Photo TwitPic Twitter + Instagram Spredfast #SFSummit
- 16. Meet the Panelist Robert Rodriguez Director, Digital Media FOX Deportes Kelly Mosier Director, Digital Communications University of Nebraska Scott Leightman Director of Communications, USA Swimming Spredfast #SFSummit
- 17. Innovation for the Multicultural Sports Fan Robert Rodriguez, FOX Deportes Digital Spredfast #SFSummit
- 18. US Hispanic & Sports Spredfast #SFSummit
- 19. Spredfast #sfSummit 94 percent of Hispanics males say they’re sports fans, and 56 percent of Hispanic males consider themselves avid fans Spredfast #SFSummit *Nielsen 2013: HUDDLE UP: U.S. HISPANICS COULD BE A BOON FOR NETS, LEAGUES AND ADVERTISERS
- 20. Hispanics are more likely to download apps, chat, stream video, listen to music and play games than non-Hispanics Spredfast #SFSummit *Ad Age's 2014 Hispanic Fact Pack
- 21. Spredfast #sfSummit 24 percent of Hispanics say they use a tablet to watch sports content while 27 view content on a smart phone, compared with 12 and 15 percent among non-Hispanics, respectively. *Nielsen 2013: HUDDLE UP: U.S. HISPANICS COULD BE A BOON FOR NETS, LEAGUES AND ADVERTISERS
- 22. Who is the US Hispanic Audience Spredfast #SFSummit
- 23. #Trending Power Spredfast #SFSummit
- 24. Spredfast #SFSummit FOX Deportes Digital
- 25. Competitive Landscape Spredfast #SFSummit
- 27. 2014 Growth Story FoxDeportes.com garnered 744K unique visitors in August 2014, more than ESPNDeportes.com (716K) and the site’s highest unique visitor traffic to date! FOXDeportes.com produced significant growth across all key metrics in August 2014. Uniques were up by +114% , Total Visits up by +152% Page Views up by +28% As of September, FOXDEportes.com maintains its lead in social media followers, attracting 8.3M Facebook followers which is more than any other Spanish language sports network combined. FOXD’s YouTube channel has also grown in July 2014 with 502k video views, a +15% uptick from the previous month. Source: comScore Multi-Platform, US ONLY; August 2014 vs. August 2013
- 28. Innovation for our users Twitter Amplify We worked with Twitter to create the first Amplify program for Spanish language content. Deliver exciting highlight clips from Fox Deportes and the UEFA Champions League to users actively engaged in the live conversation around the Champions League season
- 29. Innovation for our users Live stream of the Super Bowl Spredfast #SFSummit
- 30. Innovation for our users Live voting via Social in the MLB All Star Game Spredfast #SFSummit
- 31. Innovation for our users Redefining Spanish sports content and coverage
- 32. A total commitment is paramount to reaching the ultimate in performance. – Tom Flores Spredfast #SFSummit
- 33. Enhancing the In-Event Experience through Social Scott Leightman, @USASwimming Spredfast #SFSummit
- 34. If you build it, they WILL come Spredfast #SFSummit
- 37. ALL IN! Spredfast #SFSummit
- 38. “The future is about giving people an extremely contextual experience. People love to participate.” - Vivek Ranadive Spredfast #SFSummit
- 40. WIIFM?
- 41. Expand your venue Spredfast #SFSummit
- 42. 6500 mentions of #funnestsport and 205 participants in 1 hour
- 43. engage
- 44. + 373% 26,233 > 7,037 Spredfast #SFSummit
- 46. Equip your fans, Let them participate, Watch the engagement, Elevate the experience. Spredfast #SFSummit
- 47. Spredfast #SFSummit Stories OF your brand, not FROM your brand. Kelly Mosier
- 48. YouTube’s 9th most watched sports video in 2013. Spredfast #SFSummit
- 49. People are interested in people, not buildings. Spredfast #SFSummit
- 50. The crowd is OUR story when we connect the the community to their stories. Spredfast #SFSummit
- 51. #Huskers Twitter is weird Twitter. Spredfast #sfSummit
- 56. Listening puts SOCIAL into Social Media Spredfast #SFSummit
- 59. Spredfast #sfSummit “What an awesome day!! GBR! There is no place like Nebraska!” -Danielle Schalk Spredfast #SFSummit
- 60. “Best fans in football. #GBR” -@jackgangwish Spredfast #SFSummit
- 61. Connect the fans, Connect the team, Connect the brand. Tell their stories. Spredfast #SFSummit