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“The colors you choose can either work for
or against the brand identity you’re trying to create”



       Color Theory for Designer
    Creating Your Own Color Palettes
 http://www.smashingmagazine.com/2010/02/08/color-theory-for-designer-part-3-creating-your-own-color-palettes/
Traditional Color Scheme Types
Monochromatic        color
                schemes are made up of
                different tones, shades
                and tints within a specific
                hue. These are the
                simplest     color
                schemes to create,
                as they’re all taken from
                the same hue, making it
                harder to create a jarring
Monochromatic   or ugly scheme (though
                both are still possible).
Monochromatic
1      2   3    4   5


    • Here are three examples of monochrome color
      schemes. For the most part with these schemes,
      the first color (if we look at this from left to right)
      would likely be used for headlines. The second
      color would be used for body text or possibly the
      background. The third color would likely be used
      for the background (or body text if color #2 was
      used as the background). And the last two colors
      would be used as accents or within graphics.
Monochrome
Analogous schemes are
            created by using three
            colors that are next to
            each other on the 12-
            spoke color wheel.

            Generally,analogous color
            schemes all have the
            same chroma level, but
            by using tones, shades
            and tints we can add
            interest to these schemes
            and adapt them to our
            needs      for   designing
            websites.
Analogous
Analogus
Analogus


                             ere’s a color scheme with the
                              same hues as the one above,
This is a traditional        but with the chroma adjusted
analogous color               to give more variety. It’s now
scheme, and while it’s       much more suitable for use in
visually appealing, there                        a website.
isn’t enough contrast
between the colors for
an effective website
design.                           Example of a traditional
                                      analogous scheme.
Analogus
Dyads or Complementary
• Complementary schemes are created by
  combining colors from opposite sides of the color
  wheel. In their most basic form, these schemes
  consist of only two colors, but can easily be
  expanded using tones, tints, and shades.
• A word of warning, though: using colors that are
  exact opposites with the same chroma and/or
  value right next to each other can be very jarring
  visually .This is best avoided (either by leaving
  white space between them or by adding another,
  transitional color between them).
Dyads or Complementary
Dyads or Complementary



 A wide range of tints, shades,
 and tones makes this a very
 versatile color scheme.

                                Another complementary color
                                 scheme with a wide range of
                                                   chromas.
Don’t forget that beige and brown are really tints
and shades of orange.
Triadic
• Triadic schemes are made up of hues equally
  spaced around the 12-spoke color wheel. This
  is one of the more diverse color schemes.
Triadic
                                   Alternately, using one very
                                bright hue with paired muted
                                 hues makes the single bright
                                          hue stand out more
Using a very pale or dark
version of one color in the
triad, along with two
shades/tones/tints of the
other two colors makes the
single color almost work as a
neutral within the scheme.
Triadic
Double-Complementary (Tetradic)
 Tetradic color schemes are probably the most
 difficult schemes to pull off effectively.




                       A rather unimpressive tetradic
                       color scheme. The best way to
                       use a scheme like this is to use
                       one color as the primary color
                       in a design and the others just
                       as accents.
Double-Complementary (Tetradic)


Tetradic color schemes can
work well for creating color
schemes with similar chromas
and values. Just add a neutral
                                 It works just as well for
(such as dark gray or black)
                                 darker color schemes.
for text and accents.
Using Photos for Color Schemes
Using Photos for Color Schemes




                            Colorful
Using Photos for Color Schemes




                           Bright
Using Photos for Color Schemes




                            Dark
Using Photos for Color Schemes




                            Dark
10 Sites With Great Color Schemes
•   http://wentings.com/
•   http://www.trivuong.com/
•   http://www.oscarbarber.com/
•   http://northeastpeace.com/
•   http://www.mbaarc.com/
•   http://www.studio13.fr/
•   http://www.joyproject.it/en
•   http://blog.morphix.si/
•   http://www.eldesigno.ca/
•   http://lemonstandapp.com/
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
Creating your own_color_palettes
10 Super Useful Tools for Choosing the
         Right Color Palette
•   http://www.colorotate.org/
•   http://kuler.adobe.com/
•   http://colorschemedesigner.com/
•   http://www.colourlovers.com/
•   http://www.colourlovers.com/copaso
•   http://www.colorblender.com/
•   http://aviary.com/tools/toucan
•   http://www.colormunki.com/
•   http://www.colorsontheweb.com/colorwizard.asp
•   http://colorexplorer.com/
Creating your own_color_palettes

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Creating your own_color_palettes

  • 1. “The colors you choose can either work for or against the brand identity you’re trying to create” Color Theory for Designer Creating Your Own Color Palettes http://www.smashingmagazine.com/2010/02/08/color-theory-for-designer-part-3-creating-your-own-color-palettes/
  • 3. Monochromatic color schemes are made up of different tones, shades and tints within a specific hue. These are the simplest color schemes to create, as they’re all taken from the same hue, making it harder to create a jarring Monochromatic or ugly scheme (though both are still possible).
  • 5. 1 2 3 4 5 • Here are three examples of monochrome color schemes. For the most part with these schemes, the first color (if we look at this from left to right) would likely be used for headlines. The second color would be used for body text or possibly the background. The third color would likely be used for the background (or body text if color #2 was used as the background). And the last two colors would be used as accents or within graphics.
  • 7. Analogous schemes are created by using three colors that are next to each other on the 12- spoke color wheel. Generally,analogous color schemes all have the same chroma level, but by using tones, shades and tints we can add interest to these schemes and adapt them to our needs for designing websites. Analogous
  • 9. Analogus ere’s a color scheme with the same hues as the one above, This is a traditional but with the chroma adjusted analogous color to give more variety. It’s now scheme, and while it’s much more suitable for use in visually appealing, there a website. isn’t enough contrast between the colors for an effective website design. Example of a traditional analogous scheme.
  • 11. Dyads or Complementary • Complementary schemes are created by combining colors from opposite sides of the color wheel. In their most basic form, these schemes consist of only two colors, but can easily be expanded using tones, tints, and shades. • A word of warning, though: using colors that are exact opposites with the same chroma and/or value right next to each other can be very jarring visually .This is best avoided (either by leaving white space between them or by adding another, transitional color between them).
  • 13. Dyads or Complementary A wide range of tints, shades, and tones makes this a very versatile color scheme. Another complementary color scheme with a wide range of chromas. Don’t forget that beige and brown are really tints and shades of orange.
  • 14. Triadic • Triadic schemes are made up of hues equally spaced around the 12-spoke color wheel. This is one of the more diverse color schemes.
  • 15. Triadic Alternately, using one very bright hue with paired muted hues makes the single bright hue stand out more Using a very pale or dark version of one color in the triad, along with two shades/tones/tints of the other two colors makes the single color almost work as a neutral within the scheme.
  • 17. Double-Complementary (Tetradic) Tetradic color schemes are probably the most difficult schemes to pull off effectively. A rather unimpressive tetradic color scheme. The best way to use a scheme like this is to use one color as the primary color in a design and the others just as accents.
  • 18. Double-Complementary (Tetradic) Tetradic color schemes can work well for creating color schemes with similar chromas and values. Just add a neutral It works just as well for (such as dark gray or black) darker color schemes. for text and accents.
  • 19. Using Photos for Color Schemes
  • 20. Using Photos for Color Schemes Colorful
  • 21. Using Photos for Color Schemes Bright
  • 22. Using Photos for Color Schemes Dark
  • 23. Using Photos for Color Schemes Dark
  • 24. 10 Sites With Great Color Schemes • http://wentings.com/ • http://www.trivuong.com/ • http://www.oscarbarber.com/ • http://northeastpeace.com/ • http://www.mbaarc.com/ • http://www.studio13.fr/ • http://www.joyproject.it/en • http://blog.morphix.si/ • http://www.eldesigno.ca/ • http://lemonstandapp.com/
  • 35. 10 Super Useful Tools for Choosing the Right Color Palette • http://www.colorotate.org/ • http://kuler.adobe.com/ • http://colorschemedesigner.com/ • http://www.colourlovers.com/ • http://www.colourlovers.com/copaso • http://www.colorblender.com/ • http://aviary.com/tools/toucan • http://www.colormunki.com/ • http://www.colorsontheweb.com/colorwizard.asp • http://colorexplorer.com/