2. WOMMA
The act of
sharing something
• Integrity
• Responsibility
with someone else.
• Courage
3. WOMMA
Any business
action that earns a
• Integrity
• Responsibility
recommendation.
• Courage
4. WOMMA
A community of
marketers shaping how
• Integrity
businesses effectively
• Responsibility
• Courage
use WOMM.
5. Teach Share tips, tools, techniques and tactics in
approachable, practical ways.
Advocate Promote high quality standards,
legislation, and ethical WOMM.
Lead
• Integrity
Serve as the community leader by
recognizing and rewarding great WOMM.
• Responsibility
• Courage
Know Be the knowledge expert of the past
and thought leader of the future.
11. Touchpoint or Talking Point?
Touchpoint:
the point of contact, especially
when products or services come
• Integrity
into contact with a customer
• Responsibility
• Courage
12. Touchpoint or Talking Point?
Talking Point:
interesting item for discussion: a
topic, or aspect of something, that
• Integrity
provokes a lot of discussion
• Responsibility
• Courage
13. Routine or Remarkable?
Routine:
the usual sequence for a set of
activities; something that is
• Integrity
unvarying or boringly repetitive
• Responsibility
• Courage
predictable, and monotonous
14. Routine or Remarkable?
Remarkable:
worthy of notice or commenting
on, unusual or exceptional and
• Integrity
ableResponsibility
•
to attract attention
• Courage
31. The people who
“link, like, and list”
us are among a
brands most valuable
• Integrity
• Responsibility
• Courage
marketing assets.
32. The people who
“link, like, and list”
us are among a
brands most valuable
• Integrity
• Responsibility
• Courage
marketing assets.
33. 2010 – Fortune 100 Companies…
65% are on Twitter
54% are on Facebook
29% use YouTube
33% maintain a blog
source | Burson-Marsteller & Digital Media Study (February 2010)
34. 2011 – Fortune 100 Companies…
77% are on Twitter
61% are on Facebook
57% use YouTube
36% maintain a blog
source | Burson-Marsteller & Digital Media Study (February 2011)
41. 1. Word of Mouth Marketing . . .
Honest and
authentic.
Brands to consumers
and consumers to
consumers.
. . . is Credible
42. 2. Word of Mouth Marketing . . .
Listen,
participate,
respond and
engage in
conversations
. . . is Social
43. 3. Word of Mouth Marketing . . .
Transparent
& trustworthy
Protects privacy
among all parties.
. . . is Respectful
44. 4. Word of Mouth Marketing . . .
Defined,
monitored,
& evaluated
. . . is Measurable
45. 5. Word of Mouth Marketing . . .
Easy to share.
Over and over.
. . . is Repeatable
46. 54% of US adults identified
old-fashioned Word of Mouth
as most important influencer
of purchase decisions.
source | “Digital Marketer Report, Experian – 2011
47. Four decisions
every marketer,
every brand
• Integrity
• Responsibility
. . . all of us,
• Courage
can make.
48. 1. Decide to listen
2. Decide to be affected
3. Decide to respond
4. Decide to be engaged
69. Social engagement mantra
“PEMCO’s success
depends on the
positive opinion of
people like me.
They listen,
participate,
• Integrity
• Responsibility
encourage and
• Courage
enable me to
share with others.”
72. source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
73. source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
74. source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
75. Don’t let your first day of social be “not so good”
source | Scott Adams Dilbert Cartoons @dilbert.com | 09-13-10
76. Let’s connect!
Twitter:
@NW_Mktg_Guy
Facebook:
Rod Brooks
Linked In: • Integrity
Rod Brooks • Responsibility
• Courage
Blog:
www.rodbrooks.com
