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Effective business forecasting
Planning and designing a forecasting model
Presented by Rickard Wärnelid
Corality Financial Group
Excel shortcuts


  Using Excel shortcuts will help you:

  •   Increase your modelling productivity and save
      time and therefore money
  •   Reduce your dependence on the computer
      mouse which can improve your work posture
      and prevent strain associated with RSI

                  Download your copy for free:
                  www.corality.com
SMART Financial Modelling
The six stages in model development




    Scope                 Plan         Design              Build              Test   Implement



     •   In any Excel model build (e.g. forecast model), adhere to the tried and
         tested six-stage, Best Practice construction method
     •   It will ensure models constructed are:
           •   Consistent
           •   Transparent
           •   Flexible
           •   Robust
How to build a financial model




                Timing

                    Revenue                                Executive
      Inputs                                               Summary /
                         Costs                Financials
                                                           Plots
                           Finance
                            Depreciation
                                 Taxation
                                     Equity
How to build a financial model


   We want to get from…




         Hidden rows             Inconsistent formatting
How to build a financial model


   to…
                                 Flags to clearly define phases




              Sections grouped
                  logically
                                         Purposeful cell
                                            formats
Best Practice Methodology



    The methodology covers 3 main categories


                      Model Infrastructure




                      Formatting and Presentation




                      Formula Structure
Model infrastructure




                      Good design is the foundation of a good model


    The rules
         •   Inputs, calculations and outputs are separate
         •   Clearly define each assumption and group assumptions together
         •   Worksheet tabs labelled, grouped, coloured and ordered
         •   Scenarios are applied without overriding the Base Case
         •   Time runs from left to right (across sheets)
Model infrastructure




                     Keep inputs, calculations and outputs separate


       •   Only inputs sheets should have to be updated
       •   Calculation sheets should all have the same timing resolution
       •   Show key financial and operational output on a Summary
       •   Have integrated financial statements
       •   Show key outputs annually
       •   Keep the end user in mind for information required in a Summary
Model infrastructure




           Clearly define each assumption and group assumptions together


       •   Format each assumption with a Style
       •   Include units / date if applicable
       •   Consider splitting out time dependent and independent assumptions onto separate Input
           worksheets
       •   Avoid overloading assumptions on just one sheet
       •   Avoid having assumptions on calculations sheets
       •   Keep actual data separate to assumptions and calculations to maintain integrity
Model infrastructure




               Worksheet tabs labelled, grouped, coloured and ordered


      •   Worksheet names should be short and meaningful
      •   All sheets should be visible within one screen
      •   Arrange sheets in a logical manner from left to right
      •   Colour sheets based on its purpose - Assumptions, Calculations or Outputs




              Assumptions         Outputs       Calculations
Model infrastructure




                  Scenarios are applied without overriding the Base Case

      •   Allows users to quantify the main risks in the project
      •   Good models have built-in infrastructure for sensitivity analysis of the main operating and
          financial drivers
Model infrastructure




                          Time runs from left to right (across the sheet)

       •   Only 256 columns in Excel 2003 so daily models should run down
       •   Have column [x] correspond to same date on each worksheet
       •   Exceptions might include some bond or tax instruments or pricing
       •   Excel thinks from ‘left to right’ and from ‘top to bottom’
Formatting and presentation




      A consistently formatted and well presented model makes a user’s life much
                                  easier and less risky!


    The rules
         •   Apply purposeful and consistent formatting
         •   Key outputs are presented clearly in a concise Output worksheet
         •   Use data grouping
Formatting and presentation


   Formatting and presentation
                                          Use data grouping

      •   Displays like a table of contents
      •   Allows deep sheets to be understood instantly
      •   Necessary for deep sheets such as with multi asset modelling
      •   More transparent than hiding rows and columns
Formula structure




       Following these rules makes reviews much easier and reduces audit cost


   The rules
        •   Keep formulae simple
        •   Break down calculations into bite-size pieces
        •   Apply one formula per row
        •   Do not use hard-coding
        •   Address circular logic & references
Formula structure




                                        Keep formulae simple

      •   No more than one or two IF statements within a formula
      •   Avoid excessive use of Excel formulae
      •   Avoid formulae that are difficult to understand – INDIRECT, OFFSET, INDEX, MATCH,
          VLOOKUP, HLOOKUP
      •   Avoid using too many named ranges
      •   The avoidance of mega formulae is key for keeping audit costs down and avoiding errors
Formula structure




                         Break down calculations into bite-size pieces

      •   Apply single line logic rather than combining many
      •   Understand calculations before you model them
      •   No formula should be longer than half the length of the Excel formula bar
      •   Binary logic flags reduce the number of IF statements required
Scenario Manager


   Corality’s Method
       •   Set up a separate sheet for the scenario manager
       •   Flex implemented to inputs/calculations without altering underlying calculations



                                                                                      Different Scenarios




                                                                                       Flex cells controlled
                                                                                     from Scenario Manager
Data Table

 Tips

    •   Key results to be laid out in the first line of table
    •   F9 to update table
    •   CAUTION : Too many data tables may slow down a workbook




                                                             Key Results
More resources



   www.navigatorpf.com/resources
   www.corality.com/web-resources

   Comprehensive library of learning materials.
   50+ tutorials available to download for free:

   • Downloadable PDFs offer useful tips and tricks on Excel and
     financial modelling, visual basic for applications, project finance and
     industry analysis
   • Excel workbooks allow you to practice Excel / modelling techniques

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Corality Masterclass Planning And Designing A Forecasting Model 2012

  • 1. Effective business forecasting Planning and designing a forecasting model Presented by Rickard Wärnelid Corality Financial Group
  • 2. Excel shortcuts Using Excel shortcuts will help you: • Increase your modelling productivity and save time and therefore money • Reduce your dependence on the computer mouse which can improve your work posture and prevent strain associated with RSI Download your copy for free: www.corality.com
  • 4. The six stages in model development Scope Plan Design Build Test Implement • In any Excel model build (e.g. forecast model), adhere to the tried and tested six-stage, Best Practice construction method • It will ensure models constructed are: • Consistent • Transparent • Flexible • Robust
  • 5. How to build a financial model Timing Revenue Executive Inputs Summary / Costs Financials Plots Finance Depreciation Taxation Equity
  • 6. How to build a financial model We want to get from… Hidden rows Inconsistent formatting
  • 7. How to build a financial model to… Flags to clearly define phases Sections grouped logically Purposeful cell formats
  • 8. Best Practice Methodology The methodology covers 3 main categories Model Infrastructure Formatting and Presentation Formula Structure
  • 9. Model infrastructure Good design is the foundation of a good model The rules • Inputs, calculations and outputs are separate • Clearly define each assumption and group assumptions together • Worksheet tabs labelled, grouped, coloured and ordered • Scenarios are applied without overriding the Base Case • Time runs from left to right (across sheets)
  • 10. Model infrastructure Keep inputs, calculations and outputs separate • Only inputs sheets should have to be updated • Calculation sheets should all have the same timing resolution • Show key financial and operational output on a Summary • Have integrated financial statements • Show key outputs annually • Keep the end user in mind for information required in a Summary
  • 11. Model infrastructure Clearly define each assumption and group assumptions together • Format each assumption with a Style • Include units / date if applicable • Consider splitting out time dependent and independent assumptions onto separate Input worksheets • Avoid overloading assumptions on just one sheet • Avoid having assumptions on calculations sheets • Keep actual data separate to assumptions and calculations to maintain integrity
  • 12. Model infrastructure Worksheet tabs labelled, grouped, coloured and ordered • Worksheet names should be short and meaningful • All sheets should be visible within one screen • Arrange sheets in a logical manner from left to right • Colour sheets based on its purpose - Assumptions, Calculations or Outputs Assumptions Outputs Calculations
  • 13. Model infrastructure Scenarios are applied without overriding the Base Case • Allows users to quantify the main risks in the project • Good models have built-in infrastructure for sensitivity analysis of the main operating and financial drivers
  • 14. Model infrastructure Time runs from left to right (across the sheet) • Only 256 columns in Excel 2003 so daily models should run down • Have column [x] correspond to same date on each worksheet • Exceptions might include some bond or tax instruments or pricing • Excel thinks from ‘left to right’ and from ‘top to bottom’
  • 15. Formatting and presentation A consistently formatted and well presented model makes a user’s life much easier and less risky! The rules • Apply purposeful and consistent formatting • Key outputs are presented clearly in a concise Output worksheet • Use data grouping
  • 16. Formatting and presentation Formatting and presentation Use data grouping • Displays like a table of contents • Allows deep sheets to be understood instantly • Necessary for deep sheets such as with multi asset modelling • More transparent than hiding rows and columns
  • 17. Formula structure Following these rules makes reviews much easier and reduces audit cost The rules • Keep formulae simple • Break down calculations into bite-size pieces • Apply one formula per row • Do not use hard-coding • Address circular logic & references
  • 18. Formula structure Keep formulae simple • No more than one or two IF statements within a formula • Avoid excessive use of Excel formulae • Avoid formulae that are difficult to understand – INDIRECT, OFFSET, INDEX, MATCH, VLOOKUP, HLOOKUP • Avoid using too many named ranges • The avoidance of mega formulae is key for keeping audit costs down and avoiding errors
  • 19. Formula structure Break down calculations into bite-size pieces • Apply single line logic rather than combining many • Understand calculations before you model them • No formula should be longer than half the length of the Excel formula bar • Binary logic flags reduce the number of IF statements required
  • 20. Scenario Manager Corality’s Method • Set up a separate sheet for the scenario manager • Flex implemented to inputs/calculations without altering underlying calculations Different Scenarios Flex cells controlled from Scenario Manager
  • 21. Data Table Tips • Key results to be laid out in the first line of table • F9 to update table • CAUTION : Too many data tables may slow down a workbook Key Results
  • 22. More resources www.navigatorpf.com/resources www.corality.com/web-resources Comprehensive library of learning materials. 50+ tutorials available to download for free: • Downloadable PDFs offer useful tips and tricks on Excel and financial modelling, visual basic for applications, project finance and industry analysis • Excel workbooks allow you to practice Excel / modelling techniques