Coverage of events
- 1. COVERAGE OF EVENTS HANS BERNARD
- 2. COVERAGE OF EVENTS * Show case the blueprint and a guide for PR efforts. * Every events is meant to generate awareness. * Engage and inform key audiences. * To remain the general public about the organization.
- 3. ASSESSMENT OF THE EVENTS What type of event and main idea *Political *Economic *Social / cultural *Science and technology Notice: if you identify the type of event to organize, it helps you to understand the issues in the sector and the best way to go over it.
- 4. STRATEGY PR CAMPAIGN * Do Your Homework - Strategy start with research. Understand of micro and macro media landscape related to event. *Clearly Define Your Campaign Goal • Who is your ultimate customer? • What message(s) do you want to deliver to that customer? • What are you hoping to achieve? * Hone Pitch Messaging Based on Research * Identify and Understand Media Targets
- 5. MEDIA CHANNELS * Media coverage is a key success in any event coverage. * Yet, many event planners struggle with attracting media attention and getting enough press coverage. How to get there 1. Create a press list- Research/make a list of every daily newspaper, TV and radio station. 2. Set up a dedicated publicity team. 3. Send official invitation & press releases.
- 6. 4. Create a publicity plan - Strategy and how to go about getting press coverage for the event. timeline: *4-6 weeks before event: Create an online event page, a press release announcing your event, post on social media and follow up with a call to confirm. * One week before event: Email media advisory and make follow-up calls to confirm it’s been received. Create primary news in advance: Profile of interesting Speaker & Preview of the event.
- 7. * Two to three days before: Resend the advisory, round of follow-up calls and ask if they plan to cover the event. * The day of the event: Prepare a media sign-in sheet with: name, outlet, e-mail, and phone number to keep track of the journalists. POST RELEASE Email your second press release to your entire press list of the event. If you have enough material, create a press kit with brochures and more.
- 8. 5. Prepare your spokespeople 6. Offer to media outlets for interviews both radio and TV. 7. Make your own media – future reference and Blogs, YouTube videos, social media posts.
- 9. HOW TO INCREASE MEDIA INTEREST * Media coverage can increase the success of event. * Increasing public knowledge of who you are and what you do – long term achievements. WAYS * Send press advisory about your event to media outlets. * Contact editors and reporters. * Request for interview (Pre / Post) * Invite media for a press tour and editors. * Advertising –Radio, TV, Print and online.
- 10. KEEP THE STORY ALIVE ON SOCIAL MEDIA * Every event must be active on Social Media. * Creating a hashtag is just the first step. • keep story alive by amplifying it on facebook, Twitter, YouTube, Flicker and Instagram and any social related site. * Place a media tab on your website- easy access to pages with Agendas, Speaker bios, Photos, Videos, and Press releases
- 11. INFORMATION PACKAGE FOR THE MEDIA * Convenience of Journalists PACKAGE COMPRISES: * Historical information & Data concerning the event. * The theme or topics for the event. * The unique nature the event. * The number of Guest or special guest invited. * Sources of its financing, collaboration or partnership. TO WHOM: * All journalists accredited to the events.
- 12. PHOTO AND VIDEO ACTIVITIES FOR EVENT * Creates images in order to tell a news story. * An eye for capturing the energy of an event. * Get images- outside as well as inside to highlight the space where the event was held.
- 13. PHOTO AND VIDEO ACTIVITIES FOR EVENT AREAS TO NOTICE * Attendees entering the venue to take their seats. * Audience reactions during the presentations. * Capture excitement of attendees and speakers connecting in social spaces outside of the main stage. * Any notable happenings at the event.
- 14. DESIGNATE A MEDIA LIAISON FOR MONITORING/EVALUATION * identify stories of the event across media platform. * Following up with reporters on when story will be published. * Identify various news hooks and angle aired by media houses. * Total number of coverage by media house. * Number of feedback from the public, customers or target group. * Draw your conclusion with recommendation and Wayforward.
- 15. Thank you very much for your attention. Your questions, suggestion and opinions are welcome on E-mail : naaodey@gmail.com facebook: Nii Ofori-quaye niiofori_quaye@yahoo.co.uk