Creating a business case.pdf
- 1. Building a Business Case How does one go about it Malthi SS
- 2. Malthi SS 22 Y | Experience 8Y | Engineer 14Y | Product Management Consulting CPO/PM Consultant at JobsForHer PM Coach/Professor of Practice Nasscom Start-Up Mentor/Speaker
- 4. What is a Business Case?
- 5. Key Points 5 Billion 10 Billion ➢ Canvas for short term to long term proposal ➢ Tool to steer decision-making ➢ Answers to the WHY, WHAT and HOW ➢ Strategic alignment ➢ Narrative to connect all stakeholders ➢ Collaborative document ➢ Can be a document or a presentation ➢ It is not same as PRD(Product Requirement Document)
- 6. Why do we need a business case?
- 7. Key Points 5 Billion 10 Billion ➢ Aligns the business, marketing and product strategies with market needs and customer behaviour ➢ Helps prioritize investments ➢ Establishes clear direction ➢ Helps make smarter decisions and get better results ➢ Reduces time to market
- 8. Business Case - Example 5 Billion 10 Billion ➢ Building a social platform for Financial Investments(Stocks)
- 9. When is the right time to build a business case? Ideation stage? Design stage? Product execution?
- 11. Components – Business Case Problem Statement User & Market Analysis Solution & Value Proposition Plan/Resources Finances Risks & Assumptions Success criteria Summary
- 12. How to approach a Business Case 5 Billion 10 Billion
- 15. Financial analysis 5 Billion 10 Billion ➢ Estimate the costs ➢ Calculate revenue potential(monetization) ➢ Determine TCO ➢ Determine break-even point ➢ Assess the ROI(Profit) ➢ Do not miss opportunity cost ➢ Assess the cash flow
- 16. Business Case Template 5 Billion 10 Billion
- 17. Tips to write Get buy-in from leadership Encourage team work Establish realistic criteria Iterate and learn Track risk factors Use Checklists
- 18. Pitfalls to avoid Assuming customer will buy it Failure to evaluate VP from customer’s view Assuming product will market itself Overlooking threat of disruptive products
- 19. Business Case - Exercise 5 Billion 10 Billion ➢ Building a Qcommerce product ➢ Building a community product for LGBTQ ➢ Building a new Insurance offering ➢ Building a marketplace on a residential management app ➢ Building a hostel management facility software
- 20. Malthi SS - LN