Conversion Rate Optimization 101
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The document provides an overview of conversion rate optimization and outlines several key steps for setting up an effective CRO process. It recommends starting with establishing goals and a testing backlog. Quantitative data from tools like Google Analytics and KISSmetrics can help identify high traffic pages and funnel drop-off points to target. Qualitative data from surveys and heat maps provides insights. The document then covers setting up A/B tests using tools like Optimizely, with recommendations to test buttons, images, layouts on high traffic "money pages" to improve conversions. It stresses the importance of focusing each test on only one variable and avoiding prematurely ending tests.
Conversion Rate Optimization 101
- 2. WHERE DO YOU START? @effinamazing
- 3. How do I track the data? How do I setup an A/B test? When do I know if the test is conclusive? @effinamazing
- 4. 1. THE CRO MINDSET @effinamazing
- 6. Do more with less.
- 7. Failing is Part of the Game
- 8. Follow the Data @effinamazing
- 9. 2. START WITH A PLAN @effinamazing
- 10. Don’t Just Test to Test
- 11. Create a Backlog @effinamazing
- 13. LOTS OF OPTIONS
- 14. The Standard
- 16. They are directly integrated into most AB testing tools @effinamazing
- 17. First we need to build our funnel @effinamazing
- 18. KISSmetrics makes this dead simple @effinamazing
- 19. Experiments show in funnel reports automatically @effinamazing
- 20. Experiments show in funnel reports automatically @effinamazing
- 24. How can we help? Are you looking for something we don't have? Do you need assistance? How can we improve? What is preventing you from purchasing? Ask Questions at Funnel Drop off Points
- 25. Heat Maps
- 26. Heat Maps
- 27. Look at your analytics :)
- 28. Use these insights to improve backlog
- 30. What is an A/B Test?
- 32. Add Javascript to site <script src="//cdn.optimizely.com/js/ 1488356457.js"></script> @effinamazing
- 33. #convcon @danielmcgaw Use their WYSIWYG editor
- 34. #convcon @danielmcgaw Use their WYSIWYG editor
- 35. Use their WYSIWYG editor
- 36. Use their WYSIWYG editor Control (A) Learn More Variant (B) Buy Now
- 37. Use there WYSIWYG editor Control (A) Variant (B) 21% @effinamazing
- 38. WHAT DO YOU TEST FIRST? @effinamazing
- 39. Find Highest Traffic Pages
- 40. Find Highest Traffic Pages @effinamazing
- 41. Test Buttons Test A Test B vs
- 42. Test Buttons Test A Test B vs
- 43. Test Images
- 44. 19%
- 45. Test Layouts
- 46. Look for Money Pages…
- 47. Make Him a Hipster
- 48. Find The Money Pages… and Test the Shit Out of Them! 49%in cart adds
- 50. Stay Focused Only change one element at a time
- 51. Stick to A/B, not A/B/C tests Low Traffic?
- 52. Multi-Variant Testing (lots of changes) You need lots of traffic, like lots!
- 53. Calling Tests Too Early
- 54. THANK YOU www.effinamazing.com An Analytics and Growth Consultancy @DanielMcGaw Founder @EffinAmazing
- 55. QUESTIONS www.effinamazing.com An Analytics and Growth Consultancy @DanielMcGaw Founder @EffinAmazing