Creativity assignment -devyani shukla
- 1. CREATIVITY
- 2. Before I entered the store: DOOR WAS WIDE AJAR!! THE BRIGHT COLOURS INSIDE MADE ME FEEL WARM AND WELCOME
- 3. Environment THE PLACE WAS FULL OF VIBRANT COLOUS AND BRIGHT LIGHT, EMITTED POSITIVITY THE INTERIORS WERE SIMPLE. LIGHTS AND DECORATIONS BROUGHT IN THE FESTIVE MOOD, (DIWALI, A MAJOR FESTIVAL IN INDIA, IS CLOSE)!! TRENDY MUSIC IN THE BACKGROUND, MAKES ONE FEEL RELAXED AND HAPPY BRIGHT COLLECTION FOR THE FESTIVE SEASON- VERY ATTRACTIVE SPACIOUS STORE, HENCE NO BANGING INTO EACH OTHER! CASH COUNTER IS IN THE CENTRE OF THE STORE, VERY CONVENIENT. SECURITY AT THE ENTRANCE FOR ROUTINE CHECKING
- 4. Personnel SALESPEOPLE DO NOT INTERRUPT UNLESS ASKED, I FIND THIS A VERY HOMELY ATTITUDE THEY ARE MOSTLY YOUNG AND HAVE A GREEN AND WHITE UNIFORM. THEY MATCH THE TRENDY SETTING OF THE STORE. THEY ARE HELPFUL AND POLITE TO ALL THE QUERIES.
- 5. Products ON ENTERING THE FIRST SECTION IS THE ETHNIC ONE ON ONE SIDE, TRENDY ONES ON THE LEFT.(FOR WOMEN) CHILDREN CLOTHES ARE IN THE CENTRE AND MEN COLLECTION AT THE BACK. THIS IS INSIGHTFUL IN THE SENSE THAT 90% OF CUSTOMERS ARE FEMALE ADULTS, SO STRATEGIES TO ATTRACT THEM HAVE BEEN EMPLOYED. THE PRICES OF CLOTHES ARE ATTRACTIVE AND WELL PRICED FOR THE TRENDY ONES, A LITTLE EXPENSIVE FOR ETHNIC COLLECTION. “SALE SCHEMES” ARE THE FORTE OF THE STORE, SUBJECT TO CHANGE WITH NEW SEASON.
- 6. Customers AFOREMENTIONED, THE CUSTOMERS ARE USUALLY LADIES. MOST GO TOWARDS THE TRENDY SECTION. THEY CAN TOUCH, TRY ON, LOOK AT ALL CLOTHES FOR AS LONG AS THEY WANT WOMEN SPEND A LONG TIME BROWSING THROUGH CLOTHES AND CHOOSING THEIR PICK. A HIGH PERCENTAGE ENDS UP BUYING SOMETHING OR THE OTHER.
- 7. Other Observations ONE CAN SPEND HOURS IN THERE. THEY HAVE GOOD CUSTOMER RELATION TACTICS VIA UPDATING THROUGH SMS, WISHING ON IMPORTANT DATES, ETC. HIDDEN OPPORTUNITY- THEY CAN IMPROVE UPON THE MEN SECTION BY PROMOTION, BETTER MERCHANDISE AND DISCOUNTS
- 8. ENTRANCE: THE DOOR IS OPENED BY A GUARD THE STORE EXUDES A ROYAL AND EXPENSIVE PERCEPTION. THE FONT TOO LOOKS ARTISTIC AND CLASSY!
- 9. Environment SPARSE LOOK NEATLY ARRANGED JEWELLERY FORMIDABLE APPEARANCE, NO MUSIC SIMPLE INTERIORS SENSED A STRICT ORDER MADE ME RUN AWAY!!
- 10. Personnel EMPLOYEES STAND TO GREET AS SOON AS ONE ENTERS THE PLACE AND ASK FOR THE CUSTOMER’S REQUIREMENTS THOUGH EMPLOYEES ARE YOUNG AND PRETTY, THEY HAVE A FORMAL UNIFORM I GUESS, THE RICH AND ELDERLY MIGHT ENJOY THIS PRACTICE, DEFINITELY NOT A PLACE FOR YOUNGSTERS
- 11. Products LINES OF JEWELLERY ARE ARRANGED ON EITHER SIDE WHICH U CAN SEE ON ASKING. LATEST DESIGNS, MOSTLY DIAMOND COLLECTION.
- 12. Customers CUSTOMERS ARE AGAIN USUALLY LADIES OF AN AVERAGE AGE OF BETWEEN 30-50. THEY USUALLY COME ALONE, WITH SPOUSE, WITH CHILD OR FRIEND/SISTER. THEY DEEPLY EXAMINE THE PRODUCT AND HAVE LONG DISCUSSIONS WITH EMPLOYEES. PEOPLE ONLY VISIT IF THEY ARE ACTUALLY LOOKING FOR SOMETHING. USUALLY THERE IS NO RANDOM BROWSING, HENCE NO RUSH, FEW CUSTOMERS.
- 13. Other Observations FOR THE OCCASION OF “KARVA CHAUTH”, ANOTHER INDIAN FESTIVAL, THEY HAD MADE ARRANGEMENTS FOR APPLYING MEHENDI. HIDDEN OPPORTUNITIES LIE IN HEAVY ADVERTISEMENT DURING FESTIVALS AND GIVING A MORE FRIENDLY EMVIRONMENT, SO THAT CUSTOMER DOESN’T MIND PAYING.
- 14. ON ENTERING THE STORE LOOKS INVITING DOOR OPENED BY A GUARD SENSE OF TRENDY INTERIOR FEATURES THE FONT SIZE IS BIG AND LOUD.
- 15. Environment THE PLACE IS FULL OF COLOURS AND VARIETY IT IS WARM AND REFRESHING GOOD MUSIC IN THE BACKGROUND IT MAKES ONE FEEL COMFORTABLE
- 16. Personnel PERSONNEL CONSISTS OF MOSTLY MEN IN THEIR LATE 20S AND 30S. THEY ARE ASSIGNED AN AREA AND COME TO TALK ONLY WHEN ASKED, OTHERWISE THEY JUST STAND CLOSE TO CUSTOMERS TO HEAR IF THEY ARE NEEDED. THEY HAVE A UNIFORM AND CAP. THERE ARE ALSO SENIOR EMPLOYEES WHO HELP TO DETERMINE FINAL PURCHASING.
- 17. Products IMMEDIATELY AS ONE ENTERS, THERE IS A DISPLAY OF SMALL DECORATIVE ITEMS ON PARALLEL SHELVES. THE BOUNDARY CONSISTS OF ROOM REPLICAS. THERE IS FURNITURE IN THE MIDDLE AND BATHROOM ACCESSORIES AT THE BACK, AND LOADS OF OTHER STUFF.
- 18. Customers MOST CUSTOMERS ARE COUPLES OR ELDERS SEEKING HOME FURNISHING ITEMS THE AMBIENCE OF THE PLACE IS CLASSY AND COMFORTABLE WHERE CUSTOMERS CAN EXAMINE THE ITEMS AT LENGTH, BUT UNDER SUPERVISION. THEY STAY FOR A LONG TIME, BUT VERY FEW END UP PURCHASING SOMETHING IN THE FIRST GO.
- 19. BEFORE ENTERING: THE STORE IS WIDE OPEN AND WELCOMING IT IS AN ELECTRONIC STORE HAVING ALL THE GADGETS AND HOME APPLIANCES FOR ALL THE CUSTOMERS WHO NEED TO BUY THEM AT REASONABLE PRICES, THE STORE LOOKS ALLURING ENOUGH! THE NAME, FONT SIZE AND COLOUR SCHEME EASILY DISPLAY WHAT THE STORE CONTAINS
- 20. Environment THE STORE IS BRIGHTLY LIT, FULL OF ELECTRONIC STUFF – ALMOST EVERYTHING BASIC ONE CAN THINK OF IT HAS CIRCULAR AS WELL AS PARALLEL PANELS DISPLAYING THE PRODUCTS. EASY TO FIND THINGS THERE IS LOUD MUSIC, CONSISTENT WITH THE STORE IMAGE THE CEILING AND FLOOR ARE LIGHT COLOURED, CONTRASING THE MERCHANDISE THE OVERALL FEELING IS POSITIVE, THOUGH I FELT HAVING SOME COMPANY WOULD BE BETTER!!
- 21. Personnel THE SALESPEOPLE ARE ALL MEN IN THEIR 30S OR SO. THEY ARE READY FOR ASSISTANCE, AND COME TO ASK IF A CUSTOMER NEEDS HELP AS SOON AS ONE TOUCHES THE MERCHANDISE OR EVEN SIMPLY STARES AT IT FOR A LONG TIME THEY NARRATE THE DETAILS OF PRODUCTS TO WHOEVER ASKS FOR THEM AND TREAT EVERY CUSTOMER IN SIMILAR WAYS THEY HAVE A SIMPLE BLACK AND WHITE UNIFORM, MAKES IT HARD TO IDENTIFY THEM
- 22. Products FIRST PRODUCTS ONE WILL FIND ARE- MOBILE PHONES AND CAMERAS!! LESSER PRICE COMMODITIES ARE IN THE FRONT AREA, MEDIUM ONES ARE BEHIND AND THE MOST EXPENSIVE ONES ARE THE FARTHEST. THEY ARE ARRANGED AS DISPLAY ITEMS FOR THE CUSTOMERS HEAVY SALE HAS BEEN OFFERED ON MOST, WITH BIG FONT!!
- 23. Customers CUSTOMERS OF ALL AGES AND BOTH GENDERS MAKE A VISIT THEY MAKE QUERIES ABOUT THE PRODUCTS OF INTEREST AND STAY FOR A REASONABLE TIME THEY WERE EXCEPTIONALLY HIGH NUMBER OF CUSTOMERS MAYBE DUE TO THE SALE OR PRETTY PRICES TOUCHING IS ONLY ENCOURAGED FOR MOBILES, LAPTOPS AND CAMERAS.
- 24. Other Observations THERE WERE AMAZING REMOTE GAMES FOR CHILDREN FOR FREE, HENCE EVEN CHILDREN LIKED TO VISIT THE PLACE.
- 25. Before I enter the store: THE STORE LOOKS ATTRACTIVE ONLY FOR CHEAP EVERYDAY PRODUCTS OR GIFTS THE NAME IMMENSELY HELPS IN CONVEYING THAT- IT MEANS ONE CAN BUY ANYTHING WITHIN 100 RUPEES( A MEAGRE AMOUNT) THE STORE IS SMALL AND DOOR IS OPEN ONE EASILY FEELS LIKE EXPLORING THE GOODIES!!
- 26. Environment THE PLACE IS QUITE SMALL AND CROWDED WITH HARDLY MUCH SPACE TO WALK. THE STORE PEOPLE MUST CONSIDER EXPANSION OF THE STORE TO PREVENT CLUTTER MAKES ME WANT TO RUN AWAY!!
- 27. Personnel THERE ARE JUST TWO SALESMEN, NOT MUCH SPACE TO ACCOMMODATE MORE THEY ATTEND ONLY IF A CUSTOMER CALLS THEM. •THEY HAVE A BRIGHT YELLOW UNIFORM, MAKES IT EASY TO IDENTIFY THEM
- 28. Products SINCE IT IS A SMALL OUTLET, PRODUCTS ARE DISPLAYED EVERYWHERE AND ARE A BIT RANDOM!! REQUIRES PEOPLE TO CHECK OUT THE WHOLE PLACE MOSTLY HAS CHEAP HOME STUFF LIKE KITCHEN EQIPMENTS, SWEETS, TOYS, ETC.
- 29. Customers CUSTOMERS ARE MOSTLY GIRLS, THOUGH MEN, WOMEN AND CHILDREN VISIT THE STORE TOO THEY CAN TOUCH, EXAMINE THE PRODUCT FOR AS LONG AS THEY WANT CUSTOMERS SPEND CONSIDERABLE TIME OWING TO THE TEMPTING OFFERS AND END UP BUYING SOMETHING OR THE OTHER MOSTLY, THE FOLLOW THE ROUTE STAIGHT DOWN TO THE END, AND TO THE FRONT AGAIN
- 30. BEFORE ONE ENTERS: THE DOOR IS CLOSED, BUT STILL LOOKS WELCOMING WITH A PULL SIGN. IT IS AN EVERYDAY SHOE STORE WITH REASONABLY PRICED SHOES. THE BRAND NAME HELPS THE CUSTOMER TO DECIDE IF THE WANT TO GO IN OR NOT
- 31. Environment THE PLACE IS SPARSE AND MINIMAL IN ITS DISPLAY EASY TO LOOK AROUND NOT VERY LIVELY, DEFINITELY FEELS UNCOMFORTABLE DURING BROWSING CUSTOMERS DO NOT SPEND A LONG TIME
- 32. Personnel PERSONNEL HELP A PERSON TO TRY ON SHOES, KEEP WATCHING IF ANYONE NEEDS ASSISTANCE THEY ARE MEN WITH RED UNIFORM
- 33. Products PRODUCTS ARE ARRANGED AT THE WALLS DIVIDED INTO DIFFERENT SECTIONS HAVE AN ARRAY OF CHOICES FOR MEN, WOMEN AND KIDS
- 34. Customers CUSTOMERS OF ALL AGE GROUPS VISIT THE STORE THEY DO MAKE A PURCHASE, MOSTLY ON MISSION TOUCHING IS NOT ENCOURAGED, SALESPEOPLE TAKE OVER IF THEY OBSERVE SUCH A CASE THEY OBSERVE AROUND THE PLACE AND LEAVE SHORTLY
- 35. CONCLUSIONS THE AMBIENCE AND ENVIRONMENT DEEPLY IMPACT THE CUSTOMERS WILL TO MAKE A PURCHASE ATTRACTIVE OFFERS ARE A CARROTSTICK FOR MANY DECORATIONS, MUSIC AND AN INFORMAL AIR GREATLY ENHANCE NUMBER OF VISITORS IT WAS A GREAT LEARNING EXPERIENCE FOR ME. I ENJOYED A LOT, TO SEE THINGS I’D NEVER NOTICED BEFORE!!!
- 36. GOOD DAY!!!!