Jonathan Seal discusses the importance of creating human experiences with chatbots, emphasizing the integration of conversational interfaces into everyday life. He identifies key reasons why bots fail and outlines essential principles for effective chatbot design, including having a clear vision, listening more, obsessing over language, planning for low confidence, using the right context, and ensuring a good conclusion. The document highlights the current state of conversational user interfaces and presents innovative examples such as the 'beer fridge' timesheet system.