SlideShare a Scribd company logo
 
Jon Phillips  Business + Community Developer [email_address]
share, reuse, and remix— legally
sf, nonprofit, small, 4.5yearsold, freelicenses, freetools, scientists, artists, authors, educators, business, bloggers, vloggers, lawyers, writers, developers, business, commerce
If you want to... content, then you need to  ASK ! Copy/Distribute Publicly Perform Publicly Display Build Upon Digitally Distribute
CC provides  free licenses  for content (creative works).
 
 
 
 
 
 
 
Pre-digital copying and sharing
Permissions Culture vs. Participatory Culture
Restrictions vs. Freedoms
All Rights Reserved.
No Rights Reserved.
Some Rights Reserved.
 
 
 
 
 
 
 
 
 
http://creativecommons.org/license/by/3.0 Unless otherwise noted, this work is licensed under a CC Attribution 3.0 unported license.
 
 
 
 
 
 
 
~200-300 million pieces of CC licensed content on the web
Creative Commons lowers the transaction cost associated with reuse of creative works (content)...
Creative Commons has empowered the  Sharing Economy  to flourish.
Misconception Creative Commons licensing  is not for business.
 
Sharing Economy Stereotypes  sharing, notforprofit, illegal, free, small, limited, confusing, immature, unstable, risky, local, grassroots, custom, tshirt, jeans
Reality .
Sharing is cultural status quo.
 
Commercial Economy Stereotypes  expensive, forprofit, distant, corporate, evil, unfriendly, complex, establishment, suit, tie, jetsetting, bigbusiness, faceless
Reality.
Transactions have a cost.
How may sharing be sustainable?
How may commerce be  more human?
 
How can CC bridge the sharing and  commercial economies?
 
 
CC+ is a human, legal and technical solution to bridge the sharing and commercial economies.
CC has solved the  legal  part (with primary 6 CC licenses).
CC has structured the  social  and  technical  part.
LEGAL FACT CC public licenses  are not exclusive.‏
 
morePermissions
Social  (including business)‏
 
 
 
Commercial licensing (Magnatune, PumpAudio, Scoopt)‏
 
 
 
Revenue sharing (Blip.tv, Revver)‏
 
 
Social media advertising (make commercial use,  but give me a cut)‏
Media Hosting,  Content Registries &  Free Market Interoperability
Raise the level of water for all boats.
Technical
CC link + morePermissions link
Metadata “hooks”
cc:morePermissions
cc:attributionURL
cc:attributionName
 
<span  xmlns:cc=&quot;http://creativecommons.org/ns#&quot; xmlns:dc=&quot;http://purl.org/dc/elements/1.1/&quot;> <span  rel=&quot;dc:type&quot; href=&quot;http://purl.org/dc/dcmitype/Text&quot; property=&quot;dc:title&quot;>M y Book</span> by  <a  rel=&quot;cc:attributionURL&quot;   property=&quot;cc:attributionName&quot;   href=&quot;http://rejon.org/my_book&quot; > Jon Phillips </a>  is licensed under a  <a  rel=&quot;license&quot;   href=&quot;http://creativecommons.org/licenses/by/3.0/&quot; >Creative Commons Attribution 3.0 License</a>.  <span  rel=&quot;dc:source&quot;   href=&quot;http://deerfang.org/her_book&quot; /> Permissions beyond the scope of this license may be available at <a  rel=&quot;cc:morePermissions&quot;   href=&quot;http://somecompany.com/revenue_sharing_agreement&quot; >somecompany.com</a>. </span>
 
 
Application integration is great...
...Platform integration is brilliant!
 
and making commercial deals on behalf of consenting users...
Lower transaction costs
Empower sharing that  already happens...
Opportunity exists in...
commercializing useful services
high quality content
better distribution
3 Ways to Get Involved
1.  Integrate CC+ into web  platforms and applications Technically and Socially...
2.  Focus and demonstrate at least one strong business approaches... (revenue sharing, social media advertising,  content hosting/registry, etc)‏
3.  Connect with other  CC+ providers
BONUS Work with CC on promotions :)‏
Join the CC+ Network...
Jon Phillips  Business + Community Developer [email_address]
 

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Creative Commons CC+ Overview

Editor's Notes

  • #2: Calling this social