Creating winning business plan(2)
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This document outlines the key components of an effective business plan, including: 1. An executive summary that conveys the business concept, objectives, and strategy in a concise narrative. 2. Details about the business model including the value proposition, target market, and how value will be delivered. 3. Information on the product or services, customers, competitors, and external environment. 4. Sales estimates and financial projections including a break even analysis, income statement, balance sheet, and cash flow statement. 5. The strategic plan which outlines the activities, tasks, resources needed to achieve objectives and key performance indicators.
Creating winning business plan(2)
- 1. Creating a Winning Business Plan v.2
- 2. Creating a Winning Business Plan v.2 For existing businesses or start ups
- 3. What is a Business Plan?
- 4. It is a story by the entrepreneur or a CEO
- 5. For the following audience • For the financiers/lenders • For the stockholders • For the public at large • For the employees
- 6. What is the story?
- 7. • Where are we now? (The situation/background) • Where are we going? (Our goals/objective) • How do we get there? (The strategy; the choice of action and resources)
- 8. Business planning – an important skill
- 9. Parts of a Strategic Business Plan
- 10. Parts of Business Plan 1.Business Concept and Business Model
- 11. • Business Concept – “ a description of business in not more than 50 words describing product/services/channel and PTM.”
- 12. e.g. “ WHAT IS VENTE”
- 13. e.g. “ WHAT IS SUNCELL”
- 14. • Vision • Mission • Objectives • Key Result Area • Performance Indicator 2. Business Objectives:
- 15. How does a company make money? Inspired by Peter Drucker Business Model
- 16. • Main Value Proposition (MVP) • Primary Target Market (PTM) • How to communicate MVP to PTM • How to deliver value (MVP) to PTM CONTAINS
- 17. BUSINESS MODEL CANVAS By: Alex Osterwalder
- 19. • Technology providers • Senior management • Finance providers • Middle managers 3. Organization:
- 23. SPATRES (what is to be done to meet the objectives) 7. Strategy:
- 24. SPATRES • Strategy • Program • Activities • Tasks • Resources
- 25. ENTERPRISE DELIVERY SYSTEM • Input • Throughput • Output
- 27. THROUGHPUT • Methods • Process • Control • Quality • Supervision
- 30. OUTCOMES The Objectives: 1.Sales 2.Financial: • Cash Flow • Net Income • Turnover 3. Customer Impact 4. Job Generation
- 31. 8. Must be in a long detailed form
- 32. Succession Planning Harvest Issues - IPO and sales to third parties Business failures 8. Exit Strategy:
- 33. 9. Compliance with regulations – most specially laws on safety, health, and environment
- 34. Financials: • Distinct and separate from sales estimate (that comes from macro / micro/industry/ market data
- 35. • BREAK EVEN ANALYSIS • RATIOS: HORIZONTAL AND VERTICAL • Du PONT: ROI, ROE Includes:
- 36. 1. Cash flow statement (3 years) 2. Profit and loss 3. Statement of condition
- 38. Business Plan contains proofs that the plan can be a success
- 40. Is intuition / guesswork enough?
- 42. Hopefully??!
- 43. The elevator pitch – does it work?
- 44. Some entrepreneurs do not have business plan and yet are successful. Why?
- 45. Business Plan writing competition in GSB’s
- 46. How much is the cost of having a business plan outsourced?
- 47. Thank You!
- 48. Credits JORGE U. SAGUINSIN Senior Managing Director