Creating, Converting, and Killing it With Mad Facebook Ads
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The document emphasizes a creative and experimental approach to creating effective Facebook ads, encouraging readers to abandon conventional teachings and embrace a mindset akin to 'mad scientists.' Key insights include the importance of understanding the target audience, analyzing performance metrics, and adapting strategies based on gut feelings and audience engagement. It concludes with affirmations that successful ads include strong calls-to-action and a focus on passion rather than expertise.
Creating, Converting, and Killing it With Mad Facebook Ads
- 1. CREATING, CONVERTING, AND KILLING IT WITH MAD FACEBOOK ADS JESSE STAY
- 2. Throw away your books! Forget your education! Stop listening to โthe expertsโ! Repeat after me, โI am not an expert!โ
- 3. STOP BEING EXPERT S ! ! BE MAD SCIENTISTS.
- 4. IโM NOT GOING TO SHOW YOU HOW TO CREATE FACEBOOK ADS
- 5. THE ART OF SOCIAL MEDIA
- 6. WHOโS THE WINNER? RANDOM ZUCK PICTURE
- 7. WHOโS THE WINNER? RANDOM ZUCK PICTURE
- 8. WHAT WOULD MAKE MY TARGET AUDIENCE SAY, โI JUST HAVE TO LIKE/ CLICK/PURCHASE THAT!โ? THE QUESTION:
- 9. THE RESEARCH (YES, I USED THE DEFAULT APPLE IMAGE)
- 11. THE RESEARCH AD MANAGER
- 12. THE HYPOTHESIS: THIS CONTENT WILL MAKE MY TARGET AUDIENCE SAY, โ I J U S T HAVE TO LIKE/CLICK/ PURCHASE THAT!โ?
- 13. THE EXPERIMENT
- 14. THE EXPERIMENT
- 15. THE EXPERIMENT
- 17. EVALUAT E AND ANALYZE โข Always measure by โcost-perโ โข Use your gut, disable (donโt delete) ads early and often โข Focus on conversion metrics - how is this improving social referrals, conversion pixels, etc.?
- 18. THE CONCLUSION WHAT DID WE LEARN?
- 19. THE CONCLUSION โข Calls-to-action work (LIKE, CLICK, BUY, SIGN UP) โข Focus on PASSION! โข Know your audience (get in their MINDS) โข Separate ad sets by audience โข You are not an expert!
- 20. THE CONCLUSION
- 21. FOLLOW โ> FACEBOOK.COM/STAY <โ FOLLOW FOLLOW if you LOVE kittens! (or even if you donโt) Any questions?