Cradle to Cradle Principles & Area Development
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The document discusses the application of Cradle to Cradle (C2C) principles in area development, highlighting the importance of ensuring that biological and technical nutrients are reusable and promoting renewable energy use. It outlines various guiding principles and frameworks, such as the Hannover Principles and Almere Principles, aimed at fostering innovation and sustainability. Additionally, it emphasizes the need for context-specific principles and measurable goals to achieve C2C ambitions in urban planning.
Cradle to Cradle Principles & Area Development
- 1. Cradle to Cradle Chair for Innovation and Quality Cradle to Cradle® Principles & Area Development Diana den Held @ RSM SEMINAR C2C Practical Applications in Area Development 29 October, 2012 © 2009 - 2012 Diana den Held - Gevleugelde Woorden
- 2. Cradle to Cradle® Chair Team Chair holder Prof. dr. Michael Braungart Katja Hansen Marleen Lodder Douglas Mulhall © 2012 Diana den Held - Gevleugelde Woorden
- 3. Diana den Held Strategist - Gevleugelde Woorden Advisor for prof. dr. Michael Braungart since 2008 Implementation Cradle to Cradle® Senior Researcher Cradle to Cradle Chair for Innovation and Quality RSM - Department of Decision and Information Sciences Book "Inspired by Cradle to Cradle; C2C practice in education" © 2012 Diana den Held - Gevleugelde Woorden
- 4. This book was financed by the Dutch government “LvDO” is financed by the Ministry of Housing, Spatial Planning and the Environment; Ministry of Foreign Affairs/Development Co-operation; Ministry of Agriculture, Nature and Food Quality; Ministry of Economic Affairs and Energy; Ministry of General Affairs; Ministry of Transport, Public Works and Water Management; Ministry of Education, Culture and Science; and by all the provinces. The District Water Boards are also involved in the program. Hiteq is financed by the Ministry of Education, Culture and Science. © 2012 Diana den Held - Gevleugelde Woorden
- 5. Due to recent developments, I’m changing the main topic of my speech C2C Principles and Area Development © 2012 Diana den Held - Gevleugelde Woorden
- 6. All my (earlier) presentations can be found on Slideshare http://www.slideshare.net/gevleugeld © 2012 Diana den Held - Gevleugelde Woorden
- 7. Cradle to Cradle basic DESIGN principles 1. Waste equals Food (Nutrients are Nutrients) 2. Renewably sourced energy 3. Actively support diversity © 2012 Diana den Held - Gevleugelde Woorden
- 8. Waste equals Food Picture: Cow on Waste, Dhaka, Brunopress Picture: Designboom, Joeke Beenhakker + Breg Hanssen © 2012 Diana den Held - Gevleugelde Woorden
- 9. Quality problem: people start calling every re-use of about anything C2C This is becoming a Crap in – Crap out principle © 2012 Diana den Held - Gevleugelde Woorden
- 10. Important to distinct: Bio- en Technosphere Source: EPEA/HUI © 2012 Diana den Held - Gevleugelde Woorden
- 11. Tool: ABC-X - Human Health Criteria • • • • • • • • • • Source: EPEA, C2C certification criteria 2.1.1 © 2012 Diana den Held - Gevleugelde Woorden
- 12. Tool: ABC-X - Environmental Health Criteria • • • • • • • • • • Source: EPEA, C2C certification criteria 2.1.1 © 2012 Diana den Held - Gevleugelde Woorden
- 13. Tool: ABC-X OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED Source: EPEA © 2012 Diana den Held - Gevleugelde Woorden
- 14. © 2012 Diana den Held - Gevleugelde Woorden
- 15. Design Principles Business Case: Steelcase In 2006 launched the first C2C product ever: the Think Chair. Several design awards. In 2009 sales had increased with 20% = $ 500 Million. (Publicly mentioned by Serena Borghero in 2009 in Sweden.) © 2012 Diana den Held - Gevleugelde Woorden
- 16. There’s more to it, than the 3 C2C basic design principles © 2012 Diana den Held - Gevleugelde Woorden
- 17. C2C organizational Charter – Guiding Principles The organization will: Make sure technical and biological nutrients become safely reusable nutrients. Measurably use renewable energy for its products and processes via KPI‟s. Examples of renewable energy include solar thermal, ground based and air-based heat exchange, wind, biomass, hydro and, photovoltaic. Actively and measurably support biodiversity according to well- established biological tools for measuring species diversity. Have clear intention to purchase or lease all products and services used in the organization (amongst others: office supplies, equipment and maintenance) according C2C criteria. (Charter is signed by a.o. van Houtum, Mosa and Desso.) © 2012 Diana den Held - Gevleugelde Woorden
- 18. C2C Area Development Principles © 2012 Diana den Held - Gevleugelde Woorden
- 19. The Hannover Principles (written in 1992) Source: Michael Braungart © 2012 Diana den Held - Gevleugelde Woorden
- 20. Floriade Venlo Principles (written in 2007) Our mission is to use our Cradle to Cradle framework as an engine for innovation Our Cradle to Cradle framework means: We are native to our place Our waste = food Sun is our income Our air, soil, and water are healthy We design enjoyment for al generations Our goal is a delightfully diverse, safe, healthy and just world, with clean air, water, soil, and power – economically, equitably, Source: Michael Braungart ecologically and elegantly enjoyed. © 2012 Diana den Held - Gevleugelde Woorden
- 21. The Almere Principles (written in 2008) 1. Cultivate diversity 2. Connect place and context 3. Combine city and nature 4. Anticipate change 5. Continue innovation 6. Design healthy systems 7. Empower people to make the city Source: Michael Braungart © 2012 Diana den Held - Gevleugelde Woorden
- 22. Different Area’s require different Principles Venlo Carnaval Picture: Pieter Herngreen Defqon Festival Almere © 2012 Diana den Held - Gevleugelde Woorden
- 23. © 2012 Diana den Held - Gevleugelde Woorden
- 24. Mumbai © 2012 Diana den Held - Gevleugelde Woorden
- 25. Jakarta © 2012 Diana den Held - Gevleugelde Woorden
- 26. Cultural diversity… © 2012 Diana den Held - Gevleugelde Woorden
- 27. How to get to context specific Principles? © 2012 Diana den Held - Gevleugelde Woorden
- 28. Economy – Equity – Ecology Triple Top Line 100 80 60 Economy Equity 40 Ecology 20 0 "current" C2C -20 © 2012 Diana den Held - Gevleugelde Woorden
- 29. How either/or should this be? Picture: Diana © 2012 Diana den Held - Gevleugelde Woorden
- 30. Open for discussion: Steps C2C area development State ambitions, including a time frame (like: 2020) – based on the Triple Top Line ↓ Define and publish Context Specific C2C Principles – incorporating the 3 basic C2C Design principles ↓ Define measurable goals ↓ Develop and publish roadmap and sub-roadmaps ↓ You & your partners know exactly which steps you want to take tomorrow to reach your C2C ambitions © 2012 Diana den Held - Gevleugelde Woorden
- 31. Contact Diana den Held Academic Chair „Cradle to Cradle for Innovation and Quality‟ Rotterdam School of Management - Erasmus University Decision and information Sciences Burgemeester Oudlaan 50 T Building, Room 9-44 3062 PA Rotterdam, The Netherlands Tel: +31 10 408 2277 dheld@rsm.nl held@braungart.com © 2012 Diana den Held - Gevleugelde Woorden