Copy of ME91A8Communication Media ~1.PPT
- 1. MEDIA AND INFORMATION LITERACY QUARTER 1 – MODULE 2: INTRODUCTION TO MEDIA AND INFORMATION LITERACY
- 2. AFTER GOING THROUGH THIS MODULE, YOU ARE EXPECTED TO: ✓ Identify the similarities and differences between and among media literacy, information literacy, and technology literacyexamine the technology or resources available during the prehistoric age, the industrial age, the electronic age, and the new or digital age; ✓ Create a log that reflects their current use and interaction with media and information; ✓ Define the key concepts (media, information, technology literacy, and media and information literacies); ✓ Compare and relate the media and information literacy framework to their own understandings and competencies
- 3. WHAT I KNOW? 1. Social media goes back to some of the earliest internet technologies and even predates the internet. 2. There has been a huge rise in creativity among the public since the advent of social media. 3. Microsoft and Apple are two examples of how open- source companies can become global leaders in their industries. 4. E-mail is the most popular online communication technology. TRUE OR FALSE
- 4. WHAT I KNOW? 5. There is growing evidence that heavy multitaskers— people who have multiple screens open at once and who are heavy users of social media—show less ability to concentrate and remember things than light multitaskers. 6. The tools and technologies that are available to journalists today have changed the basic principles of journalism. 7. All news outlets need trained journalists with high standards. TRUE OR FALSE
- 5. WHAT I KNOW? 8. Technology makes it more difficult to keep up with news today than in the past because it is difficult to keep up with all the information. 9. People usually stick to only one trusted news source to get all of their news. 10. Most news topics, regardless of the source, hold similar interest levels to everyone, no matter their age, socioeconomic status or political leanings. 11. Most Americans use four to five devices to keep up with the news. TRUE OR FALSE
- 6. WHAT I KNOW? 12. Consumers turn to digital or printed newspapers more than any other news source for most news. 13. An American Press Institute study found that tech- savvy people use traditional media far less than anyone else. 14. Using a metered pay model, The New York Times circulation revenue has now surpassed its advertising revenue. 15. The best storytellers are those who give audiences a unique experience. TRUE OR FALSE
- 7. ACTIVITY 1. HOW CAN A PERSON ENGAGE WITH MEDIA AND INFORMATION CHANNELS IN A MEANINGFUL MANNER?
- 8. ACTIVITY 2. MEDIA USE LOG 2.1 You are asked to bring out a sheet of paper. 2.2 Think of the past week, and record your use and interaction with media and information providers (such as internet, social media, TV, radio, newspaper, etc.). Have them indicate how many hours were spent engaged with each one. These do not have to be exact, and you can estimate the number of hours you spent each week. Allotted time is 5 minutes for this activity.
- 10. WHAT IS IT? Write down all the conclusio obtained from the vote an Literacy: The ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning, wherein individuals are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society
- 11. WHAT IS IT? Write down all the conclusio obtained from the vote an Media: The physical objects used to communicate with, or the mass communication through physical objects such as radio, television, computers, film, etc. It also refers to any physical object used to communicate messages. Media Literacy: The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies.
- 12. WHAT IS IT? Write down all the conclusio obtained from the vote an Information: A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols. Information Literacy: The ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats.
- 13. WHAT IS IT? Write down all the conclusio obtained from the vote an Technology Literacy: The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Media and Information Literacy: The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
- 14. OTHER DEFINITIONS Write down all the conclusio obtained from the vote an Media - physical objects used to communicate including mass media (radio, television, computers, film, etc.). Traditionally, media are source of credible information in which contents are provided through an editorial process determined by journalistic values and where editorial accountability can be attributed to an organization or a legal person. In more recent years the term ‘media’ is often used to include new online media. Information Literacy - includes the competencies to be effective in all stages of the lifecycle of documents of all kinds, the capacity to understand the ethical implications of these documents, and the ability to behave in an ethical way throughout these stages
- 15. ACTIVITY 3. FLASH NEWS AND VISUALS
- 16. ACTIVITY 3. FLASH NEWS AND VISUALS
- 17. ANSWER THE FOLLOWING QUESTIONS: 1. Did you believe these news items were true? How did you know they were true/false? 2. Are all news and information on the internet true? Why or why not 3. Who gets to post news items online? Expound.
- 19. ACTIVITY 4. WRAP UP Using your own words, write the meaning of the following; a. Media Literacy b. Information Literacy c. Technology Literacy d. Media and Information Literacy
- 20. WHAT I CAN DO Using the Venn Diagram, identify the similarities and differences between and among media literacy, information literacy, and technology literacy.
- 21. WHAT I CAN DO Using the Venn Diagram, identify the similarities and differences between and among media literacy, information literacy, and technology literacy.
- 22. Write down all the conclusio obtained from the vote an ASSESSMENT Essay Writing: How do Media Literacy, Information Literacy, and Technology Literacy and Media and Information Literacy differ in terms of use?
- 23. ADDITIONAL ACTIVITIES Activity 6. Reflection. Does the advent of media and information literacy help us to become closer to God, our family and nation? Support your answer.