Creativity in design
- 1. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map-Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 2. The first step in creative problem solving and productive thinking is to generate ideas with an open mind.
- 3. CREATIVITY The generation of novel and useful ideas INNOVATION Deliberate implementation of ideas Makes money (or value) out of creativity
- 4. Creativity and Innovation • A company’s success is determined by the quality of new ideas – competitive edge comes from creative thinking • Insufficient time is given to the creative process – so make time! • Knowledge grows from exchange with others, leading to increased creativity i.e. teamwork helps the process
- 5. • The generation of novel and useful ideas (Amabile et al, 1996) • The ability to combine ideas in a unique way or make unusual associations between ideas (Coulter, 2000) So, what is creativity?
- 6. Creativity and Innovation • The essential characteristic is “newness” • Anyone can be creative, attitudes are critical • It’s difficult, but it’s possible OR it’s possible but it’s too difficult • Release your creativity, take a risk!
- 7. Sinclair C5 versus Smart Car Produced by Hoover Sold in Comet!
- 8. Apple • Well-designed new products that create and build new markets from existing technologies/platform • Creates demand by understanding customers' needs and anticipating new ones • Effective and timely marketing • Culture that encourages innovation
- 10. Positive steps to enhance creative thinking • Develop a creative attitude • Unlock your imagination • Be persistent • Develop an open mind • Suspend your judgment • Set problem boundaries
- 11. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map-Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 13. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map-Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 14. Anything new or different in the world made by people is an invention!
- 15. Inventions are created to help make life easier and better.
- 16. Other inventions are made to solve problems.
- 18. Many inventions keep people safe.
- 19. People who create inventions are called inventors. Inventors can live anywhere in the world and be any age!
- 20. Inventors can be anyone that wants to help the world! People have been creating inventions for hundreds of years.
- 21. Don’t give up! • Inventors need to plan for a long time and have to try many times before they can get their invention to work the right way.
- 22. No copy cats! • Once an invention works, inventors will need to get a patent. • A patent makes sure that no one can copy their idea. • A patent means the inventor can sell their invention to make money!
- 23. Improvements! • Inventions can be changed to make them better! • Changing the design or plan of an invention can help the people who use them.
- 24. Refrigerator • The refrigerator was invented to help keep food from spoiling in the heat. • Carl von Linde invented the refrigerator in 1876. • Carl von Linde was from Germany.
- 25. Airplane • Wilbur and Orville Wright spent many years building balloons and kites before they built the first airplane. • Their invention was very special because it was the first flying machine. Flying Kite
- 26. The Flyer • The first flight took place on December 17, 1903 and lasted 12 seconds. • The Wright Brothers’ plane, the Flyer, was an important invention because it marked the beginning of human flight.
- 27. The First Car Henry Ford wanted to change transportation in the world. He designed the first car and used factories to build many cars in a short amount of time! Many people could pay to own one of his Model T cars!
- 28. New Cars Cars have gotten faster over the years. They cost more money, but they are safer than the old Model-T cars.
- 29. Braille • Louis Braille was blinded as a child and he wanted a way to read. • He invented a system of raised dots that could be read using the fingers. • Today, this method is still used by people who are blind.
- 31. Invention classification • Simple and multiple combination • Labor saving concepts • Direct solution to a problem • Adaption of an old principle to an old problem to achieve a new result • Application of an new principle to an old problem • Application of a new principle to a new use
- 32. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map-Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 33. CONSCIOUS MIND Compares the information and ideas stored in the preconscious mind with external reality The long-term memory, lasting anywhere from about an hour to several years. This is a vast storehouse of information, ideas, and relationships based on past experience and education PRECONSCIOUS MIND SUBCONSCIOUS MIND The content of this mind level is out of reach of the conscious mind
- 34. four-stage model • Preparation (stage 1): The elements of the problem are examined and their interrelations are studied. • Incubation (stage 2): You “sleep on the problem.” Sleep disengages your conscious mind, allowing the unconscious mind to work on a problem freely. • Inspiration (stage 3): A solution or a path toward the solution emerges. • Verification (stage 4): The inspired solution is checked against the desired result.
- 35. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map-Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 36. Types of Mental Blocks • Perceptual Blocks Perceptual blocks have to do with not properly defining the problem and not recognizing the information needed to solve it • Emotional Blocks These are obstacles that are concerned with the psychological safety of the individual • Cultural Blocks Countries even differ in their attitudes toward creative problem solutions • Intellectual Blocks Intellectual blocks arise from a poor choice of the problem-solving strategy or having inadequate background and knowledge • Environmental Blocks These are blocks that are imposed by the immediate physical or social environment
- 37. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map- Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 38. Creativity methods • Brainstorming • Random Input Technique • Synectics: An Inventive Method Based on Analogy • Concept Map/Mind Map
- 39. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map- Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 40. Synectics Definition • The term Synectics is from the Greek word synectikos, which means “bringing forth together,” or “bringing different things into unified connection.” • Synectics is about making connections.
- 41. Since creativity involves the changing of things into new structures, every creative thought or action draws on synectic thinking.
- 42. It is a way of mentally taking things apart and putting them together to furnish new insight for all types of problems.
- 43. Synectics Definition • Creative discovery comes from analogical and metaphorical thinking, the process of linking unlike subjects. • You must create VISUAL analogies and metaphors.
- 44. Thinking to Connect • Analogical thinking is a comparison between two things that are similar in some respects, often used to help explain something or make it easier to understand. • Metaphorical thinking is when one thing is used or considered to represent another
- 45. Thinking to Connect Metaphorical thinking is when one thing is used or considered to represent another. = or is like
- 46. Synectics recognizes four types of analogy • Direct analogy • Fantasy analogy • Personal analogy • Symbolic analogy
- 47. Direct analogy • A direct analogy may take the form of a similarity in physical behavior, similarity in geometrical configuration, or in function.
- 50. Fantasy analogy • The designer disregards all problem limitations and laws of nature, physics, or reason. Instead, the designer imagines or wishes for the perfect solution to a problem. • For example : Discover that you have forgotten where your car is parked • Many cars now have a chip in their key ring that flashes the car lights when activated to send you a locator signal
- 51. Personal analogy • The designer imagines that he or she is the device being designed, associating his or her body with the device or the process under consideration.
- 52. Symbolic analogy • Using symbolic analogy the designer replaces the specifics of the problem with symbols and then uses manipulation of the symbols to discover solutions to the original problem.
- 53. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map- Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3
- 54. • Encourage new idea by forcing the mind to make creative increase • Once free from constraints, novel ideas often flow.
- 55. Creativity and problem solving-vertical and lateral thinking-invention-psychological view, mental blocks-Creativity methods-brainstorming, synectics, force fitting methods, mind map, concept map- Theory of innovative problem solving (TRIZ) - conceptual decomposition creating design concepts. UNIT 3