Creating a social media playbook
Download as PPTX, PDF5 likes2,699 views
The document outlines the 7 steps to creating an effective social media playbook for small businesses: 1) Define goals, 2) Know your audience, 3) Choose platforms, 4) Generate content ideas, 5) Create a posting calendar, 6) Develop an editorial calendar, and 7) Manage your time. It emphasizes understanding your audience and their needs to create relevant content and solutions. Sample templates are provided to help small business owners implement the steps and overcome common challenges of limited time and knowledge. The playbook approach allows for planning social media marketing in a structured yet flexible way.
Creating a social media playbook
- 1. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . CREATING A SOCIAL MEDIA PLAYBOOK FOR SMALL BUSINESS OWNERS www.yourmarketingcoachonline.com . .
- 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. www.coachmisty.com
- 3. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . . . . .
- 4. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . 2 BIGGEST CHALLENGES FOR THE SMALL BUSINESS OWNER Lack of time Don’t know what to create www.yourmarketingcoachonline.com . .
- 5. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . 7 STEPS TO CREATING A SOCIAL MEDIA PLAYBOOK 1. 2. 3. 4. 5. 6. 7. Define your Goals Know your Audience Choose your Platform(s) Content Ideas Posting Calendar Editorial Calendar Time Management www.yourmarketingcoachonline.com . .
- 6. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . STEP 1 DEFINE YOUR GOALS What are your trying to accomplish? • • • • • • Build your Brand Awareness Engage your Audience Increase Traffic to Website Capture Leads Increase Sales Nurture Relationships www.yourmarketingcoachonline.com . .
- 7. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . . . STEP 2 KNOW YOUR AUDIENCE • • • • • • Who is your BEST prospect? Demographics? What is your prospects problem or motivation? How do you solve those problems? What is the most common questions you receive? How do you normally answer those questions? (COACHING TIP) Tackle (one) 1 market at a time www.yourmarketingcoachonline.com
- 8. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . . STEP 3 CHOOSE YOUR PLATFORM(S) • What is the BEST way for you to communicate? (Photo, Video, Presentation, Blog, Short Snippets) • Where is your targeted audience hanging out? • What are your abilities (or resources)? www.yourmarketingcoachonline.com .
- 9. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . STEP 4 CONTENT IDEAS • • • • • • • Guides eBooks Whitepapers Presentation Video Audio Infographics www.yourmarketingcoachonline.com . .
- 10. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . . POSTING CALENDAR STEP 5 MONDAY Facebook, G+, Linkedin, Twitter TUESDAY SATURDAY Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter www.yourmarketingcoachonline.com Facebook, G+, Linkedin, Twitter Blog Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Blog Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Blog Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter SlideShare Webinar Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter SlideShare Webinar Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter FRIDAY SlideShare Webinar Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter THURSDAY SlideShare Webinar Facebook, G+, Linkedin, Twitter Facebook, G+, Linkedin, Twitter WEDNESDAY Blog .
- 11. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . . STEP 6 EDITORIAL CALENDAR MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY Webinar Presentation Blog Content Creation Webinar Presentation Blog Content Creation Webinar Presentation Blog Content Creation Webinar Presentation Blog Content Creation www.yourmarketingcoachonline.com Marketing Calendar Social Media Posts SATURDAY .
- 12. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . EXAMPLE What are my goals for growth? Increase Engagement Capture Leads Get more people on my webinars What’s 4 questions / concerns I received recently? - What do I share online? - How can I capture more leads? - I don’t have time…. - I need to increase my sales… What is the best way to present the solution to the problem? Webinar(s) eBook / Guide / Worksheet Video Blog www.yourmarketingcoachonline.com . .
- 13. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . . EXAMPLE PROBLEM SOLUTION CONTENT CREATION GOALS MET (HOW) What do I share online? How can I capture more leads? I don’t have time…. I need to increase my sales… Webinar Slide Share Worksheet Video Using Pinterest to Market… Capture leads Prospect Persona Receive eBook if you share next weeks webinar What do I share online? How can I capture more leads? I don’t have time…. I need to increase my sales… Webinar Slide Share Guide Video Social Media Playbook… Capture leads Choosing Effective Platform… Receive eBook if you share next weeks webinar What do I share online? How can I capture more leads? I don’t have time…. I need to increase my sales… Webinar Slide Share eBook Blog Video Lead Generation Strategy… Capture leads Lead Generation Strategy… Receive eBook if you share next weeks webinar What do I share online? How can I capture more leads? I don’t have time…. I need to increase my sales… Webinar Slide Share Blog Video Converting Leads to Sales… Capture leads www.yourmarketingcoachonline.com Receive eBook if you share next weeks webinar .
- 14. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - - STEP 7 . TIME MANAGEMENT • • • • • • Only check and respond to emails at scheduled times Only answer phone and return calls at scheduled times Prepare (posting schedule, editorial calendar) Schedule time to create Schedule time to post Stick to the SCHEDULE!!! www.yourmarketingcoachonline.com . .
- 15. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 5. 6. 7. Define your Goals Know your Audience Choose your Platforms Content Ideas Posting Calendar Editorial Calendar Time Management www.yourmarketingcoachonline.com . .
- 16. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
- 17. - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A SOCIAL MEDIA PLAYBOOK- - - - - - - - - - - - - - - - - - - - - - - - - . . ACTION STEPS 1. 2. 3. Follow the 7 Step to Creating a Playbook Help me spread the word on next week’s class! Watch your email for: • Social Media Playbook • A Guide to Picking the Most Effective Platform(s) www.yourmarketingcoachonline.com .