Creating content that converts
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The document emphasizes the importance of creating clear, customer-focused content to convert website visitors into customers. It outlines strategies such as understanding target markets, optimizing meta titles and descriptions, and using testimonials to build trust. The author advocates for hiring professionals for web content to ensure effectiveness and enhance sales performance.
Creating content that converts
- 1. Creating content that converts Ria Blagburn Content and Marketing Specialist @riaface
- 2. The goal Convert visitors into customers
- 3. The problem - Too many sites favour jargon over clarity - Potential customers are alienated - Sales will go to your competitors - You need to present a solution to their problem
- 4. Get your message straight - Spend time on market research - Identify your target market - Find out what their problem is - Create messaging that addresses this problem - What superpowers can you give your customers? - Brand guidelines and assets help you stay on-message
- 5. Catch them before they hit your site - Start with your search results - meta title and description - Think like a customer - what is their problem? - Give people a reason to click through - provide a solution
- 6. Which site would you visit?
- 7. Convert them on-site - Use your core message prominently - Grab the attention of your prospective customers - Avoid huge paragraphs of text - Talk about your product in terms of how it benefits the customer - Speak their language - Increase trust with testimonials and case studies
- 8. What does this even mean?
- 9. Calls to action that make people act
- 10. Why does this happen? - Everyone can write - BUT not everyone can write web content - Content is as important as design and dev - Don’t assume you can do it - Hire a professional!
- 11. Don’t make content an afterthought Invest in good content, and your website will be your best salesperson by a country mile
- 12. Thanks for listening! Ria Blagburn riablagburn.com @riaface