CRM PPT -1.pptxon crm rules good ppt on crm
- 2. What is CRM? CRM stands for customer relationship management, or the process of managing interactions with existing and prospective customers during the sales process.
- 4. Types Of CRM Systems Operational CRM Analytical CRM Collaborative Strategic
- 5. Operational CRMs use automation and data management to serve nearly every aspect of your customer relation strategies. You can use it to streamline ◦ sales efforts, ◦ marketing campaigns, and ◦ customer support.
- 6. Analytical CRM ◦ collects data about its customer interactions, to increase customer satisfaction and customer retention rates. Analytical CRM is a behind-the-scenes process; the client is not aware of the capture and analysis of their actions and interactions with the company. Companies may forecast ◦ consumer behavior ◦ recommend goods
- 7. communication between different organizations related to customer service. Collaborative types of CRM can include various company divisions, such as marketing, sales, customer service, technical support, external customers, vendors, and distributors. What is Collaborative CRM?
- 9. Strategic CRM Core customer-centric that aims at winning and keeping profitable customers. Steps: ◦ 1. Amplify Commitment Use Important Feedback for crafting the strategies. ◦ 2. Build valuable project team Cross-functional teams 3. Requirement Analysis Surveys Market Research Innovation Partnership
- 10. THREE PHASES OF CRM Relationship Phases 1. Acquire - New Customers 2. Enhance - Responsive Team work 3. Retain - By rewarding the loyal customers
- 11. THANK We Hope You Enjoy The Presentation YOU