Culture and feedback are critical for organizational success. Typically, areas relating to feedback score lowest in surveys. Both giving and receiving feedback are issues, as it is uncomfortable, people don't know how, and it could offend others or be time consuming. Building a feedback culture requires starting at the top with small, tangible actions like a coffee machine to encourage open communication. It is a long-term effort that requires consistency, walking the talk, and demonstrating the value of feedback through rewards and accountability.