Creating a Global Competitive Intelligence Community with non-CI personel
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The document outlines the creation of a global competitive intelligence (CI) community within Alcatel-Lucent, emphasizing the importance of engaging non-CI personnel for collaboration and best practices. It details key community roles, the obstacles to participation, and a five-step process for building a community, highlighting the need for motivation, sponsorship, and effective facilitation. Key takeaways stress the significance of transparency, understanding behaviors, and the iterative nature of community development.
Creating a Global Competitive Intelligence Community with non-CI personel
- 1. COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. Creating a global CI Knowledge Community with non-CI personnel Alexandra Nelles, Alcatel-Lucent March 28, 2012
- 2. AGENDA 1. Why a CI-Community? 2. Defining the key roles 3. 5 Steps for building a community COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 2 4. Key takeaways
- 3. WHY A CI-COMMUNITY? LEVERAGE THE KNOWLEDGE HIDDEN IN THE COMPANY Engage MARKETING TOOL Reach a wider audience, break down silos, avoid duplication COLLABORATION Get Feedback from CI-Users, learn who they are & what COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 3 Engage CI Community SHARING AND BEST PRACTICE Crowd sourcing, get insights from people in the field Get Feedback from CI-Users, learn who they are & what they need
- 4. JAKOB NIELSEN’S 90-9-1 RULE 1% heavy participation What motivates people to participate? • Expressing themselves • Supporting others • Listening & learning • Sharing knowledge • (Perceived) convenience • Recognition 9% light participation COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 4 90% lurkers • Power • The culture of the organization Top-5 obstacles for not participating • Motivating people to engage • Getting people to come back • Finding time to engage • (Perceived) missing features • (Middle) management buy-in
- 5. KEY COMMUNITY ROLES EXECUTIVE SPONSOR Endorses, enables and empowers the community, internally and externally. Is able to envision the value of the community over time to both the members as well as the organization. ADVOCATE(S) Define the community vision, focus, strategy, and direction. Energizes the collaboration process and provides continuous nourishment for the community. Communicate a sense of passion and guide the community towards its goals. COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 5 MODERATOR OR FACILITATOR* Works directly with the champion and platform owner. Responds to the needs of the community and promotes tools, recurring events, regular communications, and Contributions. KEY CONTRIBUTORS Selected subject matter experts that start disucssions, help answer questions and assist the moderator to keep the community active. Are expected to be present on community calls and at meetings and regularly contribute in threaded discussions
- 6. FIVE STEPS FOR BUILDING A COMMUNITY Identify the purpose and define the community Find a sponsor and attract advocates COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 6 Launch the community and develop the practice Facilitate, manage and moderate Monitor, celebrate and persist
- 7. 1 - IDENTIFY THE PURPOSE AND DEFINE THE COMMUNITY What is the goal of the community? Are there overlaps with existing communities? COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 7 Is there an existing team that could be the core of the new community? Is there an existing distribution list of people interested in the topic?
- 8. 2 - FIND A SPONSOR AND ATTRACT ADVOCATES What makes a good Advocate? • Knows the subject • Is a good communicator • Understands cultures and behaviors • Has energy and authority • Understand social networks and COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 8 • Understand social networks and endorses enterprise 2.0 principles
- 9. 3 - LAUNCH THE COMMUNITY AND DEVELOP THE PRACTICE • Engage promotional messages towards community members • Recruit/invite the initial members • Communicate about the community COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 9 community • Provide initial instructions and contacts for getting help
- 10. 4 – FACILITATE, MANAGE AND MODERATE Real Information Take a stand Recognize others COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 10 Continuous Training Self Author Increase content relevance and searchability
- 11. 5 – MONITOR, CELEBRATE AND PERSIST • Monitor and measure the COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 11 • Monitor and measure the success of the community • Recognize and celebrate • Don’t give up!
- 12. HOW TO INCREASE THE “ACTIVE “ PARTICIPATION RATE? As a community’s knowledge base grows, more members will join to seek out that knowledge… The more members a community has, the richer the community’s knowledge base becomes… COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 12 The easier it is for members to connect, collaborate, and contribute, the more members you will get and the richer the knowledge base becomes… As you connect content to members and their profiles, the more members will connect with each other and form their own networks…
- 13. KEY TAKEAWAYS • Get and stay in front of the discussion • Transparency works COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 13 • Transparency works • Agile evolution • Don’t expect people just to “get it” because of Facebook • Focus on behaviors not tools
- 14. COPYRIGHT © 2012 ALCATEL-LUCENT. ALL RIGHTS RESERVED. 14