Conversion Rate Optimization Tips for Web Forms
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The document outlines strategies to optimize form conversion rates on landing pages, emphasizing a data-driven approach through A/B testing, form placement, and user experience design. Key recommendations include minimizing form fields, enhancing visual branding, and addressing user security concerns to boost submissions. It provides statistical benchmarks for conversion rates, indicating that the top-performing landing pages achieve significantly higher rates than average.
Conversion Rate Optimization Tips for Web Forms
- 1. Analyze the impact of each modification. E.g.: set goals in your Google Analytics account check heatmaps for most clicked areas, mouse movements and scroll limits Top or bottom? Depends on your goal: top: demo request, sign up bottom: lead generation Left or right? left-hand side forms: 22.11% CR right-hand side forms: 15,38% CR Ways to Improve Form Conversion Rates Every element from the above sections should undergo a separate A/B testing! Higher conversion rates, one test at a time! The data-driven approach Form Placement on Landing Page1 22.11% 15,38% Select the form that works best full-width form sidebar form popup form Short forms vs. long forms add one question per page or choose the classical format Remove clutter Your visitors should understand your message in the first 5 seconds Speed & performance A 2-second delay in page load doubles your bounce rate Consistency Stick to the same question format throughout the form Branding & trust Lend your visual identity to your form as well Font style font size and type affect legibility use proper line spacing Call to Action color conduct several tests for the right color use contrast red buttons are believed to convert best UX and Design2 Reassurance security concerns represent 29% of form abandonment reasons a reassuring message next to the CTA will get you more submissions Success messages achieve post-conversions with a personalized Thank You page insert pictures, videos, links Form Contents3 Ask fewer questions use form logic make some questions optional asking for the phone number decreases conversions by 48% the optimal web form length is 5 fields (Hubspot, 2019) removing as little as 1 field can increase conversions by 26% multi-step forms convert 86% better No room for errors use form validation to help users submit the right data format create clear instructions and helpful error messages The Form Conversion Optimization Recipe New Proven Results Free You Easy Guarantee Include a strong message on your submit button use second person copy create a sense of urgency or scarcity some of the most persuasive words in English seem to be: Save 23% 37% What is a Good Conversion Rate? According to WordStream, the average landing page conversion rate is 2.35% across industries. Still, the top 25% pages are converting at 5.31% or higher. Top 10% landing pages though enjoy conversion rates of 11.45% or higher. Average pages Top 25% pages Top 10% pages 2.35% 5.31% 11.45%