Creativity course assignment 2
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The cosmetic store had pale colors inside and strong colors outside with a contrast that was nice. The floor was made of white tiles. It was crowded with products both inside and outside. There was a sweet perfume smell. The security guard was located at the entrance and was intimidating. The left-handed bar had a yellow color scheme throughout. It was brightly lit with music playing at an appropriate volume. It focused on featuring famous left-handed people. Employees wore matching uniforms and treated all customers equally. The restaurant was located in the countryside with a wood interior and large windows providing bright natural light. Live music was playing that fit the rustic environment. Employees wore shirts with the restaurant name and treated all customers
Creativity course assignment 2
- 1. Immage 1: A Cosmetic Store Before you enter the store: Does the store draw you in? If so, how? It drew me in indeed. It was painted in blue in the front (my favorite color), and was the only one with a table selling products outside the store as well. Is the door open or closed? It was closed all the time How does it make you feel? Since the weather in my country is hot, having a closed-door store means that it has air- conditioned, which gives it exclusivity among others. How big is the sign lettering and in what font? I would say about average. Although the contrast in colors (white and blue) gives a peculiar sight of the store. Environment What was the color scheme of the store? How does this affect you? It was pretty neat, actually. It had basic colors inside and outside. They had pale colors inside and strong colors outside. Nice contrast, I must add. What type of floor does the store have? How does this affect the environment? It was mainly made of white tiles. Very elegant and simple.
- 2. How high is the ceiling? How does it feel? I’d say it’s about average height. It doesn’t give the sensation of anxiety when facing very high ceilings. How bright lit is the store? How does this affect you? All the lights were turned off but some special lights located above some selves. Brightness by artificial lights was not really necessary given the fact that it was very sunny, and everything was clear. How loud is the environment? Very. The store is located in a plaza, so there were many other stores with garage sales (loud music included) What is causing the noise? There were many stores with garage sales. Ergo, a lot of people were outside walking and talking at the same time, not to mention the loud music coming out from a music store. Is there music playing? If so, does it fit the environment? There was. But unfortunately, it didn’t fit the environment. Is the store warm or cold? It was perfect! Given the fact that we had around 100°F outside the store, and inside we had AC, it was heaven! Is the store crowed with merchandise? Or is it sparse? It was crowed! It was so crowded that they even had to put some products outside the store! Does the store have a distinctive smell? It does. Very sweet perfumes. Not bad at all, I must add. Where is the cash register located? At the very end of the store. People have to struggle a bit to have access to it, actually. How visible is the store security? Very!! And I think it’s one of the main issues, at least for me. It was located in the very entrance, carrying a gun with a very intimidating face.
- 3. How long do you want to stay in the store? Depends. Since it represented an “oasis”, it gives me the sensation of well-being. But the guard at the entrance is very annoying, so it makes me want to leave the place. Does the environment influence the perceived value of the merchandise? I think so. Sometimes I thought to myself: “This store does not belong in this place”. The place was way too chaotic for a store like that. Personnel How long does it take before a sales person initiates contact? Not too long. Almost immediately after someone enters the store. Does the salesperson have a script to follow with each costumer? I think so. I guess they were trained to follow a code/script with each costumer Does the salesperson treat different costumers differently? Yes, they do. It depends whether you are a guy of a girl (generally, they treat girls better), and it depends also on how you look. What it the ratio of salespeople to costumer? I would say 3:1 What age and gender are the employees? All of them were women, between 20 and 30 years old. Are the salespeople using the store products? I guess. Didn’t notice to be honest. Do the salespeople have a uniform? Yes. All of them. Red and white uniforms. Do the salespeople match the stores image? I think they do. We can recognize them when entering the store. They are “bounded” to the brand somehow.
- 4. Products What is the first product that you notice? Lipsticks Is there a central display table with featured product? Yes, and not only one but several tables. Where are items that are “for sale” located in the store? Pretty much everywhere… from the entrance to the very end of the store How are the products arrange? By function? By price? By color? By function. The store was divided depending on the functions of each one of their products. Are there free samples or demonstrations? There were free samples of the main products What products are at eye level? Only perfumes… the rest were either too low or too high for the eye What items in the store are in the least accessible location? Facial cream. They were locked in a shelf. Where are the most and least expensive products located? The most expensive was located in the very back of the store, and the least expensive hanging from a shelf in the corridor. Are the prices of the products easy to find? No. Actually none of the products had prices on them. I had to look for a salesperson and ask them personally Are there impulsive items near the cash register? Actually they were. Some of them were very funny and cute hangers
- 5. Customers: Are most costumers alone or with someone else? What is the relationship? Mostely, they are with someone else. It seems that they are relatives What is the average age and gender of the customers? Mainly girls, from 25 to 35 years old. When a customer enters a store, do they tend to walk in the same path or direction? They do. The store is organized in such a way that all the customers follow the path. How long do customers stay in the store? About 15 minutes Do costumers touch the products? Is this encouraged? They do, but it depends of the product. Some products are prohibited to touch. Do most costumers appear to be on a mission? Or they are browsing? They all seem to be browsing What percent of costumers purchase products in the store? I would say about 50%.
- 6. Immage 2: A bar Before you enter the store: Does the store draw you in? If so, how? It has this beautiful sign “Left- handed bar”. So I was curious and went in. Is the door open or closed? It was open. How does it make you feel? It was a welcoming fact, actually. When a door is open, it means that everyone is welcome there. How big is the sign lettering and in what font? I would say about average. It was painted in yellow with nice hand-writing. Environment What was the color scheme of the store? How does this affect you? Not bad. It had a yellow color as the standard color of all the store. Yellow is my least favorite color, but it gave the place a nice touch. What type of floor does the store have? How does this affect the environment? Wooden floor. Very elegant and simple. How high is the ceiling? How does it feel? I’d say it’s about average height. I’ve seen places with higher ceilings How bright lit is the store? How does this affect you? It was very bright. It is a two-story bar with an open space, so the light comes inside pretty much at all times. How loud is the environment? It was ok. It had music since it’s a bar, but not too loud, so people can always speak without shouting. What is causing the noise? There are many bars around there as well. All of them have music inside.
- 7. Is there music playing? If so, does it fit the environment? There was. It was ok. The music selection was also ok. Is the store warm or cold? It was perfect! Downstairs the temperature is a bit hot, but in the upper level there’s AC, so if you feel too hot, you can go up and refresh yourself. Is the store crowed with merchandise? Or is it sparse? Since it’s a bar, all you can see are tables where to sit and the bar itself where you order drinks. Does the store have a distinctive smell? Not really. Where is the cash register located? Where the bar-tender is. I don’t think there’s a special place for it. How visible is the store security? There wasn’t any! It is so surprising because I expected to find someone who would take care of the security, but there was no one. How long do you want to stay in the store? A lot. It has cheap drinks and a very interesting concept. People who work there are left-handed. They even have pictures of famous people who are left-handed, including Ned Flanders from The Simpsons. Does the environment influence the perceived value of the merchandise? Definitely. I think it has an added-value. The pictures in the wall are a very nice touch
- 8. Personnel How long does it take before a sales person initiates contact? As soon as you approach the bar Does the salesperson have a script to follow with each costumer? I think so. It’s a very colloquial interaction Does the salesperson treat different costumers differently? No. I thought that they were going to treat left-handed people better, but actually no. What it the ratio of salespeople to costumer? I would say 4:1 What age and gender are the employees? Girls are in the med-twenties. Boys are older than 30 years old Are the salespeople using the store products? They have the logo of the store in their shirts Do the salespeople have a uniform? Yes. All of them. Black shirt and jeans Do the salespeople match the stores image? I think they do. We can recognize them when entering the store. They are also “bounded” to the brand. Products What is the first product that you notice? Beers Is there a central display table with featured product? Not really. All drinks are kept in a fridge. Where are items that are “for sale” located in the store? In the fridge and/or kitchen. No visible “for sale” items were easily spotted whatsoever.
- 9. How are the products arrange? By function? By price? By color? By function. All drinks that are alike, are held in one place, and so on. Are there free samples or demonstrations? Unfortunately no. What products are at eye level? German beers and vodka. What items in the store are in the least accessible location? Food. They are all kept in the kitchen Where are the most and least expensive products located? I honestly don’t know. I guess that the most expensive drink is in the bar and the most expensive food is in the kitchen Are the prices of the products easy to find? They are all in the menu chart. Are there impulsive items near the cash register? Yes. Some products designed for left-handed people (can openers, etc.) Customers: Are most costumers alone or with someone else? What is the relationship? Mostly, they are with someone else. They are mostly friends. What is the average age and gender of the customers? Mainly guys. Most to them are above their 30’s. When a customer enters a store, do they tend to walk in the same path or direction? They do. Since the bar is full of pictures of famous left-handed men and women, they first look at the pictures before sitting in the tables. How long do customers stay in the store? At least a couple of hours, having drinks and eating. Do costumers touch the products? Is this encouraged? They do, but it depends of the product.
- 10. Do most costumers appear to be on a mission? Or they are browsing? Not really. What percent of costumers purchase products in the store? I would say about 80%. Most of the people who enter the bar, stay. Immage 3: A restauant Before you enter the store: Does the store draw you in? If so, how? It had nothing special in the entrance. Well, to be honest, it has big and fancy windows. Is the door open or closed? It was closed. How does it make you feel? Nothing in particular. It was a bit hard to open the doors though, they were very heavy. How big is the sign lettering and in what font? The bar didn’t have the name outside, but in the lobby. It had a decent size. Environment What was the color scheme of the store? How does this affect you? It was mainly brown, made of wood. It was a very cozy place located in the country- side of my country, so it had a nice touch. What type of floor does the store have? How does this affect the environment? Wooden floor. Very elegant, spacious and simple. How high is the ceiling? How does it feel? I’d say it’s about average height. It had a peculiar form though, like a barn. How bright lit is the store? How does this affect you? It was very bright. It is very big windows and the sun lights came straight to the restaurant. Plus, it had a beautiful sight to the country side.
- 11. How loud is the environment? A bit loud. There was a band playing national/country music. But the noisy was not that loud What is causing the noise? A very creative band playing inside the restaurant. Is there music playing? If so, does it fit the environment? Fits perfect. Actually it is the main event of the restaurant. That’s way it is so popular. Is the store warm or cold? I had the perfect weather. Is the store crowed with merchandise? Or is it sparse? Since it’s a restaurant, there are no products on sight. Does the store have a distinctive smell? No. Just a regular smell. Where is the cash register located? I don’t know. I looked for it but I couldn’t find it! How visible is the store security? There wasn’t any! It’s great because you feel free to enter and leave the store without paying attention to it. How long do you want to stay in the store? A lot. It had a beautiful sight to the country side, nice big windows and great food. Not to mention the band that was playing. It was simply amazing. Does the environment influence the perceived value of the merchandise? Definitely. Being in a sole-restaurant in the “middle of nowhere”, with a great atmosphere, was awesome Personnel How long does it take before a sales person initiates contact? As soon as you sit in the table.
- 12. Does the salesperson have a script to follow with each costumer? I think so. It’s a very colloquial interaction with ever costumer. Does the salesperson treat different costumers differently? No. They just treat everyone the same way What it the ratio of salespeople to costumer? I would say 7:1 What age and gender are the employees? Mixed… Girls and boys are in their med- twenties. Are the salespeople using the store products? They have the logo of the store in their shirts Do the salespeople have a uniform? Yes. All of them. Red and white shirt and black pants Do the salespeople match the stores image? Yes. Although the restaurant does not have a logo, at least an official one, they have the name of the restaurant printed in the shirts.
- 13. Products What is the first product that you notice? Snacks set up in the tables. Is there a central display table with featured product? Not really. All tables are set up around a central stage. Where are items that are “for sale” located in the store? In the fridge and/or kitchen. No visible “for sale” items were easily spotted whatsoever. How are the products arrange? By function? By price? By color? By function. All food and drinks located in the manu were separated by taste, so were the drinks. Are there free samples or demonstrations? No. What products are at eye level? None. What items in the store are in the least accessible location? Food. They are all kept in the kitchen Where are the most and least expensive products located? Since it’s a restaurant, I guess that everything was located in the fridge. Are the prices of the products easy to find? They are all in the menu chart. Are there impulsive items near the cash register? I couldn’t find the cash register Customers: Are most costumers alone or with someone else? What is the relationship? Mostly, they are with someone else. They are mostly friends or relatives What is the average age and gender of the customers? Mixed. Most to them are above their 30/40
- 14. When a customer enters a store, do they tend to walk in the same path or direction? No. Although the place itself is beautiful, they don’t look around. They just try to find a free spot where to sit. How long do customers stay in the store? At least a couple of hours, having drinks and eating. Do costumers touch the products? Is this encouraged? No. They have to order it first. Do most costumers appear to be on a mission? Or they are browsing? Not really. What percent of costumers purchase products in the store? I would say about 90%. Most of the people who enter the restaurant, stay. Immage 4: A pet store Before you enter the store: Does the store draw you in? If so, how? I love animals, that’s a fact. But the store had this couple of teddy bears, so adorable, so it became irresistible. Is the door open or closed? Closed. How does it make you feel? Very curious. I could hear the sounds of the animals, and I wanted to open the door and go inside. How big is the sign lettering and in what font? It was way too high for my taste. I had to lean my head backwards very much in order for me to see the whole sign
- 15. Environment What was the color scheme of the store? How does this affect you? It was blue. I like blue because it makes me feel calm. I really liked it What type of floor does the store have? How does this affect the environment? White titles. Didn’t like it that much. How high is the ceiling? How does it feel? It was very big. It made me feel a bit anxious. How bright lit is the store? How does this affect you? It had neon lamps and night table lamps everywhere. Not to mention the lamps of the aquariums. How loud is the environment? Animals making noises all the time. It was fun rather than annoying. What is causing the noise? Animals trying to communicate with the environment. Is there music playing? If so, does it fit the environment? There wasn’t. I wish I could listen to some classical music. Is the store warm or cold? It was a bit warm for my test. Is the store crowed with merchandise? Or is it sparse? It was a bit crowded, we could see of everything from the moment I entered the store. Does the store have a distinctive smell? Yes, and not that pleasant Where is the cash register located? At the end of the store. How visible is the store security? At the entrance of the store. A big guy carrying a gun.
- 16. How long do you want to stay in the store? It was cute looking at all the animals. But it came a point where the smell was unbearable. Does the environment influence the perceived value of the merchandise? It did. It was a fancy mall located in the city center. Thus, the animals that were sold there were very expensive. Personnel How long does it take before a sales person initiates contact? There was just one girl. She initiated contact just after someone approached her. Does the salesperson have a script to follow with each costumer? I think so. It’s a very colloquial interaction with ever costumer. Does the salesperson treat different costumers differently? No. They just treat everyone the same way What it the ratio of salespeople to costumer? There just one person there. So, it depends of the number of costumers. What age and gender are the employees? One girl, around 25 years old Are the salespeople using the store products? .- Do the salespeople have a uniform? No. Do the salespeople match the stores image? No. I couldn’t find any link between the salesperson and the store image. Products What is the first product that you notice? An adorable couple of Who- Knows-What teddy bear animals in the entrance
- 17. Is there a central display table with featured product? Not really. All the animals are placed in cages around the store. Where are items that are “for sale” located in the store? All around it. How are the products arrange? By function? By price? By color? By function. All the animals of the same kind are placed close by. Are there free samples or demonstrations? No. What products are at eye level? Yes. All of them What items in the store are in the least accessible location? Yes… all of them. Where are the most and least expensive products located? I don’t know where the most expensive animal was located, but all of them were jus there, like “blending” ones with each others. Are the prices of the products easy to find? No. Once you spotted an animal in which you were interested, you have to go and ask the salesperson. Are there impulsive items near the cash register? Maybe dog tags or collars for your pets ;) Customers: Are most costumers alone or with someone else? What is the relationship? Mostly, they are with someone else. They are mostly friends or relatives What is the average age and gender of the customers? Girls. Not older than 30. When a customer enters a store, do they tend to walk in the same path or direction? No. Although the place itself is beautiful with all the animals, when the customers go in, they all go to look for the animals they are interested in.
- 18. How long do customers stay in the store? At least a couple of hours, having drinks and eating. Do costumers touch the products? Is this encouraged? They allow you to touch some animals, not all of them tough Do most costumers appear to be on a mission? Or they are browsing? Just browsing What percent of costumers purchase products in the store? I would say about 10%. Most of the people who enter the restaurant are just having fun looking at the animals.
- 19. Immage 5: In a bookstore (Don’t mind the quality… thank you ) Before you enter the store: Does the store draw you in? If so, how? Not really. I needed to get something for myself, that why I entered it. Had that not been the case, I wouldn’t have gotten in. Is the door open or closed? Closed. How does it make you feel? No particular feeling. How big is the sign lettering and in what font? It was very big. Actually, it is one of the most popular book stores in Nicaragua.
- 20. Environment What was the color scheme of the store? How does this affect you? It was light blue. Although I like blue, the walls were dirty, so I didn’t like it that much What type of floor does the store have? How does this affect the environment? White titles. How high is the ceiling? How does it feel? It was very big actually. Gave me the sensation of a very big place. How bright lit is the store? How does this affect you? It had neon lamps in the ceiling. Although it had big windows, it didn’t take advantage of the sun light. How loud is the environment? It was very quiet. No sounds whatsoever. What is causing the noise? .- Is there music playing? If so, does it fit the environment? There wasn’t. I wish I could listen to some classical music or something like that Is the store warm or cold? It was a bit cold (full power AC) Is the store crowed with merchandise? Or is it sparse? Sparse. It is a big place, so the merchandise was pretty much everywhere. Does the store have a distinctive smell? Yes. Paper smell Where is the cash register located? At the very entrance of the store. How visible is the store security? Inside the store. It is visible How long do you want to stay in the store? Depends. Being that a big place full of books, I would take my time to take a good like at everything.
- 21. Does the environment influence the perceived value of the merchandise? It’s hard to tell. It was the only bookstore there, so I guess it’s fine. Personnel How long does it take before a sales person initiates contact? Not much. As soon as I stepped in, a guy approached to me. Does the salesperson have a script to follow with each costumer? Yes. They ask what are we looking for, and they help you out. Does the salesperson treat different costumers differently? No. They just treat everyone the same way What it the ratio of salespeople to costumer? I would say 1:2. It’s very personalized. What age and gender are the employees? One girl and one boy, around 28 years old both Are the salespeople using the store products? .- Do the salespeople have a uniform? No. Do the salespeople match the stores image? No. I couldn’t find any link between the salesperson and the store image. Products What is the first product that you notice? A guitar hanging from one of the shelves at the very entrance… it was weird! Is there a central display table with featured product? Not really. All books are placed in small tables all around the place Where are items that are “for sale” located in the store? Everywhere.
- 22. How are the products arrange? By function? By price? By color? By function. All the philosophy books were placed in one place, the cooking books in other, etc. Are there free samples or demonstrations? No. What products are at eye level? Not really. You have to bend yourself to grab a book. What items in the store are in the least accessible location? Pencils, pens, etc. They all are locked in windows compartments. Where are the most and least expensive products located? I don’t know. But I guess at the very end of the store Are the prices of the products easy to find? Yes. They are at the back of the book. Are there impulsive items near the cash register? Yes. Really funny pencils and useful stuffs Customers: Are most costumers alone or with someone else? What is the relationship? Mostly they are alone. What is the average age and gender of the customers? Mixed, maybe more girls. The age is from 20 to even 60 When a customer enters a store, do they tend to walk in the same path or direction? No. The store is designed to the customer can choose from the very beginning where to start How long do customers stay in the store? At least ten or fifteen minutes. It depends on their interest on books
- 23. Do costumers touch the products? Is this encouraged? They are allow to read some books. Others are sealed Do most costumers appear to be on a mission? Or they are browsing? Both. What percent of costumers purchase products in the store? I would say about 50%. Immage 6: In a home for old people Before you enter the store: Does the store draw you in? If so, how? Sometimes. It is a very curious place. From the outside, is big and has beautiful gardens all over. Is the door open or closed? Closed. How does it make you feel? Calm. Being surrounded by old people makes me feel needed. How big is the sign lettering and in what font? It doesn’t have any. Environment What was the color scheme of the store? How does this affect you? It was light blue. Although I like blue, the walls were dirty, so I didn’t like it that much
- 24. What type of floor does the store have? How does this affect the environment? White titles. How high is the ceiling? How does it feel? It was very big actually. Gave me the sensation of a very big place. How bright lit is the store? How does this affect you? It was very bright. Open spaces everywhere. How loud is the environment? It was very quiet. You can hear everything there. What is causing the noise? .- Is there music playing? If so, does it fit the environment? There wasn’t. I thought I heard a radio playing somewhere. Is the store warm or cold? It was a bit warm. Is the store crowed with merchandise? Or is it sparse? .- Does the store have a distinctive smell? No. Where is the cash register located? .- How visible is the store security? It had no security. How long do you want to stay in the store? Depends. I really enjoyed being there for a while. All the people were thankful because of my visit. Does the environment influence the perceived value of the merchandise?.- Personnel How long does it take before a sales person initiates contact? There was a receptionist in the front desk.
- 25. Does the salesperson have a script to follow with each costumer? No. Actually they were very curious about my presence there. Does the salesperson treat different costumers differently? I can’t really tell. What it the ratio of salespeople to costumer? I would say there is 1 person in charge of every 15 old people. What age and gender are the employees? One girl and one boy. They are above 30. Are the salespeople using the store products? .- Do the salespeople have a uniform? Yes. Do the salespeople match the stores image? No. Products What is the first product that you notice? .- Is there a central display table with featured product? .- Where are items that are “for sale” located in the store? How are the products arrange? By function? By price? By color? Are there free samples or demonstrations? No. What products are at eye level? What items in the store are in the least accessible location? Where are the most and least expensive products located? Are the prices of the products easy to find? Are there impulsive items near the cash register?
- 26. Customers: Are most costumers alone or with someone else? What is the relationship? If we assume that in this case the “customers” are the old people (using the service of the home), then I would say that they are alone What is the average age and gender of the customers? Mixed, maybe more girls. The age is above 70 When a customer enters a store, do they tend to walk in the same path or direction? No. Since the space is open, they are free to go whenever they want to. How long do customers stay in the store? .- Do costumers touch the products? Is this encouraged? .- Do most costumers appear to be on a mission? Or they are browsing? .- What percent of costumers purchase products in the store? .-