Crisis slideshare
- 2. 4 reasons why Aeropostale lost its cool 1. TEENS DON'T WANTTO LOOK LIKE EACH OTHER 2. AEROPOSTALE COULDN'T WEAN SHOPPERS OFF PROMOTIONS 3. THE CHANGING MALL 4. INTENSE COMPETITION
- 3. Aeropostale • Aeropostale has been down in sales for several quarters but has continued to maintain their same practices • Instead of reinventing their brand and marketing tactics, they have remained the same for more than 6 years.
- 5. Pre-Crisis • Five straight years of annual sales declines • Three years of annual losses • Stocks were being traded for 15 cents • Inability to keep up with fashion trends
- 6. Crisis •Aeropostale Files for Bankruptcy
- 7. Crisis • It was announced that Aeropostale would close 154 stores (113 in the U.S. and 41 in Canada)
- 9. The Complexity of Organizational Change • In the beginning stages, Aeropostale benefited following the recession due to their sales an promotions Start up Stage:
- 10. The Complexity of Organizational Change • There was little to no competition and their annual sales were increasingThe Growth Phase:
- 11. The Complexity of Organizational Change • Customers choosing to shop with competitors • Continuous Decline in SalesDecay Stage:
- 14. Questions 1. What do you plan on doing differently in your Marketing practices? 2. How do you plan on keeping up with competitors like Forever21? 3. What factors had an impact on the changes prior to filing for bankruptcy? 4. Where can you see the Aeropostale’s brand in the next couple of years?