Corporate responsibility module lecture one introduction to cr
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This document provides an overview of a corporate responsibility module that covers: (1) an introduction to CR including a brief history; (2) making the business case; and (3) engaging stakeholders. It summarizes the key topics to be covered in the introductory lecture including definitions of CR, why it exists, how it is evolving, and important theorists. The lecture concludes with a brief historical overview of CR presented through images from 1720 to recent events.
Corporate responsibility module lecture one introduction to cr
- 1. Corporate Responsibility Module Lecture One: Introduc8on to CR January 8th 2015 Lecturer: Tobias Webb Tobiaswebb.blogspot.com
- 2. What the course covers 1) Introduc8on to CR. A brief history 2) How to make the business case 3) AMrac8ng, training, mo8va8ng, retaining employees 4) Campaigning NGOs, who, why and what 5) Stakeholder engagement, who, when and how 6) Supplier engagement in CR 7) Reputa8on, external communica8ons & repor8ng 8) Innova8on for sustainable business Plus a Revision Lecture in week nine
- 3. Today’s lecture will cover… • What is CR? • Why does it exist? • How is it evolving? • Who are the best known theorists? • A brief historical tour in pictures (It would be useful to tape this part in par8cular)
- 4. So what is Corporate Responsibility? • It’s an oen messy compromise between business and society • It’s both a source of innova8on and a source of cost to many large companies • It’s a reac8on to the increased knowledge we now all have about impacts of business, about the costs of “nega8ve externali8es” and a debate about what should be done about them
- 5. Why does CR exist? • Public, Media and NGO access to business impact informa8on has grown (plas8c bags, plas8c in the oceans, emissions, deforesta8on, human rights and labour condi8ons, digital privacy etc) • Because not everything can be regulated successfully given the complexity of the world • Because sourcing footprints and opera8ons / sales are now global for many companies, and stakeholders all over the world are demanding informa8on and results from business
- 6. How is it evolving? • Whilst corporate accountability is not new, post WW2 debate started out around the “responsibili8es of the businessman” (Bowen, Drucker et. Al.) • Individual good works evolved to corporate philanthropy to corporate ci8zenship and CSR to corporate responsibility in the 1990s. • Today, the term increasingly used is corporate sustainability, or sustainable business. This promotes depth, breadth and inclusiveness
- 7. Who are the best known theorists? • Bowen: Focused on social responsibility of execu8ves • Drucker: Values based approach, consider externali8es • Friedman: Social responsibility to improve profits • Carroll: Pyramid approach: Phil/Ethics/Legal/Economic • Freeman: Advocated social rela8onships as strategic • Elkington: Triple BoMom Line: Social, Environ, Financial • Pralahad & Hart: Empower the poor with innova8on • Porter: Crea8ng Shared Value over tradi8onal CSR • Many, many others: Roome, Grayson, Handy, Vogel, Eccles, Henisz, Donaldson, Waddock, Ioannou etc
- 8. Corporate Responsibility History in Pictures 1720 -‐ 2015
- 9. 1720: The South Sea Bubble
- 14. 1902-‐4
- 15. 1911
- 17. 1962
- 18. 1965
- 20. 1970
- 21. Popula8on Bomb, 1968, Limits to Growth: 1972 “Green Revolu8on” provided 30-‐50 year solu8on
- 22. 1972
- 23. 1972
- 24. Bhopal: 1984
- 27. Rio Earth Summit 1992
- 28. 1990s
- 29. 1995
- 30. 1995-‐6
- 31. 1999-‐2003
- 32. 2001
- 33. 2004/5 onwards: The Rise of China
- 35. 2007
- 36. 2010
- 38. 2011-‐12
- 39. 2006-‐today
- 41. 2012
- 42. 2013
- 43. Ongoing!
- 44. Weibo: 500 million users since 2009
- 45. M-‐Pesa: Now in Kenya, Tanzania, Afganistan, South Africa, India and elsewhere 40% of Kenya’s GDP passes through M-‐Pesa today
- 49. April 2013: Rana Plaza, Bangladesh
- 58. Further resources: Eleven Reasons to be Op8mis8c about Sustainability tobiaswebb.blogspot.com www.slideshare.net/tobiaswebb www.eabis.org www.caseplace.org