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CREATING _____
          RADICALLY ____
          BETTER ________
          FUTURES ______
Image credit: NASA / Hubble
FEB 23 2011	

          SCHOOL OF VISUAL ARTS / NYC	

          MFA / IXD LECTURE SERIES	


          VILLE TIKKA	

          WEVOLVE.US	


Image credit: NASA / Hubble
Image credit: NASA / Hubble	

                                 1
TURBULENT	

TIMES	

AHEAD
THE WORLD IS CHANGING FASTER THAN
EVER BEFORE. NO KIDDING.	


ANTICIPATING THE CHANGE HAS
BECOME A CRITICAL CAPACITY FOR
EVERY CREATIVE ENDEAVOR FROM
SERVICE DESIGN TO PRODUCT
INNOVATION AND URBAN PLANNING.
OUR FUTURE IS TBD BY :	


CLIMATE CRISIS, SOCIAL WEB, ARTIFICIAL
INTELLIGENCE, STEM CELLS, POLLUTION,
PANDEMICS, SENSING ENVIRONMENTS,
RECESSION, PEAK RESOURCES, SENSORIAL
ENHANCEMENTS, POPULATION GROWTH,
POVERTY, AUGMENTED REALITY, 	


ETC MAJOR FORCES AND DEVELOPMENTS.
“EXTREME IMPROBABLE EVENTS ARE THE
NORM RATHER THAN THE EXCEPTION.
THEY DOMINATE THE WORLD.”	


WE CAN’T PREDICT THESE EVENTS BUT
WE SHOULD BUILD ROBUSTNESS AGAINST
NEGATIVE ONES AND BE ABLE TO BENEFIT
FROM THE POSITIVE ONES.	


-Nassim Nicholas Taleb, 	

Author of The Black Swan: The Impact of the Highly Improbable
THE GOOD NEWS : 	


BIG PROBLEMS AND MAJOR
CHALLENGES – BOTH THE ONES WE
C AN ANTICIPATE AND THE ONES WE
C AN’T – TRANSLATE INTO HUGE
OPPORTUNITIES TO EXPLORE AND
CREATE NEW AND BETTER WAYS OF
LIVING AND DOING :
ARK – CONCEPTUAL MULTIPURPOSE 	

        BUILDING FOR 10.000 PEOPLE, DESIGNED
        TO WITHSTAND NATURAL DISASTERS	


        /by Alexander Remizov	




Image credit: REMISTUDIO/ALEXANDER REMIZOV
ROLLING MASTERPLAN – 	

         CITY ON RAILS TO REORGANIZE 	

         URBAN SPACE AND ADJUST CITIES	


         /by Jagnefalt Milton	




Image credit: http://www.jagnefaltmilton.com
BUT IT’S NOT ABOUT ARCHITECTURE
ONLY. DIGITAL SOLUTIONS AND
SYSTEMS HAVE BECOME A CRUCIAL
FRONTIER OF INNOVATION WHERE
WE EXPLORE BETTER WAYS TO
TACKLE MAJOR PROBLEMS. 	


THE SCOPE OF DIGITAL (DESIGN) IS
CONSTANTLY BROADENING :
SOCIETY	
  


COMMUNITY	
  

   PEOPLE	

     X	

  SERVICES	


PLATFORMS	
  


ECOSYSTEMS	
  
BETAVILLE – COLLABORATIVE	

ONLINE ENVIRONMENT FOR	

PARTICIPATORY URBAN DESIGN THAT
ALLOWS ANYONE TO JOIN
DEVELOPMENT OF REAL CITIES	


/by Brooklyn Experimental Media Center,
NYU & Hochschule Bremen
GIVE A MINUTE – VIRTUAL SUGGESTION
BOX AND CIVIC ENGAGEMENT
PLATFORM THAT AGGREGATES IDEAS
AND FACILITATES CONVERSATION	


/by Local Projects, CEOs for Cities &
Rockefeller Foundation
Image credit: NASA / Hubble	

                                 2
ANTICIPATE 	

CHANGE 	

& IDENTIFY	

OPPORTUNITIES
TO BE ABLE TO CREATE RELEVANT
AND MEANINGFUL SOLUTIONS &
SYSTEMS WE HAVE TO UNDERSTAND
THE WORLD AND PEOPLE WE ARE
DESIGNING WITH AND FOR ON
DIFFERENT LEVELS :
SOCIETY & ECOSYSTEMS	

                                  SOCIETY	
  
> ECONOMIC / POLITICAL / 	

FUTURES RESEARCH, ETC	

------------------------------------------	

          COMMUNITY	
  
COMMUNITY & PLATFORMS 	

> SOCIO-CULTURAL 	

RESEARCH, ETC	

                                          PEOPLE	

-----------------------------------------	

                X	

PEOPLE & SERVICES	

                                     SERVICES	

> HUMAN CENTERED 	

DESIGN / MARKETING 	

RESEARCH, ETC	

                                       PLATFORMS	
  
-------------------------------------------------	

HUMANS & INTERACTION	

> USABILITY / HUMAN FACTORS	

                         ECOSYSTEMS	
  
RESEARCH, ETC
THE BROADER WE GO OR THE BIGGER
SYSTEMS WE DESIGN, THE MORE WE
NEED TO UNDERSTAND THE FUTURE
CONTEXT AND SOCIO-CULTURAL
REALITIES IN ADDITION TO THE MORE
STABLE BEHAVIORS AND HUMAN
PRINCIPLES.
THE 	

PROCESS :
FIRST WE NEED TO RETHINK THE
SYSTEMS WE LIVE IN AND TAKE A
BIRD’S GAZE TO THE ISSUES WE ARE
FACING.	


THIS HOLISTIC TOP-DOWN
RESEARCH AND ANALYSIS IS NEEDED
TO ENSURE THE FRESH FOCUS FOR
THE WORK.
THE METHODS INCLUDE : 	


RESEARCH AND ANALYSIS OF THE
SOCIAL, TECHNOLOGICAL,
ENVIRONMENTAL, ECONOMIC AND
POLITICAL MACRO FORCES AND
SYSTEMS, DONE IN COLLABORATION
WITH LEADING EXPERTS.
IDENTIFYING SYSTEMIC ISSUES :
DEFINING A FRESH FOCUS :	



ALEX BOGUSKY :	

Introducing Common – part community, part
incubator and part media-channel – a “living
network for a new brand of capitalism that
spreads love and prosperity to all
stakeholders.”
THEN, WITH A CRISP NEW FOCUS IN 	

MIND WE SHOULD MEET THE 	

VANGUARD OF CHANGE TO IDENTIFY 	

AND DEFINE NEW OPPORTUNITIES.	


THIS BOTTOM-UP RESEACRH AND 	

ANALYSIS GETS US UNDER THE SKIN 	

OF THE ISSUE TO SEE HOW CHANGE 	

C AN AND SHOULD HAPPEN.
SOME OF THE METHODS ARE : 	


INTERVIEWS OF THINKERS AND DOERS –
REAL AND VIRTUAL ETHNOGRAPHIES –
OBSERVATIONS – IMMERSIONS INTO
SOCIAL MOVEMENTS, CURIOUS ARTICLES,
QUIRKY BLOGS, EXPLORATIVE REPORTS,
ART EXHIBITIONS – ETC.
TO IDENTIFY NEW CONCRETE
OPPORTUNITIES WE SHOULD EMBRACE
FUTURES THINKING :	




    ART	

   CULTURE	

   TECH
WE CAN CONNECT AND COLLABORATE
WITH THE ONES WHO ARE ON THE CUSP
OF CULTURAL, ARTISTIC OR
TECHNOLOGICAL CHANGE – PEOPLE
WHO DARE TO THINK DIFFERENTLY AND
DEVELOP NEW IDEAS ABOUT FUTURE
AND ACTIVELY EXPERIMENT WITH NEW
MEANS TO GET THERE.
THEN 	

        DESIRABILITY	

DEFINE WITH 	

DESIGN	

THINKING :
DESIRABILITY > HOW PEOPLE GIVE
MEANING TO THINGS AND WHAT THEY
FIND RELEVANT.	


VIABILITY > WHAT KIND OF MODELS OR
SYSTEMS ARE VIABLE AND SUSTAINABLE.	


FEASIBILITY > WHY SOME
TECHNOLOGICAL ENABLERS WILL
SUCCEED AND WHY OTHERS WON'T.
Image credit: NASA / Hubble	

                                 3
BE 	

THE	

CHANGE
Creating Radically Better Futures
FIRST :	


DON’T CREEP – LEAP. BE WILLING 	

TO THINK DIFFERENTLY.	


“WE CAN’T SOLVE PROBLEMS USING 	

THE SAME KIND OF THINKING WE USED 	

WHEN WE CREATED THEM.”	

- A lbert Einstein
EXPLORE THE TOTAL OPPORTUNITY
SPACE FOR INNOVATION :	




   INCREMENTAL	

   EVOLUTIONARY	

   REVOLUTIONARY
INCREMENTAL CHANGE MIGHT RESULT
TO BACKWARD CHANGE IN THE LONG
RUN.	


EVOLUTIONARY CHANGE CREATES
SHORT TERM SUCCESS – BUT THAT’S IT.	


ONLY THINKING THE UNTHINKABLE
CREATES THE CAPACITY TO START A 	

NEW ERA!
Sunglasses	
  by	
  Jeremy	
  Sco1	
  X	
  Linda	
  Farrow	
  SS2011	
  
SECOND :	


ORCHESTRATE & COLLABORATE.	


EMPOWERING PEOPLE AT THE 	

VANGUARD OF CHANGE IS THE SAFEST
BET FOR SYSTEMIC RADICAL INNOVATION
THAT CREATES DESIRABLE, VIABLE AND 	

FEASIBLE MEANS FOR FUTURE.
OPEN COLLABORATIVE PROCESS ALLOWS
MULTIPLE ENTRY POINTS FOR
PARTICIPATION :	



   PROBLEM & 	

                   IDEATION &	

   EVALUATION &	

   INSIGHT 	

                   CONCEPTING	

   ITERATION	

   DEFINITION
THIRD :	


DO GOOD – DO WELL.	


ECOSYSTEMS THAT CREATE VERSATILE 	

VALUE – SUCH AS FINANCIAL, SOCIAL, AND 	

CULTURAL CAPITAL – AND DISTRIBUTE THE	

VALUE ARE LIKELY TO BE MORE VIABLE AND 	

SUSTAINABLE IN THE LONG TERM.
MAKE PROFIT	





DO HARM	

                     X	

     DO GOOD	





             MAKE LOSS
FOURTH :	


TAKE THE LONG AND BROAD VIEW.	


MORE THAN EVER BEFORE “A DESIGNER 	

IS AN EMERGING SYNTHESIS OF ARTIST, 	

INVENTOR, MECHANIC, OBJECTIVE 	

ECONOMIST AND EVOLUTIONARY 	

STRATEGIST”	


-R. Buckminster Fuller
MARRY DESIGN THINKING WITH 	

FUTURES THINKING.	



                          FUTURES 	

                         THINKING	



            DESIGN	

           THINKING
CREATE _______
RADICALLY ____
BETTER ________
FUTURES ______

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Creating Radically Better Futures

  • 1. CREATING _____ RADICALLY ____ BETTER ________ FUTURES ______ Image credit: NASA / Hubble
  • 2. FEB 23 2011 SCHOOL OF VISUAL ARTS / NYC MFA / IXD LECTURE SERIES VILLE TIKKA WEVOLVE.US Image credit: NASA / Hubble
  • 3. Image credit: NASA / Hubble 1
  • 5. THE WORLD IS CHANGING FASTER THAN EVER BEFORE. NO KIDDING. ANTICIPATING THE CHANGE HAS BECOME A CRITICAL CAPACITY FOR EVERY CREATIVE ENDEAVOR FROM SERVICE DESIGN TO PRODUCT INNOVATION AND URBAN PLANNING.
  • 6. OUR FUTURE IS TBD BY : CLIMATE CRISIS, SOCIAL WEB, ARTIFICIAL INTELLIGENCE, STEM CELLS, POLLUTION, PANDEMICS, SENSING ENVIRONMENTS, RECESSION, PEAK RESOURCES, SENSORIAL ENHANCEMENTS, POPULATION GROWTH, POVERTY, AUGMENTED REALITY, ETC MAJOR FORCES AND DEVELOPMENTS.
  • 7. “EXTREME IMPROBABLE EVENTS ARE THE NORM RATHER THAN THE EXCEPTION. THEY DOMINATE THE WORLD.” WE CAN’T PREDICT THESE EVENTS BUT WE SHOULD BUILD ROBUSTNESS AGAINST NEGATIVE ONES AND BE ABLE TO BENEFIT FROM THE POSITIVE ONES. -Nassim Nicholas Taleb, Author of The Black Swan: The Impact of the Highly Improbable
  • 8. THE GOOD NEWS : BIG PROBLEMS AND MAJOR CHALLENGES – BOTH THE ONES WE C AN ANTICIPATE AND THE ONES WE C AN’T – TRANSLATE INTO HUGE OPPORTUNITIES TO EXPLORE AND CREATE NEW AND BETTER WAYS OF LIVING AND DOING :
  • 9. ARK – CONCEPTUAL MULTIPURPOSE BUILDING FOR 10.000 PEOPLE, DESIGNED TO WITHSTAND NATURAL DISASTERS /by Alexander Remizov Image credit: REMISTUDIO/ALEXANDER REMIZOV
  • 10. ROLLING MASTERPLAN – CITY ON RAILS TO REORGANIZE URBAN SPACE AND ADJUST CITIES /by Jagnefalt Milton Image credit: http://www.jagnefaltmilton.com
  • 11. BUT IT’S NOT ABOUT ARCHITECTURE ONLY. DIGITAL SOLUTIONS AND SYSTEMS HAVE BECOME A CRUCIAL FRONTIER OF INNOVATION WHERE WE EXPLORE BETTER WAYS TO TACKLE MAJOR PROBLEMS. THE SCOPE OF DIGITAL (DESIGN) IS CONSTANTLY BROADENING :
  • 12. SOCIETY   COMMUNITY   PEOPLE X SERVICES PLATFORMS   ECOSYSTEMS  
  • 13. BETAVILLE – COLLABORATIVE ONLINE ENVIRONMENT FOR PARTICIPATORY URBAN DESIGN THAT ALLOWS ANYONE TO JOIN DEVELOPMENT OF REAL CITIES /by Brooklyn Experimental Media Center, NYU & Hochschule Bremen
  • 14. GIVE A MINUTE – VIRTUAL SUGGESTION BOX AND CIVIC ENGAGEMENT PLATFORM THAT AGGREGATES IDEAS AND FACILITATES CONVERSATION /by Local Projects, CEOs for Cities & Rockefeller Foundation
  • 15. Image credit: NASA / Hubble 2
  • 16. ANTICIPATE CHANGE & IDENTIFY OPPORTUNITIES
  • 17. TO BE ABLE TO CREATE RELEVANT AND MEANINGFUL SOLUTIONS & SYSTEMS WE HAVE TO UNDERSTAND THE WORLD AND PEOPLE WE ARE DESIGNING WITH AND FOR ON DIFFERENT LEVELS :
  • 18. SOCIETY & ECOSYSTEMS SOCIETY   > ECONOMIC / POLITICAL / FUTURES RESEARCH, ETC ------------------------------------------ COMMUNITY   COMMUNITY & PLATFORMS > SOCIO-CULTURAL RESEARCH, ETC PEOPLE ----------------------------------------- X PEOPLE & SERVICES SERVICES > HUMAN CENTERED DESIGN / MARKETING RESEARCH, ETC PLATFORMS   ------------------------------------------------- HUMANS & INTERACTION > USABILITY / HUMAN FACTORS ECOSYSTEMS   RESEARCH, ETC
  • 19. THE BROADER WE GO OR THE BIGGER SYSTEMS WE DESIGN, THE MORE WE NEED TO UNDERSTAND THE FUTURE CONTEXT AND SOCIO-CULTURAL REALITIES IN ADDITION TO THE MORE STABLE BEHAVIORS AND HUMAN PRINCIPLES.
  • 21. FIRST WE NEED TO RETHINK THE SYSTEMS WE LIVE IN AND TAKE A BIRD’S GAZE TO THE ISSUES WE ARE FACING. THIS HOLISTIC TOP-DOWN RESEARCH AND ANALYSIS IS NEEDED TO ENSURE THE FRESH FOCUS FOR THE WORK.
  • 22. THE METHODS INCLUDE : RESEARCH AND ANALYSIS OF THE SOCIAL, TECHNOLOGICAL, ENVIRONMENTAL, ECONOMIC AND POLITICAL MACRO FORCES AND SYSTEMS, DONE IN COLLABORATION WITH LEADING EXPERTS.
  • 24. DEFINING A FRESH FOCUS : ALEX BOGUSKY : Introducing Common – part community, part incubator and part media-channel – a “living network for a new brand of capitalism that spreads love and prosperity to all stakeholders.”
  • 25. THEN, WITH A CRISP NEW FOCUS IN MIND WE SHOULD MEET THE VANGUARD OF CHANGE TO IDENTIFY AND DEFINE NEW OPPORTUNITIES. THIS BOTTOM-UP RESEACRH AND ANALYSIS GETS US UNDER THE SKIN OF THE ISSUE TO SEE HOW CHANGE C AN AND SHOULD HAPPEN.
  • 26. SOME OF THE METHODS ARE : INTERVIEWS OF THINKERS AND DOERS – REAL AND VIRTUAL ETHNOGRAPHIES – OBSERVATIONS – IMMERSIONS INTO SOCIAL MOVEMENTS, CURIOUS ARTICLES, QUIRKY BLOGS, EXPLORATIVE REPORTS, ART EXHIBITIONS – ETC.
  • 27. TO IDENTIFY NEW CONCRETE OPPORTUNITIES WE SHOULD EMBRACE FUTURES THINKING : ART CULTURE TECH
  • 28. WE CAN CONNECT AND COLLABORATE WITH THE ONES WHO ARE ON THE CUSP OF CULTURAL, ARTISTIC OR TECHNOLOGICAL CHANGE – PEOPLE WHO DARE TO THINK DIFFERENTLY AND DEVELOP NEW IDEAS ABOUT FUTURE AND ACTIVELY EXPERIMENT WITH NEW MEANS TO GET THERE.
  • 29. THEN DESIRABILITY DEFINE WITH DESIGN THINKING :
  • 30. DESIRABILITY > HOW PEOPLE GIVE MEANING TO THINGS AND WHAT THEY FIND RELEVANT. VIABILITY > WHAT KIND OF MODELS OR SYSTEMS ARE VIABLE AND SUSTAINABLE. FEASIBILITY > WHY SOME TECHNOLOGICAL ENABLERS WILL SUCCEED AND WHY OTHERS WON'T.
  • 31. Image credit: NASA / Hubble 3
  • 34. FIRST : DON’T CREEP – LEAP. BE WILLING TO THINK DIFFERENTLY. “WE CAN’T SOLVE PROBLEMS USING THE SAME KIND OF THINKING WE USED WHEN WE CREATED THEM.” - A lbert Einstein
  • 35. EXPLORE THE TOTAL OPPORTUNITY SPACE FOR INNOVATION : INCREMENTAL EVOLUTIONARY REVOLUTIONARY
  • 36. INCREMENTAL CHANGE MIGHT RESULT TO BACKWARD CHANGE IN THE LONG RUN. EVOLUTIONARY CHANGE CREATES SHORT TERM SUCCESS – BUT THAT’S IT. ONLY THINKING THE UNTHINKABLE CREATES THE CAPACITY TO START A NEW ERA!
  • 37. Sunglasses  by  Jeremy  Sco1  X  Linda  Farrow  SS2011  
  • 38. SECOND : ORCHESTRATE & COLLABORATE. EMPOWERING PEOPLE AT THE VANGUARD OF CHANGE IS THE SAFEST BET FOR SYSTEMIC RADICAL INNOVATION THAT CREATES DESIRABLE, VIABLE AND FEASIBLE MEANS FOR FUTURE.
  • 39. OPEN COLLABORATIVE PROCESS ALLOWS MULTIPLE ENTRY POINTS FOR PARTICIPATION : PROBLEM & IDEATION & EVALUATION & INSIGHT CONCEPTING ITERATION DEFINITION
  • 40. THIRD : DO GOOD – DO WELL. ECOSYSTEMS THAT CREATE VERSATILE VALUE – SUCH AS FINANCIAL, SOCIAL, AND CULTURAL CAPITAL – AND DISTRIBUTE THE VALUE ARE LIKELY TO BE MORE VIABLE AND SUSTAINABLE IN THE LONG TERM.
  • 41. MAKE PROFIT DO HARM X DO GOOD MAKE LOSS
  • 42. FOURTH : TAKE THE LONG AND BROAD VIEW. MORE THAN EVER BEFORE “A DESIGNER IS AN EMERGING SYNTHESIS OF ARTIST, INVENTOR, MECHANIC, OBJECTIVE ECONOMIST AND EVOLUTIONARY STRATEGIST” -R. Buckminster Fuller
  • 43. MARRY DESIGN THINKING WITH FUTURES THINKING. FUTURES THINKING DESIGN THINKING
  • 44. CREATE _______ RADICALLY ____ BETTER ________ FUTURES ______