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Recall Effectiveness Workshop
CPSC in cooperation with stakeholders
Agenda
8:30am Registration & Check-In (45 mins)
9:15am Opening Remarks - Chairman Buerkle (10 mins)
9:25am Presentation: Review of Recall Process and Standard Notifications –
Blake Rose (35 mins)
10:00am Presentation: Intro to OCM and goals for CPSC
Press Releases - Patty Davis (15 mins)
10:15am Break (15 min)
10:30am Presentation: Recall Data – Carol Cave (20 mins)
10:50am Open Discussion: What is an effective recall? – Carol Cave (50
mins)
11:40am Lunch break and room reset (60 mins)
12:40pm Open Discussion: Communicating the Hazard – Tanya Topka and
Celestine Kish (70 mins)
 General Discussion on Communication Issues
 Social Media
 In-Store Notifications and other forms of notice (push notifications,
email, paid advertising, direct mail, etc.)
1:50pm Break (10 mins)
2:00pm Open Discussion Break-out sessions (50 mins)
 Consumer Motivation (Room 420A/B) – Tanya Topka and Shelby
Mathis
 Technological Advances to Improve Recall Effectiveness – Group A
(Hearing Room) – Christopher Nguyen and Mary Toro
 Technological Advances to Improve Recall Effectiveness – Group B
(Room 418) –Pamela Chisholm and Carol Cave
2:50pm Closing Remarks - Rob Kaye (10 mins)

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CPSC Recall Effectiveness Workshop Agenda

  • 1. Recall Effectiveness Workshop CPSC in cooperation with stakeholders Agenda 8:30am Registration & Check-In (45 mins) 9:15am Opening Remarks - Chairman Buerkle (10 mins) 9:25am Presentation: Review of Recall Process and Standard Notifications – Blake Rose (35 mins) 10:00am Presentation: Intro to OCM and goals for CPSC Press Releases - Patty Davis (15 mins) 10:15am Break (15 min) 10:30am Presentation: Recall Data – Carol Cave (20 mins) 10:50am Open Discussion: What is an effective recall? – Carol Cave (50 mins) 11:40am Lunch break and room reset (60 mins) 12:40pm Open Discussion: Communicating the Hazard – Tanya Topka and Celestine Kish (70 mins)  General Discussion on Communication Issues  Social Media  In-Store Notifications and other forms of notice (push notifications, email, paid advertising, direct mail, etc.) 1:50pm Break (10 mins) 2:00pm Open Discussion Break-out sessions (50 mins)  Consumer Motivation (Room 420A/B) – Tanya Topka and Shelby Mathis  Technological Advances to Improve Recall Effectiveness – Group A (Hearing Room) – Christopher Nguyen and Mary Toro  Technological Advances to Improve Recall Effectiveness – Group B (Room 418) –Pamela Chisholm and Carol Cave 2:50pm Closing Remarks - Rob Kaye (10 mins)