Creating Effective Links
- 1. Creating Effective Links Dr. Nichols-Boyle W315 Writing for the Web
- 2. Five Main Guidelines 1. Appearance Color and/or underline Set apart from surrounding text
- 3. 2. Accessibility Updated and link works No broken or outdated links Publicly available to audience No sign-ins required
- 4. 3. Integration Part of the sentence/list Five words or less Words and phrases only No full web address: http://www.iusb.edu
- 5. 4. Expectation Linked words clearly indicate content No “click here” or “see web page” Note if video/sound
- 6. 5. Usefulness Audience-oriented Avoids obvious information Furthers conversation Adds complementary information
- 8. Examples: Effective Writing for the Web Tips contains further link information and examples. Author Mindy McAdams is a professor at the University of Florida, specializing in digital journalism.
- 9. Examples: Ineffective See http://www.macloo.com/webwritin g/index.htm for more information about links. Click here for more about Professor Mindy McAdams.
- 10. Practice Click on all the links in the “Link Practice” document in the Canvas module 1. Note each link’s audience effectiveness using the guidelines
- 11. Practice Review the “Link Practice answers” to test your knowledge
- 12. Produce Rewrite your defining quote following the “Quote Rewrite” instructions in Canvas Module 1. Make sure you add 1-2 effective links for this audience.