This document introduces a Russian SaaS company called Crossss that provides personalization solutions for ecommerce businesses. It notes that ecommerce sites in Russia have low conversion rates, with 99% of visitors lost. Crossss offers site personalization, email marketing personalization and triggers, and display ad personalization, which can lead to increased revenue, products per cart, user retention, and conversion rates. In under a year, Crossss has acquired around 500 ecommerce customers. It provides information on the executive team and competition in the Russian market.