Creating Content Strategies for WordPress
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The document provides strategies for creating and organizing content for WordPress. It discusses generating content ideas, creating branded content guidelines, and content organization. It recommends using editorial calendars to schedule content and tools like EditFlow and CoSchedule to organize and schedule content for publishing on blogs and social media.
Creating Content Strategies for WordPress
- 1. CREATING CONTENT STRATEGIES FOR WORDPRESS Tweet! #WCJAX @studio404design
- 2. OVERVIEW • Section 1: Generating Content Ideas • Approaching Content Creation • Value of Branded Content • Creating Branded Content Guidelines • Section 2: Content Organization • Editorial Calendars Tweet! #WCJAX @studio404design
- 3. SECTION 1: GENERATING CONTENT IDEAS Tweet! #WCJAX @studio404design
- 4. GENERATING CONTENT IDEAS MYTH Content creation is difficult to do. TRUTH Content creation is as easy or as hard you make it. Tweet! #WCJAX @studio404design
- 5. GENERATING CONTENT IDEAS REALITY We are often overwhelmed with the idea of creating the content we want for ourselves. Don’t allow roadblocks to stop you from executing the great ideas that are waiting to be discovered. Tweet! #WCJAX @studio404design
- 6. GENERATING CONTENT IDEAS WHY BRANDED CONTENT WORKS Creates transparency Increases visibility Sets pattern for consistency Allows for innovative thinking Tweet! #WCJAX @studio404design
- 7. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #WCJAX @studio404design
- 8. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #WCJAX @studio404design
- 9. EXAMPLES OF BRANDED CONTENT Credit: Creative Market Tweet! #WCJAX @studio404design
- 10. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Offers regulations without creating confusion Decreases content creation time Positions brands among their competitors Increases chance of consistency Tweet! #WCJAX @studio404design
- 11. GENERATING CONTENT IDEAS CREATING BRANDED CONTENT GUIDELINES Create the overall tone for your content Choose your formatting and your tone Select a visual style for your content Keep a schedule in mind Tweet! #WCJAX @studio404design
- 12. SECTION 2: CONTENT ORGANIZATION Tweet! #WCJAX @studio404design
- 13. CONTENT ORGANIZATION MYTH Time spent on content organization is time wasted. TRUTH Creating content organization systems saves time and allows more time for creative thinking. Tweet! #WCJAX @studio404design
- 14. CONTENT ORGANIZATION Categorize Your Content Know the basic topics that your content falls under. These will become your categories. Using categories for content in a WordPress blog is a key factor for SEO. Not only will the categories help you with blogging, they will be useful for your overall content creation. Tweet! #WCJAX @studio404design
- 15. CONTENT ORGANIZATION WHAT ARE YOUR CATEGORIES? Should be 5-7 overall words that you can categorize your content into. Categories are main themes. Tags further expand upon these themes. Make everything you do SEO friendly, especially your categories. Tweet! #WCJAX @studio404design
- 16. CONTENT ORGANIZATION SCHEDULING YOUR CONTENT Will change your life. (Seriously) Increases productivity. (By 1,000%. Scientifically proven*) Allows opportunity for collaboration and growth. Challenges better content creation. *I’m not a scientist. Not a real fact. Tweet! #WCJAX @studio404design
- 17. CONTENT ORGANIZATION WAYS TO SCHEDULE YOUR CONTENT Free Paper Planner Google Calendar Buffer (Premium Upgrade) HootSuite (Premium Upgrade) EditFlow Plugin MailChimp Premium Co-Schedule Tweet! #WCJAX @studio404design
- 18. CONTENT ORGANIZATION SCHEDULING SOCIAL MEDIA Buffer Facebook, Google+, LinkedIn, Pinterest, Twitter (Instagram coming soon*) HootSuite Facebook, Google+, Instagram, LinkedIn, Twitter SocialPilot Facebook, Instagram, LinkedIn, Pinterest, Tumblr, Twitter *Said via Twitter. Not super official but official enough I guess. Tweet! #WCJAX @studio404design
- 19. CONTENT ORGANIZATION USING EDITFLOW Calendar Custom Statuses Editorial Contents Editorial Metadata Notifications Story Budget User Groups Tweet! #WCJAX @studio404design
- 20. CONTENT ORGANIZATION USING COSCHEDULE Has the functionality of EditFlow but offers more features Includes several ways to schedule social media campaigns Offers analytical data Tweet! #WCJAX @studio404design
- 21. CONTENT ORGANIZATION USING COSCHEDULE Creating a new blog post in CoSchedule is easy and offers a variety of options including drag-and- drop importing of files and including Google Docs. Tweet! #WCJAX @studio404design
- 22. CONTENT ORGANIZATION USING COSCHEDULE CoSchedule forces you to re-think about the way you schedule social media promotion by prompting several times that you can schedule a post in the present and future. Tweet! #WCJAX @studio404design
- 23. HEY Y’ALL! Angelica Yarde Partner and Director of Projects at Sevenality Editor & Designer at Studio 404 Paper Co-Host of Heart + Hustle Podcast Twitter: @studio404design E-mail: angel@sevenality.com Slideshare: www.sevenality.com/blog