Creating a Weekly Social Media Report: How to Make an Impression With Your Boss
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This document provides tips for creating a meaningful weekly social media report for managers or bosses. It recommends including: 1) A snapshot of key metrics and trends across social channels to provide an overview. 2) A focus on goals and key performance indicators to show progress on important objectives. 3) Details on key initiatives to update others on important projects. 4) Identification of opportunities to improve future performance based on lessons learned. 5) Honest assessments of both successes and failures to have constructive discussions. The tips emphasize keeping reports concise while still providing the most essential information.
Creating a Weekly Social Media Report: How to Make an Impression With Your Boss
- 1. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Creating a Weekly Social Media Report: How to Make an Impression With Your Boss By Kevin Shively โ March 25, 2014 486 0 29 61 7 Working at Simply Measured, we interact with community and social media managers on a daily basis. A common misconception is that this role gets to play on Twitter all day, but the reality is that CMs are focused on a myriad of tasks every day: engaging their community, converting traffic, adding value, building the brand, connecting with influencers, creating contentโฆAND playing on Twitter. If you work in social media, you know as well as I do that ๎ ข
- 2. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API the list goes on. With such a sprawling task list and an even more diverse set of goals, it can be tough to parlay that activity into a meaningful and concise weekly summary for your team or boss. How can Community Managers summarize what our wins, losses, and lessons of the week were? While you may run a ton of reports and analyze a whole slew of metrics for your own programs, your boss doesnโt need โ or want โ every detail. I sat down with our own Community Manager Jade Furubayashi, and we hashed out these tips for creating a solid weekly summary to share with your team. 5 Tips For Creating a Meaningful Weekly Report 1. Start with a Snapshot: Your weekly report should operate the same way a piece of content would: like a funnel. Start large, with a complete snapshot overview of your โsocial healthโ and trends from across all your key social channels.
- 3. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API This chart, from Simply Measuredโs Cross-Channel Social Performance Report, highlights key metrics from your owned channels, highlighting audience, activity, and engagement, while showcasing period-over-period changes to help highlight growth or loss of traction over the previous week. To make your weekly summary even easier, all Simply Measured reports are directly exportable to Powerpoint, emailable at the click of a button, or even Tweetable if youโre feeling particularly transparent about your week: โI usually include this metric snapshot in a slide, and then below it will have 3-4 takeaways that set up the rest of my report,โ says Furubayashi. โThis lets me set the tone right off the bat, but also get any big points on my bossโs radar quickly. You donโt want to bury the lead.โ 2. Focus on Goals:
- 4. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API After presenting your snapshot, your next step should be to focus on your goals and the KPIs surrounding them. If you have specific metrics youโre reaching for each week, month, or quarter, hone in on those, and address the impact you made. If your goal has been to drive more traffic to your blog from Twitter, focus on those click-thrus. This component of your report should focus on easy-to-track numbers so that you can give week-over-week summaries of how well youโve done, and what might be missing. The sample above โSince we have a heavy focus on content here, I spend quite a bit of time analyzing site trafficโ says Furubayashi, โWhen Iโm looking at this myself, I use our blog report and Google Analytics to look at specific campaign UTMs, but for this purpose, I share a chart from our social traffic report. It showcases trends and totals for all of our major social channels.โ 3. Zero in on Key Initiatives
- 5. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API If your main activity for the week was engaging with influencers, identify the progress made to that point. The point here is to focus. Donโt overwhelm your boss with 8,000 charts โ they donโt care. The value of your data is only as strong as your ability to use it. In this context, that means not overwhelming with unneeded metrics. Focus on what you and your boss have decided is important and save the extraneous stuff for your own analysis.
- 6. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API โLook, I get it. There are a lot of cool charts, and you want to share EVERYTHING you did this week,โ says Furubayashi. โBut itโs important to keep it simple and focus on your main objectives and value-drivers. One or two slides max for this section.โ 4. Identify Opportunities: Your weekly report shouldnโt be strictly for looking back. The purpose any measurement or reporting is to understand what happened, so you can use it to plan for the future. Take some time to analyze the data youโve shared and speak to the opportunities to double down or correct mistakes. Without a little honest reflection, youโre wasting your bossโs time, and your own. โI always include a slide of Key Learnings from the week, and another one with my plan for the coming week,โ says Furubayashi. โThis lets me point out areas where I missed the mark in a constructive way, and showcase my plan to fix them. It also gives me an opportunity to talk about why I won in specific areas and how I plan on investing more in that area.โ 5. Donโt Sugar-coat it: The best advice I can give for your weekly report is to be honest with yourself, and honest with your boss. We all want to position ourselves as successes, but itโs not constructive to do so without addressing our failures. This is the immense โ and sometimes ignored โ value of social data; weโre able to see exactly where we went wrong, and address the issue. Donโt ignore this. If a campaign failed to achieve the results you were hoping for, there is a lot you can learn from it. Believe it or not, your boss will appreciate your ability to recognize this. โI may geek out over data more than the average CM, but when an initiative doesnโt work
- 7. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API out, I donโt consider it over,โ says Furubayashi. โIt means I get to dig into the data around the campaign to figure out where I went wrong. Itโs like a puzzle. When Iโm putting my report together, I always make sure to call out those things and let my boss know Iโll be doing that.โ 6. Keep it Short: You have to put this together every week. Donโt make more work for yourself. Itโs also important to remember that your boss has to read it every week and he or she wonโt want to take on a novel each time. โYour boss is probably pretty busy, so itโs best to keep it short, efficient and informative. Make sure your weekly review showcases the high level stats and plans, but hold off on the nitty-gritty details. Every boss appreciates getting quickly to the point.โ How do you develop your weekly report? What are the most important areas of focus? Let us know in the comments!
- 8. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API Kevin Shively As Sr. Content Marketing Manager, editor of the Simply Measured blog, cohost of the #SimplyMeasured podcast, and generally delightful person, my job is to tell stories to the internet...You're welcome internet. 7 Comments Simply Measured ๎ Shareโคค Sort by Best Join the discussionโฆ โข Reply โข Anneliz Hannan โข a year ago Very helpful, I especially liked the automated export to a Powerpoint slide 2 โณ โฝ โข Reply โข andrew everett โข 3 days ago Very useful, as you say, keep it short, keep it simple โณ โฝ โข Reply โข Hilary โข 17 days ago Great insights about reporting efficiently! Thank you โณ โฝ โข Reply โข LFMC โข 2 months ago Very informative. I was just researching something for a client and came across this. I will propose it to my client. Thanks. โณ โฝ Recommend๏ Share โบ Share โบ Share โบ Share โบ
- 9. pdfcrowd.comopen in browser PRO version Are you a developer? Try out the HTML to PDF API โข Reply โขโณ โฝ โข Reply โข Call Center RD โข 7 months ago Excellent! โณ โฝ โข Reply โข chill morgan โข 8 months ago Thank you for linking me to CMO.com it's a very resourceful site โณ โฝ โข Reply โข Storewars News โข a year ago Really informative article. Read this recently: In Tokyo, Samsung Legal Loses Infringement Case against Apple, thought Iโd share it. Check it here: http://goo.gl/GikYEc โณ โฝ Subscribeโ Add Disqus to your sited Privacy๎ Share โบ Share โบ Share โบ Share โบ Follow us on social! Get the Newsletter Work Email: Recent Awards Sign Up
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