Conversionista - Services overview
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The document is a presentation from Conversionista, an e-commerce optimization company that has been in business since 2006. It has 3 employees and focuses on e-commerce, lead generation, and gaming projects. The presentation discusses Conversionista's services such as website usability testing, A/B testing, and developing optimization strategies and hypotheses. It also includes case studies and statistics from clients' website analytics. The goal is to help clients maximize conversions and become top e-business optimizers.
Conversionista - Services overview
- 1. Page 1 www.conversionista.se 2011-05-24
- 2. Worked with Conversion since 2006 – Under Conversionista brand since sedan 2010 3 Employees E-commerce 1/3 of the projects The rest – B2B Lead generation – B2C Lead generation – Gaming Internationally acclaimed speaker and blogger Page 2 www.conversionista.se 2011-05-24
- 3. 3,72% Page 3 www.conversionista.se 2011-05-24
- 4. Scoll – No croll? Call to action? Images? Buttons? Size? Colour(s)? Page 4 www.conversionista.se 2011-05-24
- 6. Page 6 www.conversionista.se 2011-05-24
- 8. Page 9 www.conversionista.se 2011-05-24
- 9. Page 10 www.conversionista.se 2011-05-24
- 10. Competition? Personas? Motivators? Where did the Fears & doubts? visitor come from? Page 11 www.conversionista.se 2011-05-24
- 11. Page 12 www.conversionista.se 2011-05-24
- 12. Page 13 www.conversionista.se 2011-05-24
- 13. Tools Page 14 www.conversionista.se 2011-05-24
- 14. Page 15 www.conversionista.se 2011-05-24
- 16. Bounce rate 26,5% 77 007 Unique visitors 56 639 Engaged visitors Add to cart rate 5,5% Visits with 3 111 ”Add to cart” Cart Abandonment View cart rate rate 75,7% Visits with 2 357 ”View cart” 88,9% Conversion rate GA funnel report Cart Completion rate 0,45% 346 Purchases 11,1% Page 17 www.conversionista.se 2011-05-24
- 17. Page 18 www.conversionista.se 2011-05-24
- 18. Page 19 www.conversionista.se 2011-05-24
- 19. Page 20 www.conversionista.se 2011-05-24
- 20. We deliver hypothesis on a level that fits the Client’s needs and organization: 1. Written – as a report 2. Conceptual layouts / Mockups/Wireframes 3. Finalized grapical design ready for coding/implementations 4. Coded implementeed pages ready for test Page 21 www.conversionista.se 2011-05-24
- 21. We conduct testing on a level that fits the Client’s needs and organization 1. Test design 2. Testing tool selection 3. Validate technical feasibility 4. Implement test in test tool 5. Deploy and follow up test 6. Report test results Page 22 www.conversionista.se 2011-05-24
- 23. Page 24 www.conversionista.se 2011-05-24
- 24. Matkasse = klar fem i, inte fem över + Färdiga recept + nyttig mat + spara tid - släpa kassar = Färdig matkasse När kan vi Postnummer Sök leverera till dig? Familjematkassen Sommarkasse 690 kr/st 690 kr/st Beställ Beställ Se menyn Page 25 www.conversionista.se Nyttig och hälsosam mat Specialkasse för sommaren. 2011-05-24
- 25. Matkasse = klar fem i, inte fem över + Färdiga recept + nyttig mat + spara tid - släpa kassar = Färdig matkasse Nästa leverans till ditt område i Sollentuna Onsdag Välj kasse & hitta leveranstid som passar dig 13/11 Familjematkassen Sommarkasse 690 kr/st 690 kr/st Beställ Beställ Se menyn Page 26 www.conversionista.se Nyttig och hälsosam mat Specialkasse för sommaren. 2011-05-24
- 26. Page 27 www.conversionista.se 2011-05-24
- 27. Page 28 www.conversionista.se 2011-05-24
- 31. We want to ensure that the client can become a top-notch ”E-Business optimizer” for the long term. We support with: 1. Technology decisions 2. Organizational design 3. Training 4. Competence development Page 32 www.conversionista.se 2011-05-24
- 32. Overview of productified services Page 33 www.conversionista.se 2011-05-24