Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
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The document discusses cross innovation, defined as cooperation between different sectors to address challenges, particularly emphasizing the integration of creative and traditional industries. It outlines various manifestations of cross innovation, including collaborations between businesses, community initiatives, and academic involvement, highlighting the role of technology and globalization. Additionally, the document highlights global case studies and examples, such as TED and crowdfunding platforms, that facilitate knowledge exchange and support for creative endeavors.
Cross Innovation: Short Study Jesse Belgrave & Joana Seguro (Rome, 5 July 2012)
- 1. Cross Innovation: Short Study Jesse Belgrave & Joana Seguro Rome 5 July 2012
- 3. What is Cross Innovation? 1. ‘Co-operation between different sectors that would not normally work together to address key challenges’ 2. ‘I’m interested in how to connect the bohemian and entrepreneurial parts of the city’ 3. ‘A system of knowledge exchange to get information across about innovation and creativity in a city’ 4. ‘It’s about new products, services and systems… the added-value the creative industries can bring to other sectors’ 5. ‘It’s about culture-led innovation leading to social outcomes with a strong community focus’
- 4. Sector Definitions Cultural & Creative Growth & Industries Traditional Sectors Performing Arts High-Value Services Visual Arts Creative industries Heritage Digital Science Film & Video marketing Technology Music Media Energy Computer Games Entertainment Medical Publishing Social Media Public Sector Books Software Logistics TV & Radio Tourism Food/Flowers Architecture Cooking Manufacturing Design ? Construction Advertising Heavy industry Crafts Trade Fashion Public Admin
- 5. Challenges for Traditional Sectors Technology Globalisation Consumers New Growth Sectors
- 6. A case for the Creative Economy Places Growth Innovation
- 7. Different manifestations of Cross Innovation 1. Individuals/entrepreneurs via enterprise activities 2. Universities & Research Councils via multi-disciplinary teaching and research 3. Direct collaborations between creative and non-creative businesses 4. Government and third sector development interventions 5. Community-based initiatives with focus on participation 6. Multi-nationals via internal R&D and Open Innovation activities
- 10. TED What Who Sharing ideas globally TED Charity Initiating conversations TED Community Connecting across disciplines Sponsors and Donors Global audience How Result Global conferences A global network Digital platform Knowledge exchange TED Prize Nurturing global ideas on a local level TED Fellows Change agents TEDx Local events Finance TED Salons Innovative Ideas
- 12. FabLabs What Who Global Networks MIT & local Consortia Community access Schools, Universities, State of the Art labs Communities, entrepreneurs How Result Spaces Empowerment Networks Inclusive Cross pollination Entrepreneurial culture Workshops Work skills Charter Community cohesion FabAcademy IP/Businesses
- 14. Spacemakers What Who Regeneration of Spaces Councils Artists Working with Communities Private Landlords Brokering between worlds Artists Community How Result Opening Closed Shops Active and engaged communities Brainstorming Regeneration of urban areas Co-creation Bounding of Communities Gatherings Legacy PR/Promotion
- 16. Kickstarter What Who Crowd-funding for creatives Creators (all disciplines) Remove barriers/risks Backers Finance Fans Audiences VCs How Result Internet New economic model for arts Social media Sustainable Intermediary role Commercial/non-commercial Rules of engagement 270m pledged Direct to fans 62,000 projects Video pitches 10k average project
- 17. Summary Brave new world Everywhere, varied & scattered, not branded Cross Innovation Defining and mapping growth sectors & creative industries Pioneers of this space Be innovative, creative and set local priorities within a European context