Cromaine Library Presentation
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This document provides an overview of social media and how nonprofits can utilize different social media platforms. It defines social media and provides examples like social bookmarking, photo sharing, podcasts, blogs, microblogging, and social networking. For each type of social media, examples are given of how the Michigan Nonprofit Association (MNA) uses platforms like Flickr, YouTube, WordPress, Twitter, Facebook, MySpace, LinkedIn and Ning. Best practices for using social media are also discussed.
![Megan M. Engle Social Media Manager Michigan Nonprofit Association [email_address] www.MNAonline.org http://MNAonline.wordpress.com Twitter: @MNAOnline About Me:](https://image.slidesharecdn.com/cromaine-library-011609-1233156770714790-2/85/Cromaine-Library-Presentation-2-320.jpg)
Cromaine Library Presentation
- 2. Megan M. Engle Social Media Manager Michigan Nonprofit Association [email_address] www.MNAonline.org http://MNAonline.wordpress.com Twitter: @MNAOnline About Me:
- 3. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.slideshare.net/MNAOnline Where This Presentation is Located:
- 4. What Is Social Media? Definition: “the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings .” - Ben Parr http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition In other words, social media describes the tools people use and the ways people share ideas online.
- 5. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.commoncraft.com A Great Resource for Basic Videos:
- 6. Examples of Social Media: Social Bookmarking Photo Sharing Podcasting and Video Blogging Feed Reading & Sharing Social Networking
- 8. What Is Social Bookmarking? vs. + + Traditional bookmarking Social bookmarking
- 9. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://delicious.com/MNAOnline
- 11. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.flickr.com/photos/30182286@N07/ Photo Sharing
- 12. Photo Sharing – How Can It Be Used? http://www.hsus.org/marine_mammals/protect_seals/protect_seals_what_you_can_do/lolseals.html and http://www.flickr.com/photos/humanesociety/sets/72157604969275195/
- 13. http://www.flickr.com/photos/learning_community/collections/72157606633646747/ Photo Sharing – How Can It Be Used?
- 15. What are Podcasts and Vodcasts? Podcast refers to the method of distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers. Basically, a podcast is a downloadable audio recording and a vodcast is a downloadable video recording. Podcasts and vodcasts are generally produced as episodes in a series.
- 16. http://www.youtube.com/nonprofits YouTube Nonprofit Channel Program
- 18. A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order. A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments. Blogging is the practice of maintaining or adding content to a blog. What is a blog? What is blogging?
- 20. Nuts About Southwest Blog http://www.blogsouthwest.com/ Video/ YouTube Photos/Flickr Blog Poll News Feed
- 21. A form of blogging comprised of user-created brief updates ~ 140 characters The truncated nature of the updates allows for less sifting and faster, more direct transmission of information The most popular microblogging service is currently Twitter – http://twitter.com/home http://twitter.com/MNAonline What is Microblogging?
- 22. MNA’s General Twitter Account http://twitter.com/MNAOnline
- 23. How Can Twitter Be Used? MNA has a Twitter account – use this to tweet (“tweet” = verb form of update) and to listen We post links, reminders, and important information that we want our followers to see We also use our account to post questions and listen to what other Twitter users are tweeting We follow other nonprofits, MI residents, social media folks, etc… Some past MNA tweets: Reminder to MI nonprofits: Crain's Best Managed Nonprofit Contest Apps due 09/17/08 by 5:00pm -check this post for info: http://is.gd/2gvh Welcome to @ Brandon_at_MNA , who heads up MNA's membership department. He is the source for MI nonprofit job postings and MNA member info! MNA is participating in Blog Action Day 2008, http://is.gd/1v09 - join us 10/15 to find out how our members are fighting poverty in MI!
- 25. How Do People Read Websites and Blogs? Two main ways: going directly to the site’s URL or subscribing (by feed or email) What does it mean to subscribe? Instead of manually checking the site for posts, whenever a user creates a new post, that new post gets dumped into your reader or email and alerts you that it is new. Using a feed reader, you can put all of the sites you like to read in one place, categorize them, and keep track of which of your favorite sites are posting new content. More organized than email subscriptions.
- 26. How Do People Subscribe? Step 1 Choose whether you want to subscribe in email or by feed. or ??
- 27. Step 2 How Do People Subscribe? Either sign up for an email address or sign up for a feed reader – popular ones are Google Reader and Bloglines.
- 28. How Do People Subscribe? or or Step 3 or Find this… on the webpage and click…
- 29. Step 4 or How Do People Subscribe? Choose the reader you use or pick the email option…
- 30. What Does a Feed Reader Look Like?
- 32. What is Social Networking? People using the internet to connect with others online Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies Today, we’ll be looking at four social networking sites: Facebook, MySpace, LinkedIn, and Ning
- 33. Facebook Facebook is a social networking site that currently boasts approximately 110 million active users The site is available to all persons with email addresses Today, we’ll be looking at three aspects of Facebook: groups, fan pages, and causes http://www.facebook.com
- 34. Facebook Groups and Fan Pages
- 35. http://www.facebook.com/pages/Nonprofit-Organizations/27795452714 Facebook Nonprofit Organizations Fan Page
- 36. Facebook Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
- 37. MySpace MySpace is a social networking site that currently boasts approximately the same number of active users as Facebook The site is also available to all persons with email addresses Today, we’ll be looking at the Nonprofit Organizations page and fundraising widgets http://www.myspace.com
- 38. http://www.myspace.com/nonprofitorganizations MySpace Nonprofit Organizations Page
- 39. MySpace Best Practices http://www.diosacommunications.com/facebookbestpractices.htm
- 40. LinkedIn http://www.linkedin.com/ LinkedIn is a business oriented social networking site aimed at professionals.
- 41. Ning http://www.ning.com/ Ning allows users to create open or closed social networks with chat, group, calendars, video, etc.
- 42. Web 2.0 Best Practices Monthly Newsletter http://www.diosacommunications.com/nonprofit.htm
- 43. What People Do On The Internet (By Age) http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif
- 45. TinyURL http://tinyurl.com/
- 46. SERVE STRENGTHEN TRANSFORM COMMUNITIES http://www.slideshare.net/MNAOnline Where This Presentation is Located:
- 47. Thank you!!!!