Creating an Effective Downtown Revitalization Plan
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The document outlines strategies for creating an effective downtown revitalization plan, emphasizing the importance of community engagement and sustainable development. It details necessary components of the plan, including market understanding, creative visioning, and implementation strategies, while also addressing potential challenges and actionable recommendations. Key goals include fostering business retention, enhancing the quality of life, and preserving the historical character of downtown areas.
Creating an Effective Downtown Revitalization Plan
- 1. Creating an EffectiveDowntown Revitalization PlanCraig E. Gossman, AIA, NCARBHeritage Ohio Webinar April 2011
- 2. ServicesWho We Are+Market DrivenStrategies+ Sustainable Design & Planning+ Architecture+ Historic Preservation+ Site Development+ Design Charrettes+ Public Facilitation+ Placemaking+ Design Guidelines+ Development Strategies+ Tenanting Strategies+ Grants & Funding Expertise+ Downtown Development CorpFinding Sustainable Solutions Through Strategic Thinking & Creative Urban Design Understanding the Realities of the CompetitiveMarketplace
- 3. Where We Have BeenOHIOCambridge Cincinnati Columbus Dayton Dresden Findlay Hamilton Marysville Mansfield MontgomeryPort Clinton Powell SanduskySpringdale Tiffin VandaliaXenia ZanesvilleINDIANAAuburn Bloomington Crown Point Darmstadt Evansville Floyd CountyHighland Lafayette Lawrenceburg Middlebury Richmond SouthportKENTUCKYCovington Dayton Independence Lexington Louisville NewportFLORIDA ILLINOIS LOUISIANAMICHIGANNEW MEXICONORTH & SOUTH CAROLINAPENNSYLVANIATEXAS UTAHBirmingham , MIGreensboro , NC
- 4. WEBINAR OUTLINEWHY PLAN?WHAT SHOULD THE PLAN CONTAIN?PLAN COMPONENTS REVIEW DETAIL ELEMENTSQUESTIONS / ANSWERS
- 5. WHY PLAN?A good plan today is better than a perfect plan tomorrow. - George S. Patton
- 6. WHAT ARE YOUR GOALS FOR THEREVITALIZATION PLAN?Linkage to Funding?Business Retention & Recruitment Tool?Comprehensive Plan Interface?Adoption of Sustainability Principles?Need a Tool to Follow and Track Actions?Enhanced Mixed Use Environment?Balancing Business Creation With Quality of Life?
- 7. WHAT A DOWNTOWN PLAN CANNOT DO?PROVIDE LeadershipORGANIZE The Community ELIMINATE Apathy
- 8. WHAT CAN A DOWNTOWN PLAN DO?ENGAGE The CommunityCHANGE AttitudesINSTILL PrideARTICULATE The Future (& Process to Get There)INSPIRE Leadership
- 9. WHAT SHOULD THE PLAN CONTAIN?
- 10. AN EFFECTIVE PLAN SHOULD:Lay out a bold yet flexible visionReflect community valuesProvide reasonable certainty and predictabilityPromote SustainabilityIndicate quantity/quality of development Give guidance for city officials and stakeholders
- 11. Provide regulatory recommendationsInclude a plan for the regeneration & repurposing of older buildings & blighted areasPreserve historic character and urban fabric Identify an appropriate implementation timeframe.
- 12. PLAN COMPONENTS REVIEW
- 13. PLAN COMPONENTSRECONNAISSANCECREATIVE VISIONINGPLAN REFINEMENT & DOCUMENTATIONACTION STRATEGIESIMPLEMENTATION PHASE
- 14. RECONNAISSANCEMarket UnderstandingPhysical Environment UnderstandingRegulatory UnderstandingPrevious EffortsStakeholder / Citizen Engagement
- 15. RECONNAISSANCEMarket Understanding + Demographics Area / Regional + Consumer Characteristics / Tendencies + Drive Time Analysis + Competition Area / Regional + Housing / Office Market Indicators + Downtown Financial Structure
- 16. Market Analysis – Consumer Segmentation
- 17. Area / Regional Economic ContextDrive Time AnalysisCompetitive Environment
- 18. Understanding the Competitive ChoicesConsumer Needs –Attitudes/Behaviors Market Demand Drives DevelopmentCompetitive Niche Defines Success OpportunitiesPhysical Environment MattersCreate and Manage “Place” The Geography of Retail Choice
- 19. RECONNAISSANCEPhysical Environment Understanding + Downtown Limits + Special Districts + Characteristics Built – Architecture / Public Works Natural – Water / Topography
- 20. Area / Regional Physical Context
- 21. RECONNAISSANCERegulatory Understanding + Current Zoning / Land Use + Building Permitting + Special Districts + Signing + Building Repairs / Code Violations / Inspections
- 22. VisionZoning – Special Overlay, Form-BasedDesign ReviewProperty / Inspections Maintenance
- 23. STAKEHOLDERENGAGEMENTInterviewsSocial MediaDeveloper DiscussionsTenanting EconomicsCity OfficialsRegional Competition
- 24. Identify/Assemble Key StakeholdersBe PROACTIVE not reactiveAct SOONER rather than laterInvolve COMMUNITYInvolve MUNICIPALITIES, ECONOMIC DEVELOPMENT and other PUBLIC ENTITIESInvolve CONSULTANTS and CONTRACTORS
- 25. CREATIVE INTERVENTIONCommunity VisioningEarly IndicatorsRevitalization Plan FrameworkMarketplace Testing
- 26. CREATIVE “INTERVENTION”Community Visioning + Design Charrettes + Workshops + Open Houses + Social Media + Issues & OpportunitiesCharrettes are what you do until sanity prevails again.- Patrick Condon
- 27. Approach - Identify OpportunitiesDowntown, Neighborhood LinkagesTrails and Greenway ConnectionsRe-discovery of “Found Ground”Integration of Art and Public ImprovementsCatalytic ProjectsGateways and Public SpacesNobody goes there anymore. It's too crowded.- Yogi Berra
- 28. Market Driven Development ConceptsMix of UsesHousing+Office+RetailStakeholder InvolvementPhysical+FinancingAlternatives DiscussionEstablishing Community ValuesConceptual Plan ConceptsSustainable Solutions
- 30. Getting Developers InvolvedValuable input to the PLANNING processIdentified END USERS
- 31. PLAN REFINEMENT & DOCUMENTATIONThe Big IdeaMain Street Approach Document OrganizationDevelopment MetricsCritical Success FactorsMeasurable Results
- 32. The BIG Idea - Zanesville, OH
- 33. The BIG Idea - Zanesville, OH
- 34. Cohesive Conceptual Plan DevelopmentRealistic & Well FoundedClear Implementation StepsEarly Stakeholder Endorsement
- 36. Controlling and Consolidating LandMultiple parcels mean MULTIPLE OWNERS
- 37. Barriers to LAND CONTROL and ACQUISITION
- 38. Public ASSISTANCEACTION STRATEGIESIdentify Partners & ChampionsRecommendations / StrategiesImplementation Strategy / Matrix
- 41. IMPLEMENTATION PHASEOrganization Structure Recommendation Priorities Catalytic Project InitiationCommunity Engagement Forget the damned motor car and build the cities for lovers and friends.Lewis Mumford
- 42. 1850Oxford, OH
- 43. Oxford, OHAwardsOhio Parks & Recreation Association Outstanding Award, 2000
- 44. Ohio Chapter ASLA Merit Award, 2002 Cheapside District, Lexington, KY
- 45. Downtown Complete Street Strategies, Lexington, KY
- 46. Montgomery, OH
- 47. Restoration of Historic ContextMontgomery, OH
- 48. SUMMARY
- 49. The BasicsCLEAR Market Understanding“High & Low” Altitude Physical AnalysisCreative Community InteractionBold yet Realistic VisionReasonable Goals & RecommendationsProcess for Attaining GoalsImplementation Action Plan
- 50. Beyond BasicsDetailed Market Understanding + Consumer Intercept Surveys + Tenanting Analysis + Area Competition Analysis Catalytic Development + Physical / Economic Modeling + Public Realm Enhancement Project + Establishing a FOR-PROFIT Community Reinvestment Corporation
- 51. Beyond BasicsMarketing + Public Relations Campaign + Tenant / Leasing Strategy + Tenant Recruitment StrategyDemonstration Project + Historic Tax Credit Rehabilitation + Radical Repurposing Project + Sustainability Project + Tenant Recruitment
- 52. Beyond BasicsZoning / Land Use + Zoning Code Reform + Special Districting + FBC / Overlay + Design Review Process Reform + One Stop Shop to Building Permits
- 53. QUESTIONS“Communities can be shaped by choice or by chance”Richard Moe
- 54. Creating an EffectiveDowntown Revitalization PlanCraig E. Gossman, AIA, NCARBHeritage Ohio Webinar April 2011