Creating a Data-Positive Culture at Your Organization
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This document discusses how to create a data-positive culture within a nonprofit organization. It recommends demonstrating the value of data on an individual level, tying data collection and analysis to the organization's mission, and dispersing data responsibilities throughout the organization. The example of YNPN Boston is provided, which aligns its data on professional development, events, and membership with its mission of engaging young nonprofit professionals to build a stronger nonprofit sector.
Creating a Data-Positive Culture at Your Organization
- 1. Using Data as a Nonprofit Employee: Creating a Data-Positive Culture Within Your Organization Jodi Benenson Director of Research, YNPN Boston October 15, 2014
- 2. “Without data, you're just another person with an opinion.” ~ W. Edwards Deming
- 3. What is (are) data? • Facts, information, or statistics collected for calculations, reference, or analysis • Data is vs. data are
- 4. What makes an organization’s culture “data-positive”? • When an organization: – relies on data to make decisions – uses data that align with all facets of the organization – encourages and celebrates data collection and analysis for internal and external use
- 5. What can we do to shape the data culture within our respective organizations?
- 6. Three Tips 1. Demonstrate the value of data on an individual level 1. Tie the data to the organization’s mission 2. Disperse the data squad
- 7. The Context: YNPN Boston • Mission: to develop a stronger, higher impact nonprofit community by engaging young professionals and their organizations • All volunteer-run – 5 board members (and growing!) – 20 ambassadors
- 8. 1. Demonstrate the value of data on an individual level
- 9. Advisory Council Co-chair 1 Knowledge Manager Co-chair 2 Technology Manager Communications Manager Ambassador/ Events Team Recruitment/ Membership Manager Treasurer/ Secretary Event/Community Building Ambassadors In 2011-2012...
- 10. Professional development goals Professional development needs Communications Programming/Eve nts Demographic information Event survey from launch event Opportunities to get involved Chance to win a prize Wish list of program offerings
- 11. 2. Tie the data to the organization’s mission
- 12. 2. Tie the data to the organization’s mission
- 13. Board Chair Operations Team Management Team Director of Operations Director of Talent Management & Recruitment Director of Strategic Implementation Director of Development & Strategic Partnerships National Liaison Director of Membership & Volunteers Director(s) of Communications & Technology Director of Programming Director of Research/Knowledge In 2012-2013...
- 14. A More Strategic Approach • Professional development survey • Focus groups • Post-event surveys • YNPN National survey
- 15. 3. Disperse the data squad
- 16. Where We Are Today
- 17. What are we up to now? • Young Nonprofit Professionals Survey – Turning data into stories • Resource list for young nonprofit professionals • Interviews to understand membership models • Database
- 18. Wrapping Up 1. Demonstrate the value of data on an individual level 1. Tie the data to the organization’s mission 2. Disperse the data squad
- 19. Concluding Remarks • Alignment between data and the organization's mission and structure • Building a culture around data takes time • Find your “data people” in Boston’s nonprofit sector
- 20. Questions? Contact info: jbenenson@ynpnboston.org For more on YNPN Boston, visit: ynpnboston.org
- 21. Resources • PerformWell.org: Offers a variety of webinars (e.g., one on evidence-based practices in organizations) • BostonIndicators.org: The Boston Indicators Project at The Boston Foundation • BethKanter.org: A social media blog that often contains info about data and research • FiveThirtyEight.com: Fun data resource