EasyAsk - The Disruptive Force in Mobile Commerce Search
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The document outlines the substantial growth of mobile commerce and presents EasyAsk as an innovative solution leveraging intelligent voice recognition and smarter search to enhance user experience. It emphasizes the importance of quick product discovery in driving customer satisfaction and conversion rates, highlighting EasyAsk's recognition as a leading tool in the industry. Additionally, it advocates for investment in EasyAsk, which is positioned alongside the company's founders and offers the potential for significant market expansion.
EasyAsk - The Disruptive Force in Mobile Commerce Search
- 1. The Disrup+ve Force in Mobile Commerce Search
- 2. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk 2
- 3. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment 2
- 4. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment § An intui@ve mobile User Experience (UX): 2
- 5. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment § An intui@ve mobile User Experience (UX): § The combina@on of intelligent voice recogni@on and smarter search is the next evolu@onary step in mobile shopping 2
- 6. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment § An intui@ve mobile User Experience (UX): § The combina@on of intelligent voice recogni@on and smarter search is the next evolu@onary step in mobile shopping § Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion 2
- 7. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk 3
- 8. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team 3
- 9. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team § eCommerce analysts and publica@ons all recognize EasyAsk as an award-‐winning, industry-‐leading solu@on 3
- 10. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team § eCommerce analysts and publica@ons all recognize EasyAsk as an award-‐winning, industry-‐leading solu@on § Your investment is on par with the founders of the company, pre-‐venture capital dilu@on 3
- 11. Company Confiden,al and Proprietary Why You Should Invest in EasyAsk § EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team § eCommerce analysts and publica@ons all recognize EasyAsk as an award-‐winning, industry-‐leading solu@on § Your investment is on par with the founders of the company, pre-‐venture capital dilu@on § Your investment provides resources for the company to aggressively expand sales and marke@ng in this explosive mobile market 3
- 12. Company Confiden,al and Proprietary4 mCommerce: Explosive Growth mCommerce eCommerce $, Billion Source: Forrester Research § By 2018, the mobile commerce (mCommerce) industry will reach $228B, with a growth rate of 35% per year and account for more than 50% of all eCommerce sales
- 13. Company Confiden,al and Proprietary5 Mobile Technology Investments by Industry § Venture Capital investment in mCommerce is by far the leading segment in the mobile technology space Source: Digi-‐CapitalTM Mobile Internet Investments (LTM $B)
- 14. Company Confiden,al and Proprietary6 Best in Class Natural Language Search
- 15. Company Confiden,al and Proprietary6 Best in Class Natural Language Search § Leading independent eCommerce search solu@on, ranked number 4, by Internet RetailerⓇ
- 16. Company Confiden,al and Proprietary6 Best in Class Natural Language Search § Leading independent eCommerce search solu@on, ranked number 4, by Internet RetailerⓇ § Chosen by over 400 preeminent e-‐retail leaders
- 17. Company Confiden,al and Proprietary6 Best in Class Natural Language Search § Leading independent eCommerce search solu@on, ranked number 4, by Internet RetailerⓇ § Chosen by over 400 preeminent e-‐retail leaders § Intelligent search lets shoppers simply ask for what they need in their own words and get the results they want
- 18. Company Confiden,al and Proprietary7 Conversion Problems in mCommerce Device Average Page- views Add to Cart Ratio Conversion Rates Desktop 8.73 8.25% 2.65% Tablet 8.82 8.50% 2.37% Smartphone 4.62 4.85% 0.83% § Shoppers can’t find the right products on their smartphones because UX designed for desktops, doesn’t func@on well on smaller screens. § Purchasing (conversion) plummets from poor mobile search
- 19. Company Confiden,al and Proprietary8 Voice is the Future of Mobile Shopping
- 20. Company Confiden,al and Proprietary8 § Look at the industry leaders that have already addressed the issue of crea@ng ideal, intelligent voice enabled user experiences for smartphones: Voice is the Future of Mobile Shopping
- 21. Company Confiden,al and Proprietary8 § Look at the industry leaders that have already addressed the issue of crea@ng ideal, intelligent voice enabled user experiences for smartphones: Apple -‐ Siri Voice is the Future of Mobile Shopping
- 22. Company Confiden,al and Proprietary8 § Look at the industry leaders that have already addressed the issue of crea@ng ideal, intelligent voice enabled user experiences for smartphones: Apple -‐ Siri Google -‐ GoogleNow Voice is the Future of Mobile Shopping
- 23. Company Confiden,al and Proprietary8 § Look at the industry leaders that have already addressed the issue of crea@ng ideal, intelligent voice enabled user experiences for smartphones: Apple -‐ Siri Google -‐ GoogleNow Amazon -‐ Voice Search for eCommerce Voice is the Future of Mobile Shopping
- 24. Company Confiden,al and Proprietary8 § Look at the industry leaders that have already addressed the issue of crea@ng ideal, intelligent voice enabled user experiences for smartphones: Apple -‐ Siri Google -‐ GoogleNow Amazon -‐ Voice Search for eCommerce § Only EasyAsk leverages this voice and Natural Language search to provide an advanced UX for eCommerce retailers Voice is the Future of Mobile Shopping
- 25. Company Confiden,al and Proprietary9 Intelligent, Intui@ve . . . Smarter Search Simply. Smarter. Search.
- 26. Company Confiden,al and Proprietary9 § Shoppers can simply speak and ask for exactly what they want Intelligent, Intui@ve . . . Smarter Search Simply. Smarter. Search.
- 27. Company Confiden,al and Proprietary9 § Shoppers can simply speak and ask for exactly what they want § EasyAsk delivers the right product on the first page, every @me Intelligent, Intui@ve . . . Smarter Search Simply. Smarter. Search.
- 28. Company Confiden,al and Proprietary9 § Shoppers can simply speak and ask for exactly what they want § EasyAsk delivers the right product on the first page, every @me § A natural alterna@ve to the frustra@on of naviga@ng with liale buaons or pulldown menus Intelligent, Intui@ve . . . Smarter Search Simply. Smarter. Search.
- 29. Company Confiden,al and Proprietary9 § Shoppers can simply speak and ask for exactly what they want § EasyAsk delivers the right product on the first page, every @me § A natural alterna@ve to the frustra@on of naviga@ng with liale buaons or pulldown menus § Delighted shoppers simply speak, select, and purchase Intelligent, Intui@ve . . . Smarter Search Simply. Smarter. Search.
- 30. Company Confiden,al and Proprietary Compare EasyAsk Results to the Compe@@on § Search = ladies red ski jackets under $200 10
- 31. Company Confiden,al and Proprietary11 Snapshot of EasyAsk Customers
- 32. Company Confiden,al and Proprietary11 Snapshot of EasyAsk Customers Tacoma Screw Products
- 33. Company Confiden,al and Proprietary12 EasyAsk Channel Partners § EasyAsk’s smarter search solu@on is op@mized to run on our Partner’s pladorms providing drama@c improvements in performance, accuracy and conversion
- 34. Company Confiden,al and Proprietary12 EasyAsk Channel Partners § EasyAsk’s smarter search solu@on is op@mized to run on our Partner’s pladorms providing drama@c improvements in performance, accuracy and conversion
- 35. Company Confiden,al and Proprietary13 Valida@on
- 36. Company Confiden,al and Proprietary13 Valida@on Gartner Best Prac;ces in E-‐Commerce “Natural language allows EasyAsk to build shopping experiences in which users can enter informa;on in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.”
- 37. Company Confiden,al and Proprietary13 Valida@on Gartner Cool Vendor: Analy;cs “With all the fervor around voice-‐ac;vated applica;ons and machine intelligence, EasyAsk can help end-‐user organiza;ons and vendors put an Apple Siri-‐ or IBM Watson-‐ like front end on . . search applica;ons.” Gartner Best Prac;ces in E-‐Commerce “Natural language allows EasyAsk to build shopping experiences in which users can enter informa;on in various unpredictable ways. EasyAsk also has strong thesauruses, vocabularies and lexicons for various commercial categories.”
- 38. Company Confiden,al and Proprietary14 Board of Directors § Craig Bassin – CEO, experienced leader and serial entrepreneur § Nick Halsey – CMO, Keynote Systems (acquired August 2013) – CMO, SugarCRM – CMO, Alphablox (acquired by IBM) – VP Marke@ng, JasperSoi (acquired by TIBCO) – Manager Applica@ons Marke@ng, Apple Computer § Stuart Pann – SVP, Prin@ng and Personal Systems Division, HP – GM -‐ Intel Corpora;on, Customer Fulfillment, Planning and Logis@cs – Responsibili@es include, microprocessor and chipset pricing, demand forecas@ng and various sales strategies – Director of The Tech Museum of Innova@on
- 39. Company Confiden,al and Proprietary15 EasyAsk Management Team § Craig Bassin – CEO/Entrepreneur – Oracle, B2 Systems CEO – Founder, Callixa CEO (Acquired SAP) – 3 Exits (1 IPO, 2 Acquisi@ons) § Richard Wood, PhD – CTO/VP Engineering – Natural Language Innovator for over 20 years – CA, AI Corp, Progress – 2 Exits (2 Acquisi@ons) § Marc Schnabolk – SVP CRO – Oracle, Open Text, Eloquent, Business Objects, Cartesis, Endeca – 6 Exits (3 IPOs, 3 Acquisi@ons) § John Morrell – VP Products – Coral8/Aleri (acquired by SAP), WebMethods/Ac@ve Informix, Oracle – 4 Exits (1 IPO, 3 Acquisi@ons)
- 40. Company Confiden,al and Proprietary Mobile eCommerce is growing exponen@ally and is the leading market segment for Venture Investment An intui@ve mobile User Experience (UX): The Combina@on of intelligent voice recogni@on and smarter search is the next evolu@onary step in mobile shopping Retailers recognize that customers who find products instantly have an outstanding UX and will recommend their site and return to buy again, maximizing customer conversion 16 Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”
- 41. Company Confiden,al and Proprietary EasyAsk has great Customers, Channel Partners, Board of Directors and Management Team eCommerce analysts and publica@ons all recognize EasyAsk as an award winning industry leading solu@on Your investment is on par with the founders of the company, pre-‐venture capital dilu@on Your investment provides resources for the company to aggressively expand sales and marke@ng in this explosive mobile market 17 Now ask yourself, “Why Shouldn’t I Invest in EasyAsk?”
Editor's Notes
- #2: Hello, I’m Craig Bassin, CEO at EasyAsk Technologies. Welcome to EasyAsk. EasyAsk is the next step in the evolution of search. delivering a more intelligent, intuitive ecommerce search experience, based on an advanced semantic Natural Language model. The market for ecommerce and Mobile commerce represents almost $350 billion dollars. .
- #5: The mobile ecommerce search market is exploding. Per Forrester research, the next 4 years show explosive growth in Mobile Commerce with a very stable ecommerce market. This combined market for ecommerce and mobile commerce (M-Commerce) approaches $400 billion by the end of 2018.
- #6: Recognizing the challenge and opportunity in mobile solutions, Venture Capital firms have invested over $4.2 billion toward M-Commerce solution, by far the leading segment in the mobile technology space.
- #7: Ranked #4 per Internet Retailer, just behind Oracle and Adobe. What makes EasyAsk unique and disruptive is our ability to truly UNDERSTAND the context of a search. Our Natural Language engine provides the intelligence that allows shoppers to speak into their smartphones and receive exactly the products they were looking for. Every other search provider relies on an obsolete key word search model. So, why does this matter? Well, we’ve all been in situations where we’re shopping online and the search box just doesn’t work and we all end up clicking and clicking and NOT finding what we want, so we abandon the site. That’s disastrous for an eretailer. None of the traditional search engines are able to understand and process intuitive searches: like Mens Red Ski Jackets under $200, severely limiting their functionality on smartphones.
- #8: Here’s the crux of the problem that EasyAsk solves. Traditional e-commerce shoppers, on a desktop, view on average about 9 pages. When you go mobile and are limited to the small smartphone screen, that number is cut in half. But the real issue is on the bottom right. Industry averages for desktop customer conversion (shoppers that actually bought) are 2.65%. Going mobile, that percentage drops off the cliff to less than 1%. So shoppers are looking, but not buying as they can’t find the products they’re looking for. They later buy on the desktop. Shoppers can’t find the products they want to buy.
- #9: So, how do we fix this? All of the major players have recognized that an intelligent voice enabled user interface is ideal for smartphones. Apple with Siri, Google with GoogleNow. Recently Amazon has redefined mobile ecommerce search with a voice enabled front end. EasyAsk delivers this for the rest of the ecommerce universe and only EasyAsk can solve this problem today, built on our Semantic/Natural Language search solution. It’s all about smarter more intuitive search technology.
- #10: So, how do we fix this? All of the major players have recognized that an intelligent voice enabled user interface is ideal for smartphones. Apple with Siri, Google with GoogleNow. Recently Amazon has redefined mobile ecommerce search with a voice enabled front end. EasyAsk delivers this for the rest of the ecommerce universe and only EasyAsk can solve this problem today, built on our Semantic/Natural Language search solution. It’s all about smarter more intuitive search technology.
- #12: Here’s a quick overview of EasyAsk customers. Let’s briefly discuss The North Face. 2 weeks after they upgraded from IBM’s standard search to EasyAsk, they conducted a benchmark and found that their customer conversion had doubled! That represents a tremendous amount of money for a company doing over $50 milion dollars a year in ecommerce revenue. Also companies like TrueValue, Anna’s Linens and Harbor Freight. But also smaller companies like InkJet superstore take advantage of EasyAsk’s intelligent natural language engine.
- #13: Infor, IBM, eBay/Magento, Sap and NetSuite provide ecommerce platforms that retailers deploy on, representing 1000’s of ecommerce companies. Infor Corporation is ranked as the #4 provider of business software, generating around $3 billion in annual. Infor’s leading ecommerce product is Storefront. Storefront is built on EasyAsk. Infor is a strong EasyAsk OEM partner with hundreds of companies using EasyAsk/Storefront. Our ecommerce solution is optimized to run on IBM’s WebSphere Smarter Commerce, eBay’s Magento ecommerce platform, as well as NetSuite and SAP. We are a Silver level sponsor or Magento and Bronze with NetSuite. The one thing they all have in common is an embedded basic search solution. EasyAsk dramatically improves the performance, accuracy and customer conversion rate, realizing more revenue generated to each ecommerce client.
- #14: Gartner Research, recognized EasyAsk with 2 highly coveted awards. We were featured along with Oracle and 2 other companies as deserving of their Best Practices in ecommerce. The second was their Cool Vendor award for our ability to understand and provide mobile voice enabled intelligent solutions. We thank Gartner for acknowledging that EasyAsk is a cutting edge mobile solution.
- #15: Our Board consists of some of the brightest minds in the areas of Marketing, Strategic Planning, corporate development and enterprise sales. Nick Halsey has been with some of the fasted growing entrepreneurial software companies. Helping to craft their growth and exit strategies, Nick played an integral role in the successful acquisitions of Alphablox by IBM and Keynote Systems. Stuart Pann, in his role as Corporate Vice President and GM at Intel and his most recent role as SVP at HP, provides guidance in the areas of strategic planning and product pricing, as well as a guiding light in long term exit strategies. We value Nick and Stu’s background, experience and counsel.
- #16: Our team consists of experienced entrepreneurs, with a strong foundation built in some of the leading technology companies in Silicon Valley. Well versed in building teams and companies with significant track record in driving high value acquisitions.