1. The document provides instructions for creating a Wikipedia page in 6 steps: create an account, go to the "Help" page, click on "Your first article", read the article creation information, click the "Article Wizard" to name the article, and populate the page.
2. It notes some key things needed to populate the page: direct sources about the organization, independent sources mentioning the organization, evidence of audience and coverage, and unbiased factual information.
3. Having a Wikipedia page provides several benefits including high search engine visibility, trusted backlinks that can drive traffic, and exposure to journalists and experts who may further mention and link to the page.