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A Crash Course on Creativity
             Assignment #03


  Create as much value as possible
   starting with one loaf of bread


           The breadly th!nkers
             a.k.a. team 25677
What does "value" mean
          when we speak of bread?

        We see it as a mixed, overall concept.



     Value has many slices!
Cultural value – use, recipe, history
Family value – when do we eat bread, and with who?
Religious value – symbol and rituals
Nutritional value – vitamins and calories
Value and taste – depending on what it is served with
Cost and price – bread is made, bread is bought
Value is in the viewer's eyes

                               We think the bread with the most value

                                is the one you share
                                            with the world
We think the bread with the average value

    is the one you eat
each day, without paying attention
                          We think the bread with the least value

                           is the one you'd hate
                           because of what it represents
Three examples
           The Prison Food Loaf                                            The baker's loaf                                       The Wonder Bread Loaf




                                                                                                                                                        NUTRITION
                                 NUTRITION




                                                                                           NUTRITION
                      RELIGION




                                                                                RELIGION




                                                                                                                                             RELIGION
                                                             CULTURE
 CULTURE




                                                                                                                        CULTURE
                                                                       FAMILY




                                                                                                                                    FAMILY
             FAMILY




                                             TASTE




                                                                                                       TASTE




                                                                                                                                                                    TASTE
                                                                                                               PRICE




                                                                                                                                                                            PRICE
                                                     PRICE


This is the best example of                                  This is the loaf that brings our                          Here we are maximizing our value
maximizing the nutritional value of                          family, community and cultural                            for money. This pre packaged
bread. Not only is it rich in                                values to the forefront. In France in                     product has a much longer shelf life
carbohydrates and fibres, this loaf                          particular, we visit the boulangerie                      than other breads, so is less likely
will cater to all your daily nutrition                       (bakery) every morning where we                           to go to waste. While its taste and
needs. Ingredients include chicken,                          take a moment to connect with our                         texture may not be anything to write
oats and vegetables. But why is this                         neighbours and the shop assistant.                        home about and it's nutritional
loaf used as punishment in                                   Here the bread is a prerequisite for                      value may be lower than other
penitentiaries throughout the USA?                           a meal as a family. A key part of                         loaves this one is the most likely to
It is void of any family and social                          French culture too is perfectionism                       be feed the world's poor. While in
value, as it is served in a jail cell. It                    in food, hence every Frenchman's                          countries such as France we are
has no culinary value, as it has an                          lifelong search for the perfect                           picky about the artisanal quality of
uninteresting appearance, lacks                              baguette. This product in no way                          our bread, this industrial loaf really
taste and is served cold. It has no                          maximizes nutritional value, but                          holds a much higher humanitarian
positive cultural value; this is not a                       rather focusses on taste and                              value.
recipe     handed       down       from                      texture,     and     following   the
generation to generation, but                                traditionnal recipes.
something       developed       in     a
laboratory.
Increasing value                                  average taste and texture

Increasing values
                                            higher humanitarian value



                                cultural value

                                                                                                 longer shelf life
              common type of food                                       feeds the world's poor



carbohydrates and fibres
                                                                        family and community values
                  lacks taste


                                                                  focuses on texture and taste

                                     no culinary value



                                     served in a jail cell
FYI
Values page 4 aren't real values, but imaginary ones
Kirstin & JR made this




Made with
Software: LibreOffice Impress
Font: Averia Sans, by Dan Sayers (http://iotic.com/averia/)




Images stolen on the Web (that's bad, yeah)
Loaf, page 1 – http://zoemakescakes.com/
Slices, page 2 – http://www.sciencemediacentre.co.nz
Three loafs, pages 3&4 – http://www.rockhouse.ie
Breads, page 5 – http://mi9.com/bread-wallpaper_83420.html
Prison loaf, page 5 – http://cdn.gunaxin.com
Baguettes, page 5 – https://mllewilliams.wikispaces.com/Daniela+Archila
Three slices, page 5 – http://odetogoodness.com
Winner, page 6 – http://moreintelligentlife.com

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Creativity assignment 03

  • 1. A Crash Course on Creativity Assignment #03 Create as much value as possible starting with one loaf of bread The breadly th!nkers a.k.a. team 25677
  • 2. What does "value" mean when we speak of bread? We see it as a mixed, overall concept. Value has many slices! Cultural value – use, recipe, history Family value – when do we eat bread, and with who? Religious value – symbol and rituals Nutritional value – vitamins and calories Value and taste – depending on what it is served with Cost and price – bread is made, bread is bought
  • 3. Value is in the viewer's eyes We think the bread with the most value is the one you share with the world We think the bread with the average value is the one you eat each day, without paying attention We think the bread with the least value is the one you'd hate because of what it represents
  • 4. Three examples The Prison Food Loaf The baker's loaf The Wonder Bread Loaf NUTRITION NUTRITION NUTRITION RELIGION RELIGION RELIGION CULTURE CULTURE CULTURE FAMILY FAMILY FAMILY TASTE TASTE TASTE PRICE PRICE PRICE This is the best example of This is the loaf that brings our Here we are maximizing our value maximizing the nutritional value of family, community and cultural for money. This pre packaged bread. Not only is it rich in values to the forefront. In France in product has a much longer shelf life carbohydrates and fibres, this loaf particular, we visit the boulangerie than other breads, so is less likely will cater to all your daily nutrition (bakery) every morning where we to go to waste. While its taste and needs. Ingredients include chicken, take a moment to connect with our texture may not be anything to write oats and vegetables. But why is this neighbours and the shop assistant. home about and it's nutritional loaf used as punishment in Here the bread is a prerequisite for value may be lower than other penitentiaries throughout the USA? a meal as a family. A key part of loaves this one is the most likely to It is void of any family and social French culture too is perfectionism be feed the world's poor. While in value, as it is served in a jail cell. It in food, hence every Frenchman's countries such as France we are has no culinary value, as it has an lifelong search for the perfect picky about the artisanal quality of uninteresting appearance, lacks baguette. This product in no way our bread, this industrial loaf really taste and is served cold. It has no maximizes nutritional value, but holds a much higher humanitarian positive cultural value; this is not a rather focusses on taste and value. recipe handed down from texture, and following the generation to generation, but traditionnal recipes. something developed in a laboratory.
  • 5. Increasing value average taste and texture Increasing values higher humanitarian value cultural value longer shelf life common type of food feeds the world's poor carbohydrates and fibres family and community values lacks taste focuses on texture and taste no culinary value served in a jail cell
  • 6. FYI Values page 4 aren't real values, but imaginary ones Kirstin & JR made this Made with Software: LibreOffice Impress Font: Averia Sans, by Dan Sayers (http://iotic.com/averia/) Images stolen on the Web (that's bad, yeah) Loaf, page 1 – http://zoemakescakes.com/ Slices, page 2 – http://www.sciencemediacentre.co.nz Three loafs, pages 3&4 – http://www.rockhouse.ie Breads, page 5 – http://mi9.com/bread-wallpaper_83420.html Prison loaf, page 5 – http://cdn.gunaxin.com Baguettes, page 5 – https://mllewilliams.wikispaces.com/Daniela+Archila Three slices, page 5 – http://odetogoodness.com Winner, page 6 – http://moreintelligentlife.com