2
Most read
3
Most read
13
Most read
Incentives for change
through a Market
Systems Development
approach
3
Changing market systems
means changing people's
behaviour – that’s not
easy
- Human beings have an inherent aversion to change
- Technical innovations can be great, but adoption of these
techniques fails for other reasons
- Promoting climate resilience requires both individual and
collective shifts in behaviour to address change at
landscape level
4
Market Systems
Development approach
• MSD is a holistic approach that aims to
improve the overall functioning and
efficiency of agricultural markets by
addressing systemic constraints and
promoting market-driven solutions.
• To reach any significant impact, the change
has to be at scale – pilots are nice, but
don’t really contribute to any sustainable
change in a market system
• Local private sector actors are the ones
living and working in the communities and
they will thrive if their community thrives –
this is a strong incentive for them to be
active in development of their community
– we need to see them as drivers of
systemic change at community level
5
The objective of the MSD approach is to catalyse
a process that results in a market system that is:
 competitive—system actors are able to effectively innovate,
upgrade and add value to their products and services to
match market demand and maintain or grow market share;
 inclusive—delivering a sustainable flow of benefits to a range
of actors, including the poor, women and youth and otherwise
marginalised, as well as to society as a whole; and
 resilient—system actors are able to address, absorb and
overcome shocks in the market, policy environment, resource
base or other aspect of the system.
Overview of the MSD approach
CCW5QE77JSR7-1994474830-1424
MSD projects support actors to expand their
outreach and strengthen responsible institutions in
reaching their mandate rather than creating parallel
structures.
Market analysis
Intervention
design
Selection of
market actors
Provision of
technical
assistance and
co-financing
Management of
partnership
agreements with
market actors
MSD structured process
Markets and
Seeds Access
Project (MASAP)
To improve resilience in food security
of smallholder households​ (especially
women and youths) by increasing
adoption and utilization of​ improved
open and self-pollinated varieties of
small grain and legumes through​
strengthening the seed and
commodity value chains in Zambia and​
Zimbabwe.
MASAP – groundnuts, cowpeas, sorghum, pearl millet
Markets and
Seeds Access
Project (MASAP)
Donor Swiss Development Cooperation (SDC)
Contract
value
10,5 mill EUR
Duration Phase I: 07-2021 to 07.2025
3 phases – total 12 year programme
Countries Zambia and Zimbabwe
Partners • Community Technology Development
Organisation (CTDO)
• Research Institute of Organic Agriculture
(FiBL)
Components:
1. Adoption and utilization of
small grain and legume seed
by smallholder farmers
(Community Engagement)
2. Stimulating market drivers
(Private Sector Engagement)
3. Policy engagement and action
learning research (Enabling
environment)
Markets and
Seeds Access
Project (MASAP)
• MASAP promotes agroecology
methods and other innovative
strategies and practices that
ensure mitigation and
adaptation to climate change
• Introduction of innovative
methods are anchored in the
MSD approach identifying
incentives for behaviour
change
MASAP achievements after 2 seasons
Commercial
Agriculture for
Smallholders and
Agribusinesses (CASA)
CASA’s vision is increased global investment in agribusinesses which
trade with smallholders in equitable commercial relationships,
increasing smallholders’ incomes and climate resilience.
Commercial
Agriculture for
Smallholders and
Agribusinesses
(CASA)
Donor Foreign, Commonwealth &
Development Office (FCDO) UK
Contract
value
19.4 mill EUR
Duration 03.2019 to 03.2025
Countries Uganda (until 2020), Nepal, Malawi,
and (since 2022) Rwanda and Ethiopia
Partners • CABI
• Swisscontact
• CASA will make the commercial and
development case for investing in
agribusinesses that source produce
from smallholders.
• CASA seeks to change how
investors, donors and government's
view and invest in agribusinesses
that work with smallholder supply
chains.
CASA Programme Reach by country & sector
Total reach: 335,455 smallholder farmers
Nepal
122,350 participating
smallholders (36% of
CASA total)
86,940 Vegetables (26%)
35,409 Dairy (11%)
Rwanda - new
Aquaculture
Poultry
Vegetables
Uganda
138,490 participating
smallholders (41 % of
CASA total)
56,282 Sesame (16 %)
82,208 Beans (25 %)
Ethiopia - new
Soybean
Malawi
74,615 participating
smallholders (23% of CASA
total)
63,864 Poultry (19 %)
10,751 Aquaculture (3 %)
New – Animal feed
15
Thank you!
For more information, see
www.NIRAS.com or follow
NIRAS on LinkedIn

More Related Content

PDF
2. Advocacy Strategy for Renewable Energy CSOs & Networks, June 2018.
PDF
sub-sector-value-chain-analysis-for-livelihood-intervention
PDF
Market Systems Framework Draft
PDF
Market Systems Innovations
PDF
Systemic M&E case study
PDF
[Day 2] Center Presentation: ReSAKSS
2. Advocacy Strategy for Renewable Energy CSOs & Networks, June 2018.
sub-sector-value-chain-analysis-for-livelihood-intervention
Market Systems Framework Draft
Market Systems Innovations
Systemic M&E case study
[Day 2] Center Presentation: ReSAKSS

Similar to Creating incentives through a Market Systems Development approach (20)

PPTX
Fighting Hunger in Times of Growing World Population, Climate Change and Food...
PDF
CAADP: A Model for Development Policy and Partnership in Africa_2009
PDF
The PMSD Roadmap Glossary
PPT
LINKAGES BETWEEN CAADP AND SECTOR APPROACHES IN AGRICULTURE
 
PPTX
GFAR and the GCARD: Transforming Agricultural Research for Development - Mo...
PDF
What investments are needed to reach the SADC-RISDP and CAADP goals in Southe...
PDF
Operational guide for_the_m4_p_approach
PDF
PPTX
Achieving Sustainable Food Security: New Trends and Emerging Agenda
PPTX
Regional Agricultural Development and Food Security Initiatives in Africa
PPTX
Growing Africa’s Future
PPTX
Global Food Security: New Trends and Emerging Agenda
PPTX
Brussels Briefings n.60; Marissa Ryan: Farmer-led food systems at the core of...
PPTX
IPMS—Some reflections
PPTX
Research methodology for caadp m&e m&e framework, caadp indicators & sadc ris...
PPS
Traditional and new donors – The need for improved development effectiveness
PDF
PDF
Core Guidance Notes - The Market Map
PDF
Practice note 1: Market development in conflict-affected contexts
Fighting Hunger in Times of Growing World Population, Climate Change and Food...
CAADP: A Model for Development Policy and Partnership in Africa_2009
The PMSD Roadmap Glossary
LINKAGES BETWEEN CAADP AND SECTOR APPROACHES IN AGRICULTURE
 
GFAR and the GCARD: Transforming Agricultural Research for Development - Mo...
What investments are needed to reach the SADC-RISDP and CAADP goals in Southe...
Operational guide for_the_m4_p_approach
Achieving Sustainable Food Security: New Trends and Emerging Agenda
Regional Agricultural Development and Food Security Initiatives in Africa
Growing Africa’s Future
Global Food Security: New Trends and Emerging Agenda
Brussels Briefings n.60; Marissa Ryan: Farmer-led food systems at the core of...
IPMS—Some reflections
Research methodology for caadp m&e m&e framework, caadp indicators & sadc ris...
Traditional and new donors – The need for improved development effectiveness
Core Guidance Notes - The Market Map
Practice note 1: Market development in conflict-affected contexts
Ad

More from SIANI (20)

PPTX
Pollination knowledge exchange for food, nutrition and livelihood security in...
PPTX
Inclusive market development for urban and rural prosperity
PDF
Mobilizing youth and strengthening local peri-urban food systems.pdf
PPTX
Fair and just food systems enabling local midstream businesses? What does it ...
PPTX
Agroecology as an approach to design sustainable Food Systems
PDF
Patrick Muiruri. NCC.pdf
PDF
Diana Njihia Vi Agroforestry.pdf
PDF
Diana Nijhia Vi Agroforestry.pdf
PDF
Stephen Muchiri EAFF.pdf
PDF
Jane Mutune Nairobi University AgriFoSE.pdf
PDF
Naol Adugna Oli Beta Blockers.pdf
PDF
John Mugonya Agripreneurship Alliance.pdf
PPTX
SIANI Annual Meeting 2022: Agri-Gold Mixed Farm
PPTX
SIANI Annual Meeting 2022: Silkwool Production
PPT
UN Food Systems Summit: Swedish National Dialogue Presentations (Morning Sess...
PDF
Chickens and cows do not use toilets: What can we do about it?
PPTX
The animal husbandry perspective: Managing animals and their excreta in low- ...
PDF
Importance of safe recycling of animal and human excreta
PPTX
World Food Day 2020: School feeding much more than providing a meal
PPTX
World Food Day 2020: Strength and resilience through cooperation
Pollination knowledge exchange for food, nutrition and livelihood security in...
Inclusive market development for urban and rural prosperity
Mobilizing youth and strengthening local peri-urban food systems.pdf
Fair and just food systems enabling local midstream businesses? What does it ...
Agroecology as an approach to design sustainable Food Systems
Patrick Muiruri. NCC.pdf
Diana Njihia Vi Agroforestry.pdf
Diana Nijhia Vi Agroforestry.pdf
Stephen Muchiri EAFF.pdf
Jane Mutune Nairobi University AgriFoSE.pdf
Naol Adugna Oli Beta Blockers.pdf
John Mugonya Agripreneurship Alliance.pdf
SIANI Annual Meeting 2022: Agri-Gold Mixed Farm
SIANI Annual Meeting 2022: Silkwool Production
UN Food Systems Summit: Swedish National Dialogue Presentations (Morning Sess...
Chickens and cows do not use toilets: What can we do about it?
The animal husbandry perspective: Managing animals and their excreta in low- ...
Importance of safe recycling of animal and human excreta
World Food Day 2020: School feeding much more than providing a meal
World Food Day 2020: Strength and resilience through cooperation
Ad

Recently uploaded (20)

PPTX
HEALTHY EATING HABITS A BRIEF PRESENTATION
PPT
Module 02 - Introduction to Food Safety 3.3.18 (3).ppt
PPT
(JD-AGS)area production estimates 18-12-2012 (1).ppt
PPTX
Sesame Seeds: Expert Insights on Farming
PDF
Junk Food: Understanding Its Impact on Health and Society
PDF
Marinate Container for Effortless Meal Preparation
PPTX
FST-401 lecture # 11 food chemistry.pptx
PDF
Parasitology Tables is read to to delete a hite
PDF
The-Future-of-Healthy-Food-Report-wise-suggestions.pdf
PPTX
Subordinate_Clauses_BlueGradient_Optimized.pptxeiidi
PDF
Hnhjkkjjhhhhhhkkhfdfhhhhuuyhjjjjiiijjjjjjj
PPTX
SOYBEAN PRODUCTION TECHNOLOGIES In the Philippines.pptx
PDF
V6.002-FSSC-22000-V6-Part-2-Presentation.pdf
PDF
V6.001-FSSC-22000-V6-Part-1-Presentation.pdf
PDF
Exploring Food Cuisine in Switzerland as a Reflection of Culture and Daily Li...
PPTX
food microbiology.pptx lectures..........
PPTX
Moisture Stress and plants in Indian agricyulture study
PPTX
Altered metabolism (Warburg effect, glutamine addiction, lipid metabolism)
PPTX
Micronutrient-Supplementation_RMCAB.pptx
PPTX
Osmosis and Diffusion processes and differences
HEALTHY EATING HABITS A BRIEF PRESENTATION
Module 02 - Introduction to Food Safety 3.3.18 (3).ppt
(JD-AGS)area production estimates 18-12-2012 (1).ppt
Sesame Seeds: Expert Insights on Farming
Junk Food: Understanding Its Impact on Health and Society
Marinate Container for Effortless Meal Preparation
FST-401 lecture # 11 food chemistry.pptx
Parasitology Tables is read to to delete a hite
The-Future-of-Healthy-Food-Report-wise-suggestions.pdf
Subordinate_Clauses_BlueGradient_Optimized.pptxeiidi
Hnhjkkjjhhhhhhkkhfdfhhhhuuyhjjjjiiijjjjjjj
SOYBEAN PRODUCTION TECHNOLOGIES In the Philippines.pptx
V6.002-FSSC-22000-V6-Part-2-Presentation.pdf
V6.001-FSSC-22000-V6-Part-1-Presentation.pdf
Exploring Food Cuisine in Switzerland as a Reflection of Culture and Daily Li...
food microbiology.pptx lectures..........
Moisture Stress and plants in Indian agricyulture study
Altered metabolism (Warburg effect, glutamine addiction, lipid metabolism)
Micronutrient-Supplementation_RMCAB.pptx
Osmosis and Diffusion processes and differences

Creating incentives through a Market Systems Development approach

  • 1. Incentives for change through a Market Systems Development approach
  • 2. 3 Changing market systems means changing people's behaviour – that’s not easy - Human beings have an inherent aversion to change - Technical innovations can be great, but adoption of these techniques fails for other reasons - Promoting climate resilience requires both individual and collective shifts in behaviour to address change at landscape level
  • 3. 4 Market Systems Development approach • MSD is a holistic approach that aims to improve the overall functioning and efficiency of agricultural markets by addressing systemic constraints and promoting market-driven solutions. • To reach any significant impact, the change has to be at scale – pilots are nice, but don’t really contribute to any sustainable change in a market system • Local private sector actors are the ones living and working in the communities and they will thrive if their community thrives – this is a strong incentive for them to be active in development of their community – we need to see them as drivers of systemic change at community level
  • 4. 5 The objective of the MSD approach is to catalyse a process that results in a market system that is:  competitive—system actors are able to effectively innovate, upgrade and add value to their products and services to match market demand and maintain or grow market share;  inclusive—delivering a sustainable flow of benefits to a range of actors, including the poor, women and youth and otherwise marginalised, as well as to society as a whole; and  resilient—system actors are able to address, absorb and overcome shocks in the market, policy environment, resource base or other aspect of the system. Overview of the MSD approach
  • 5. CCW5QE77JSR7-1994474830-1424 MSD projects support actors to expand their outreach and strengthen responsible institutions in reaching their mandate rather than creating parallel structures. Market analysis Intervention design Selection of market actors Provision of technical assistance and co-financing Management of partnership agreements with market actors MSD structured process
  • 6. Markets and Seeds Access Project (MASAP) To improve resilience in food security of smallholder households​ (especially women and youths) by increasing adoption and utilization of​ improved open and self-pollinated varieties of small grain and legumes through​ strengthening the seed and commodity value chains in Zambia and​ Zimbabwe.
  • 7. MASAP – groundnuts, cowpeas, sorghum, pearl millet
  • 8. Markets and Seeds Access Project (MASAP) Donor Swiss Development Cooperation (SDC) Contract value 10,5 mill EUR Duration Phase I: 07-2021 to 07.2025 3 phases – total 12 year programme Countries Zambia and Zimbabwe Partners • Community Technology Development Organisation (CTDO) • Research Institute of Organic Agriculture (FiBL) Components: 1. Adoption and utilization of small grain and legume seed by smallholder farmers (Community Engagement) 2. Stimulating market drivers (Private Sector Engagement) 3. Policy engagement and action learning research (Enabling environment)
  • 9. Markets and Seeds Access Project (MASAP) • MASAP promotes agroecology methods and other innovative strategies and practices that ensure mitigation and adaptation to climate change • Introduction of innovative methods are anchored in the MSD approach identifying incentives for behaviour change
  • 11. Commercial Agriculture for Smallholders and Agribusinesses (CASA) CASA’s vision is increased global investment in agribusinesses which trade with smallholders in equitable commercial relationships, increasing smallholders’ incomes and climate resilience.
  • 12. Commercial Agriculture for Smallholders and Agribusinesses (CASA) Donor Foreign, Commonwealth & Development Office (FCDO) UK Contract value 19.4 mill EUR Duration 03.2019 to 03.2025 Countries Uganda (until 2020), Nepal, Malawi, and (since 2022) Rwanda and Ethiopia Partners • CABI • Swisscontact • CASA will make the commercial and development case for investing in agribusinesses that source produce from smallholders. • CASA seeks to change how investors, donors and government's view and invest in agribusinesses that work with smallholder supply chains.
  • 13. CASA Programme Reach by country & sector Total reach: 335,455 smallholder farmers Nepal 122,350 participating smallholders (36% of CASA total) 86,940 Vegetables (26%) 35,409 Dairy (11%) Rwanda - new Aquaculture Poultry Vegetables Uganda 138,490 participating smallholders (41 % of CASA total) 56,282 Sesame (16 %) 82,208 Beans (25 %) Ethiopia - new Soybean Malawi 74,615 participating smallholders (23% of CASA total) 63,864 Poultry (19 %) 10,751 Aquaculture (3 %) New – Animal feed
  • 14. 15 Thank you! For more information, see www.NIRAS.com or follow NIRAS on LinkedIn

Editor's Notes

  • #4: - as it is risky to change from something you know to something you don’t More often than not, the farmer’s decision is based on the social situation, traditional values or competing priorities for labour resources rather than pure economic, production or market opportunities. Consequently all of these must be taken into account in changing a market system