Create Social Media Consistency

Social Media ConsistencyMultiple Messages Mean Multiple MistakesPamela Reilly, Naturopath

Agenda1. Introduction2. Getting Started3. Maintaining the Course4. Avoiding Disaster5. Specific Tools

What’s the Potential?Current social media statistics:Social Media has exceeded porn as the #1 activity on the web75% of homes with an internet connection use one or more social media networks on a daily basisSocial media allows real-time contact with customers and potential customersBeauty is that they perpetuate your efforts

Plan for Success!Don’t dive into the pool just because everyone else isDon’t hand social media activities to the first person who brings it upHave a social media plan!GoalsObjectivesCommunication PlanStrategy

Nitty Gritty DetailsDon’t extend yourself too thinlyCarefully craft profiles and then modify frequentlyExperimentation is ok, but do it strategicallyMonitor and learn from your competitorsAdd a Social Media Policy page to your websiteImportant to build trust

The GOALS ModelThe GOALS Model:Goals: Identify what you want to accomplishObjectives: Specify how you will accomplish itAudience: Identify whom you are addressingLineup: Identify who will participate and whyStrategy: Create a plan for managing ongoing efforts

Establishing GoalsIdentify why your organization is engaging in social mediaPossible goals:Increasing brand awarenessImproving customer serviceBuilding customer relationshipsDriving users to blog and websiteIncreasing sales

Creating ObjectivesIdentify how you will accomplish your goalsCreate objectives that have measurable outcomesRe-evaluate objectives frequently

Putting it into PracticeAmazing Twitter strategy document: http://bit.ly/brS32r

Identifying AudienceDon’t make assumptions about your audienceUse existing web and email analyticsConsider secondary audiencesChoose the appropriate social media network for your audience and communication style

Usage by AgeData courtesy of QuantCast

Usage by EducationData courtesy of QuantCast

Usage by IncomeData courtesy of QuantCast

Creating a Lineup 1Don’t pawn it off on the internDetermine what your communication style will be:Purely professional and marketing-basedCustomer-service focusedPersonal and chattyCombinationDecide how far to extend the social media team

Creating a Lineup 2Choose content posters based on your communication style and content calendarAdd social media activities to job descriptionsSpecify posting guidelines for company and personal accountsBe honest about who is postingSet timeline on daily postinglimits

Develop a StrategyCreate a strategy to meet your goals and objectivesDocument it and allow to evolveInclude:Topics of communicationMethods for increasing exposureTactics for increasing interactionSocial Media tools to useSocial Media calendarMetrics and analytics

Strategic PointsSchedule contentCreate a definite plan for acquiring or creating new contentDetermine metrics and measuresWatch for “soft” gains in knowledgeFrequently re-evaluate goals and objectivesCreate an ongoing lessons learned log Keep your interactions social

Forward Ho!Make sure social media activities remain a priorityKeep social media calendar updatedRe-evaluate goals and objectives frequentlySocial media messages may need to change as your company growsIt’s not all about the numbers

Plan for the BestDon’t exaggerate potential for disasterHave a “disaster recovery plan” in placeIdentify a first responderIdentify an escalation processIdentify a withdrawal pointWhen responding:Respond quicklyMake it personalTake it offline

Maintaining ConsistencyMonitor social media activities of all contributorsSet up searches to track comments made about your brand Quickly take action when neededSet schedule to modify social media plan

FacebookKnown to have the largest user base of any social media applicationCreate a Business Page pertinent to your organizationKeep content unique / Limit cross postingPost at least once per day

TwitterCreate searches to watch for communication shared about your company or topics of interestPost 2-3 times per dayClosely monitor retweets and responses and respond quickly

Linked InNew Company pages (in beta) allow companies to create profilesUser base is highly educatedUser base wealthier than average

OtherIntegrate, integrate, integrate!Use management tools. Most allow management of multiple sites, analytics, etc.A few to consider:HootSuite: http://hootsuite.comPing.fm: http://ping.fmObjectiveMarketer: http://www.objectivemarketer.com/

Pamela’s Contact InformationFeel free to contact Pamela via:Email: pamela@goodworkswellness.comTwitter: @RawHealer @PamelaReilly1@IndyAllergyFreeFacebook: GoodWorksWellnessPamela Reillyhttp://www.goodworkswellness.comSeminar attendees receive $10off an initial consultation

Create Social Media Consistency

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