Creating our magazine
- 2. Stage one When thinking upon our magazine cover as part of our marketing campaign, we decided to create our own magazine in order for the campaign to be more effective in terms of luring in our target audience. To begin creating our magazine we were to think upon various masthead names in which would fit our brand and would attract our target audience. We decided upon naming it ‘INSPIRE’ as we felt that our magazine could act as a motivational tool for all teenagers. The aim of our magazine is to have the core audience of teenagers, however have the simple format of ‘Glamour’ in which is a women's magazine, as we recognise that the majority of teenagers want to be seen as mature. Therefore, we are having a simple and sophisticated layout, despite the conventions of teen magazines in order to lure in as many members of our target audience as possible. We also thought upon having our cover for a campaign a health issue as it reflects the themes within our narrative and is largely relevant to the target audience.
- 3. Stage 2 Once we had decided the ethos and design for our magazine, we were to pick one of our stills for the cover. As the person on the main image conventionally gives direct address in order to increase the intimacy between the magazine and the target audience, we chose our still that did this. We then had to edit the image on Photoshop, which was very simple as we just used the eraser tool to erase the background. Once this was done we added the main image to a layer on illustrator.
- 4. Stage 3 Once we had our main image, we began to add all the various conventional facets of a magazine. This included the masthead, skyline, anchorage text, sell lines, covermount etc. As ours was a health issue we had the colour scheme of black, grey and green and used a bold font in which connoted a medical sense through the outline of the letter ‘A’. We decided to have our masthead in black in order for this to be what largely catches the eye of our target audience, whereas parts of the sell lines were highlighted in green in order to further illuminate the important features of our magazine to our target audience. We also assured that we had our website and twitter account present as well as a hashtag in order for our target audience to be able to access our issue from various social media and other media platforms.