Creating Event Engagement
- 1. Creating Event Engagement Jessica L. Levin, MBA, CMP #MPI @jessicalevin
- 2. Learning Objectives • Understand that there is no magic formula for social technology • Learn about technology that will enhance the attendee experience • Experience the process of creating a strategic plan for integrating social technology into an event #MPI @jessicalevin
- 3. Keeping it Interactive #MPI = Twitter hashtag @Jessicalevin = My Twitter name WiFi = Embassy Password = Successful #MPI @jessicalevin
- 4. What Does Engagement Mean to You? #MPI @jessicalevin
- 5. Engaged. (ěn-gājd') #MPI @jessicalevin
- 6. The Terms of Engagement Emotion. Entertainment. Education. Exposure. #MPI @jessicalevin
- 7. Organizer Attendee Sponsor Speaker #MPI @jessicalevin
- 8. Clients Members Media Organizer Sponsors Compe<<on Speakers #MPI @jessicalevin
- 9. • Content = • Connections Tools • Co-creation of • Communication Engagement • Collaboration • Comfort #MPI @jessicalevin
- 10. Content • Blogs • Video • Presentations • Photography • Webinars • Webcast/Live Streaming • QR Codes • Print #MPI @jessicalevin
- 11. #MPI @jessicalevin
- 12. Crea<ng QR Codes • Bit.ly • Zxing.appspot.com • Qrstuff.com (bulk codes) • Trakqr.com (dynamic) #MPI @jessicalevin
- 13. Uses of QR Codes • Business Cards • Name Badges • Trade Show Collateral/Web • SMS Messaging • Phone Calls • Email Lists #MPI @jessicalevin
- 14. Accessing QR Codes • i-Nigma - iPhone, Android • Red Laser - iPhone, Android • QuickMark - iPhone, Android • QR Droid - Android • ScanLife - iPhone, Android, Blackberry • QR Code Scanner - Blackberry #MPI @jessicalevin
- 15. Connection/Communication • Social Media • Social Location • Social Buying • Hybrid Events #MPI @jessicalevin
- 16. Twitter Hashtags • Reference tag • Depicted by # • Establish a hashtag for your event or organization. • Communicate hashtag on all materials. • “Backchannel” • Collect Twitter handles. • Handles on badges. #MPI @jessicalevin
- 17. Engagement Tool: Twitter Display • TwitterFall • Wiffitti • Tweet Wall Pro • Visible Tweets Make sure you know WHY you’re displaying tweets! #MPI @jessicalevin
- 18. Twitter and Speakers #MPI @jessicalevin
- 19. Twitter for Events Checklist • Establish a hashtag. • Communicate hashtag on all materials. • Collect Twitter handles and put on badges. • Host, sponsor, participate in, or (at least) listen to relevant TweetChats. • Use promotional codes. • CrowdSource Ideas/Content. • Aggregate content. • ID leaders/Social Reporters. • Answer questions/concerns. #MPI @jessicalevin
- 20. #MPI @jessicalevin
- 21. #MPI @jessicalevin
- 22. Collaboration/Communication • Tele/Video Conferencing • Mobile Applications • Polling Over 300,000 mobile apps in • Social Gaming the last three years! #MPI @jessicalevin
- 23. Mobile Apps for Events #MPI @jessicalevin
- 24. Benefits • Paper-‐light • Quick Access to Info • Sponsorship Opportuni<es • Social Interac<on • Q&A • Customer Service • Concierge #MPI @jessicalevin
- 25. PollEverywhere #MPI @jessicalevin
- 26. Comfort • Adult Learning Principles (Program Design) • Room Set • Power, Seating, WiFi “Brain Rule #4: • Tech Moderators We Don’t Pay APen<on to Boring Things” – Brain Rules • Email, Direct Mail John Medina • Contests #MPI @jessicalevin
- 27. The Conversation Doesn’t End Here Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communications @jessicalevin www.linkedin.com/in/jessicalevin jlevin@sevendegreescommunications.com 908-912-4418 #MPI @jessicalevin