Cross-Sell Optimization
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Cross-sell optimization uses data analysis and common sense to improve sales by suggesting complementary products to customers. It analyzes user behavior and product sales data to identify high traffic but low converting products, high performing products, and underperforming but promising products. It then places products into these categories and assigns cross-selling modules like bundling complementary items or suggesting alternatives. The strategy is tested and refined to improve sales through targeted, data-driven cross-selling.
Cross-Sell Optimization
- 1. Cross-Sell Optimization presented by altima° May 2017
- 6. COMMON SENSE
- 7. cross-sell optimization crunching #’s with common sense
- 9. PULLING PRODUCTS good traffic, poor conversion suggest alternatives
- 10. PROVEN PRODUCTS good traffic, good conversion bundle items
- 11. PROMISING PRODUCTS poor traffic, good conversion avoid distractions
- 12. HOW TO 1. Analyze user behavior and product sales data. 2. Identify product attributes: What converts? What draws traffic? 3. Place products into presented categories. 4. Assign appropriate cross selling modules. 5. Test to verify strategy.
- 13. thank you Zack Light Account Director zlight@altima-agency.us